The Internet and social media have fostered a new type of marketing communication: inbound, vs. the outbound traditional marketing via TV, billboards, and radio.

Technology – such as the ability to skim past TV ads, listen to ad-free radio, and even block online display pop-ups – increases the importance of inbound marketing.

The two-way communications of inbound marketing requires a company to earn a consumer’s attention with engaging content, whether blog posts, podcasts, Facebook interaction or tweets.

Here’s an infographic from Voltier Digital examining the two types of marketing: