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Growth predicted for wireless operators who cooperate

Friday, September 16th, 2011

Strategy AnalyticsThe Strategy Analytics Wireless Media Strategies service report, “Can Operators Succeed in Mobile Marketing” predicts growth in markets where wireless operators collaborate in order to leverage subscriber data and messaging assets across multiple subscriber bases.

Mobile operator activity in permission mobile marketing services has increased over the past 18 months, motivated by the prospect of additional revenue streams, differentiation and lowering churn.

To maximize the opportunity, carrier opt-in services must attract a large base of users and leverage relevant customer data that meets the needs of marketers who are seeking a highly targeted channel, directly engaging potential customers.

Report author and Senior Analyst, Nitesh Patel, said, “In markets where cellular users are fragmented across different carriers, collaborative efforts between operators will encourage marketers to use the operator channel. An early case study is the UK market where the operator joint venture is already finding early success, attracting both brands and consumers.”

David MacQueen, director of the Wireless Media team at Strategy Analytics, cautioned, “Carrier fragmentation in most other markets will ensure that mobile opt-in marketing remains niche over the next 5 years, despite its potential. However, third parties such as Blyk, Velti, Out There Media and Alcatel-Lucent’s Optism could be the main beneficiaries where this situation arises.”

Music & video services will drive mobile consumer cloud revenue to $6.5B

Friday, September 9th, 2011

Juniper ResearchHigh-profile launches from players such as Amazon, Google and Apple are expected to galvanize the growing market for consumer cloud mobility services, generating revenues reaching almost $6.5 billion per annum by 2016, a new report from Juniper Research has found.

According to the report, while initial consumer deployments in the cloud were focused primarily on the social networking space, music and video storage/acquisition services such as Amazon’s Cloud Drive and the forthcoming Apple iCloud are expected to gain rapid traction with substantial adoption over both smartphones and tablets.

Both services are geared to migrating end users’ music collections onto the cloud as well as enabling the purchase and storage of additional tracks, while Amazon also offers a cloud-based delivery mechanism with its Cloud Player.

Further opportunities in social media, security solutions

However, mobile social media services are also expected to benefit as providers increasingly seek to develop revenue streams based around virtual goods: the report highlighted the success of Zynga’s Farmville, and suggested that growth in this sector should receive a particularly strong boost as consumer tablet adoption accelerates.

While the report claimed that the increasingly competitive storage sector meant that the provision of consumer storage in isolation was unlikely to generate substantial returns in the longer term, it identified bundled storage and security solutions as a key growth area. According to report author Dr Windsor Holden, “The handset is now the repository — in many cases the sole repository — for data such as photographs, videos, address books, games and music; when the device is lost or stolen, that data may be irreplaceable. Hence, the facility to offer remote back-up becomes increasingly attractive.”

Other findings from the report include:

  • Enterprises need to develop policies to cover the use of consumer smart devices in the workplace
  • Cloud offers network operators the opportunity to develop double-sided revenues from PaaS solutions for enterprise and consumer markets

The Mobile Cloud White Paper is available to download from the Juniper website together with further details of the study ‘Mobile Cloud: Smart Device Strategies for Enterprise & Consumer Markets 2011-2016.’

Less well known security firms stay competitive marketing online

Thursday, September 8th, 2011

NPD GroupThe web has opened up opportunities for security software brands to challenge the hegemony of Norton and McAfee, giving companies like AVG and Avast a way to gain consumer mind share, according to a new report from leading market research company, The NPD Group.

Unlike the two market leaders, the ability of smaller, less well-known companies to gain substantial market presence through PC distribution and via retail shelves is extremely limited and expensive, since this channel carries enormous setup and trade costs. Companies that can’t afford retail continue to be limited by their inability to access the vast majority of customers for security software.

“Norton and McAfee have done a great job leveraging their hard-won brand recognition into strong distribution relationships in the best places the customer can be acquired — at the store point of presence and at the point of PC purchase,” said Stephen Baker, vice president of industry analysis for NPD. “When it comes to selling on the Internet, however, smaller less well-known companies are managing to stay competitive.”

According to NPD’s “Security Software Topical Report,” the leading providers of security software, Norton and McAfee, have almost universal consumer recognition (86 percent each), and they use that recognition to deliver their products over a wide range of channel choices.

Yet for all this success in branding, both Norton and McAfee have had a difficult time increasing their market share over the past few years, as challenges to their hegemony have shown up online and in retail stores.

Top Security Software Brands 
[Source: The NPD Group, “Security Software Topical Report,” July 2011]

Brand | 2011 | 2010 | 2009
Norton | 32% | 33% | 32%
McAfee | 27% | 25% | 28%
AVG | 16% | 16% | 18%
Windows Live One Care Security Suite | 9% | 9% | 9%
Avast | 8% | 9% | 6%

As the two industry leaders continue to tussle for security software primacy, smaller Web-focused companies like AVG and Avast are holding their own with both a free model, and a combination free-to-paid model, which are distributed directly online. In fact, both of those brands capture over 90 percent of their customers online, while just 71 percent of McAfee users and 59 percent of Norton users were captured online.

According to The NPD Group, AVG and Avast also boast the highest conversion rates from awareness to usage of any consumer security software brands – 44 percent and 40 percent, respectively – which is a testament to the strength of brand building in the online marketplace. By comparison, the awareness to usage conversion rates of industry-leader Norton is 37 percent, and McAfee is 31 percent.

Still, Baker urges pragmatism. “Even though they’ve done well by the Web, these smaller brands don’t have the longstanding institutional support from retailers and PC makers enjoyed by Norton and McAfee,” Baker said, “which means that even though they are doing well with their online models, there’s still a lot more ground to make up, before they can begin to crack the top tier.”

Best performers in merchandising use tech to pull away from the pack

Thursday, September 1st, 2011

Retail Systems ResearchThe best performers in merchandising are using advanced technology to make huge strides and pull away from the competitive pack. These findings are based on a survey of 82 qualified retailers in the summer of 2011 by RSR Research.

“Three significant developments have driven the shift in Merchandising,” said Paula Rosenblum, Managing Partner at RSR Research and co-author of the report.

1) Continued exponential increases in computing power makes once theoretical sku-intensive calculations practical;

2) A new breed of merchant has emerged who is comfortable with technology and at ease with handing over once ‘sacred’ tasks to the mechanics of the computer, and 3) An erratic global economy has created so much uncertainty in both commodity prices and their impact on demand that the entire retail enterprise has to work together to mitigate potential impacts.”

Steve Rowen, also a Managing Partner at RSR Research and co-author of the report adds, “We’ve identified seven tenets that all retailers can follow to better meet the new consumer’s needs. This report is chock-full of lessons from the best preforming retailers on how to meet these tenets faster.”

“Twenty-first Century Merchandising Takes Hold: Benchmark 2011″ contains analysis of the business drivers, opportunities, and organizational constraints surrounding cross-channel commerce, as well as recommendations for creating successful merchandising capabilities. The report, “Twenty-first Century Merchandising Takes Hold,”was sponsored by Oracle and SAS, with supporting sponsorship from DemandTec and Predictix. The report is part of RSR Research’s ongoing efforts to provide market intelligence on retail technology trends, and can be downloaded here:

www.retailsystemsresearch.com/_document/summary/1335

Email vital in driving traffic to social sites

Tuesday, August 30th, 2011

ResponsysResponsys, Inc. (NASDAQ: MKTG), a provider of email and cross-channel marketing solutions, has found that retailers are more focused on using their email marketing programs to promote their social communities and less focused on email for social sharing in a its Viral & Community Links in Emails 2011 report.

Email marketing continues to be a key tactic for raising awareness of and driving traffic to retailers’ communities on Facebook, Twitter and other social media sites. Among the top online retailers tracked by the Retail Email Blog, 88% of them include community links in their promotional emails, up from 75% in 2010, approaching near universal adoption.

“This report is a strong endorsement of email’s ability to raise awareness of and drive traffic to brands’ social media pages on an ongoing basis,” said Ed Henrich, Senior Vice President of Professional Services at Responsys. “It’s also further evidence that cross-channel integration is increasingly vital to future marketing success.”

Facebook and Twitter dominate retailers’ community efforts, although YouTube has grown to become a strong third-place contender. Every retailer in the study linked to Facebook from their emails; 84% linked to Twitter; and 29% linked to YouTube.

However, fewer retailers are including share-with-your-network (SWYN) links in their emails, instead relying on their websites to spur social sharing. The percentage of retailers that include a SWYN link in every promotional email dropped to 25% from 26% in 2010 after rising from 12% in 2009.

“Three times as many retailers include share-with-your-network (SWYN) links on their product pages as regularly as they include them in their emails,” said Chad White, Research Director at Responsys and author of the Viral & Community Links in Emails 2011 report. “That’s a strong indication that retailers are sold on the benefits of SWYN, but that placement further down the sales funnel is more effective in general.”

Meanwhile, forward-to-a-friend (FTAF) usage continues its long-term decline, dropping to 41% from 44% in 2010 and 48% in 2009. Overall, 52% of retailers now include some viral mechanism — either SWYN or FTAF — in their emails, down from 56% in 2010.

Information on how to btain a copy of the complimentary Viral & Community Links in Emails 2011 report.

Nearly all smartphones will have touchscreens by 2016

Friday, August 26th, 2011

Touch Screen PhonesTouchscreens can claim as much credit for the booming success of smartphones as can 3G data speeds. In the time prior to the launch of the original iPhone, smartphones with touchscreens have gone from 7% of the total smartphone volume in 2006 to 75% in 2010, and were a key driver to the market growing more than 325% over that period.

Over the next five years, touchscreens will be as pervasive in smartphones as Wi-Fi chipsets are today, reaching 97% of all smartphones by 2016.

The screen is the point of fulfillment for all that a mobile device promises to deliver to its user, so there is little surprise in the impact it can have on its success. However, it was the evolution of screen and touch technologies that triggered the market’s rapid growth. The more economical resistive touch technology has been almost universally replaced in smartphones with the more elegant projected capacitive technology that was first introduced in mobile phones through the iPhone.

Screen and touch technologies continue to evolve and are starting to reshape the markets for other classes of mobile devices. “Low-cost capacitive touch controllers that use just a single layer of sensors instead of two, and save as much as 30% on the cost, are opening the market for lower-end feature phones.

EReaders also getting touch screens

And eReaders, which are the most fragmented device category in both display and touch technology, now have options that not only enable finger touch, but are at a cost that could standardize the segment’s displays,” says Kevin Burden, vice president, mobile devices.

ABI Research’s new report “Mobile Displays and Touchscreens”  studies the emerging display and touchscreen technologies targeted at smartphones, handsets, eReaders, media tablets, and PNDs. It examines the use of competing technologies such as EMR, ERT, resistive, capacitive, and SAW and takes the pulse of those technologies still in lab development. It provides unit shipments and attach rates by technology and region across the various mobile device segments.

 

Nanotech research funding running at $10B a year globally

Thursday, August 25th, 2011

Electronics.caGlobal nanotechnology research funding is running at $10 billion per year, according to a new report from Electronics.ca Publications. Since the US National Nanotechnology Initiative was announced in 2000, almost every developed and developing economy has initiated national nanotechnology programs. The world’s governments currently spend $10 billion per year on nanotechnology research and development, with that figure set to grow by 20% over the next three years.

By the end of 2011, the total government funding for nanotechnology research worldwide will be $65 billion, rising to $100 billion by 2014. When figures for corporate research and various other forms of private funding are taken into account, which were thought to have surpassed government funding figures as far back as 2004, it is estimated that nearly a quarter of a trillion dollars will have been invested into nanotechnology by 2015.

In 2011, China’s nanotech funding will have surpassed the US. With US government funding of nanotechnology receding slightly in 2011, this marks the first time in Purchasing Power Parity (PPP) estimates that China will spend more than the US in funding of nanotechnology.

U.S. outspending others

This year, according to estimates, in PPP terms China will spend US$2.25 billion in nanotechnology research while the US will spend US$2.18 billion. However, in real dollar terms, adjusted for currency exchange rates, China is only spending about US$1.3 billion to the US’s $2.18 billion. But China is not the first country to outspend the United States. Japan and Russia have also managed to snatch a temporary lead before falling back. In absolute terms the United States still comprehensively outspends everyone else.

A clear trend is emerging: while nanotechnology research spending in Europe and North America is still rising, the fast growth rates are seen in Asia. Asian investment in nanotechnologies was poised to be largest in the world until RusNano was formed with its huge budget.

Simply looking at the amount of funding, whether in raw dollars or PPP corrected, fails to tell the whole story. Just because a country throws huge amounts of money at research it does not necessarily follow that the research conducted will have an impact on the economy.

Some countries have excellent research institutions but little in the way of industry-academic cooperation, while others may have large companies who spend little on R&D. In order to obtain a more accurate picture of which economies are best placed to translate research funding into an economic benefit, data from the World Economic Forum’s annual Global Competitiveness Report was used.

The rankings in the Global Competitiveness Report are calculated from both publicly available data and the Executive Opinion Survey, a comprehensive annual survey conducted by the World Economic Forum together with its network of Partner Institutes (leading research institutes and business organizations) in the countries covered by the report.

By combining macroeconomic data such as overall global competitiveness, quality of scientific institutions, capacity for innovation and levels of company spending on R&D with a number of other relevant factors we are able to produce an Emerging Technology Exploitation Factor, a measure of the economic impact of emerging technologies, and the efficiency and likelihood of translating technology funding into the economy.

Fierce competition with other technologies

In general, the US, Germany, Taiwan and Japan have the combination of academic excellence, technology hungry companies, skilled workforce and availability of early stage capital which ensures effective technology transfer.

While this measure holds true for a wide range of research based technologies, it takes no account of the level of nanotechnology funding which varies widely across different countries. When PPP corrected funding levels are factored in, the picture changes dramatically.

Rebasing the Nanotech Impact Factor on the US (=100) gives a clearer picture of where researchers expect the technology to have the greatest impact. Of course in the US, the nanotechnology is in fierce competition with any number of other technologies, from synthetic biology to social networking, while in Russia it is a very high level stand alone project.

When will the Android app market match Apple’s?

Wednesday, August 17th, 2011

iPhone 4

Apple's iPhone 4

Today almost every third app store user owns an Android phone. Within just under a year and a half Android leapt from 2% to 28% in mid-2011. In 2008 Apple‘s users made up 74% of the total smartphone app store user base, however it dropped to less than 40% in Q2 2011, says a new report from research2guidance.

As we can see, the smartphone app market monopoly is continuously transforming into a duopoly. Both platforms together comprise nearly two thirds of all potential smartphone application users, leaving all other platforms as niche players.

 

It won’t take Android long to catch up

It won‘t take long for Android to catch up with Apple in terms of potential application store users. Another successful quarter for Android and both will be up to par. Developers who have to choose between the two platforms will make their decisions on more than just pure reach. They will consider more qualitative user base differences and potentials, or develop for both platforms.

Apple vs Android

For most starting developers, one of the key criteria in selection of a platform is the potential reach of an application, i.e. how many people own devices running the platform and how many users they would actually reach through a chosen app store?

Previously Apple was the unquestionable leader, with the largest app store user base. If we count only smartphone users, Android is already far beyond: however the Apple App Store user base is fueled by millions of iPod Touch users and a successful iPad spread.

To date, Apple has shipped over 240 million smart devices (iPhones, iPod Touch and iPads) leaving Android behind with 170 million cumulative device shipments. Given the device replacement cycles and other relevant factors, actual potential user bases today are lower but Apple still wins over Android.

For more insights on multi-platform application development please check our new report Solutions for Developers and Publishers to Reduce Development Costs and Time to Market“.

Free Android Insight report: Download the free monthly report here – “Android Market Insights (July, 2011)

Link to blog post: www.research2guidance.com/by-the-end-of-2011-android-market-will-have-as-many-users-as-apple%E2%80%99s-app-store/

Link to research2guidance developer report: www.research2guidance.com/shop/index.php/mp-wl-solutions

Link to research2guidance’s free Android report: www.research2guidance.com/shop/index.php/android-market-insights-july-2011

 

Digital Ad Alliance a step in the right direction for consumer privacy

Wednesday, August 17th, 2011

Parks AssociatesCreation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates’ new report Trends in Behavioral and Contextual-based Advertising.

The international research firm reports 17% of U.S. broadband households are willing to provide personal information for relevant online ads and 10% with a mobile phone service are willing to submit for relevant mobile ads. Parks Associates analysts say to foster continued consumer interest in targeted advertising, the market needs self-regulatory programs that provide transparency and give consumers a choice to opt-out of targeted online advertising.

“While current data show online consumers are amenable to advanced advertising practices, privacy concerns, if not properly addressed, could negatively impact future growth in this market,” said Heather Way, Research Analyst, Parks Associates.

“Our research shows formation of organizations such as the DAA is the right approach for online publishers, ad networks, and industry trade organizations to show their commitment to full transparency and consumer empowerment.”

Young broadband users are willing to provide personal information to receive customized Internet ads.

Over 50% of adults 18-34 and approximately 40% of adults 25-54 are positive or indifferent to advanced advertising practices. These targeting tactics stoke privacy concerns by delivering ads to specific consumers based on individual online behavior, but these concerns are less intense when consumers are given opt-out management tools.

“The keys to assuaging consumer privacy fears are in providing education, transparency, and control,” Way said.

For information on Trends in Behavioral and Contextual-based Advertising, visit www.parksassociates.com

Recent corporate data breaches could have been prevented

Tuesday, August 16th, 2011

protegrity“Data breaches are spiraling out of control, and companies like Sony, Citi and Epsilon are finding out just how expensive it is not protect customer data properly,” stated Suni Munshani, CEO of Protegrity and author of the report. “The right combination of data security solutions like tokenization and consistent security policies would have prevented all of the three data breaches mentioned in the report and saved those companies tens of millions of dollars in damages and litigation.”

Protegrity, a provider of end-to-end data security solutions, published a report analyzing the recent data breaches at Epsilon, Sony and Citigroup. The report, entitled It’s Not Just About Credit Card Numbers Anymore,” highlights the growing trend of hackers targeting personally identifiable information (PII) such as email addresses and passwords, as opposed to financial information, and offers advice on how these data breaches could have been prevented.

The report also examines the best data security approaches and how companies can implement them to ensure that they will not fall victim to a data breach in the future.

Highlights of the report include:

  • A detailed look into the Epsilon, Sony and Citigroup data breaches
  • Best practices for protecting financial information and PII
  • Why tokenization is the best way to protect all data types

The full report can be downloaded at: go.protegrity.com/DataBreach_download.html