Posts Tagged ‘Georgia Tech’
Thursday, December 15th, 2011
The coming years will bring increased personalization, innovation and flexibility in the media landscape, according to the Georgia Institute of Technology.
These findings were announced in today’s release of the FutureMedia(SM) Outlook 2012, a multimedia report that offers Georgia Tech’s annual viewpoint on the future of media and its impact on people, business and society over the next five to seven years.
“Georgia Tech’s work in Future Media is part of our new Institute for People and Technology,” said Georgia Tech President G. P. “Bud” Peterson. “By partnering with business and industry on interdisciplinary research, we are able to identify trends and challenges and work to develop transformative solutions.”
According to FutureMedia Outlook 2012, six megatrends will have a pervasive impact:
- Smart Data: In an increasingly noisy world, we’ll have to sift, filter and be smarter about what matters.
- People Platforms: Beyond “true personalization,” people will not just be consumers. They will be socially driven platforms made of algorithms from personal and associated data that they design and tailor themselves.
- Content Integrity: Pervasive mobile devices, sprawling networks, clouds and multi-layered platforms have made it more difficult to detect and address our digital vulnerabilities, drawing us to trusted content sources.
- Nimble Media: Media is evolving from a set of fixed commodities into an energetic, pervasive medium that allows people to navigate across platforms and through different content narratives.
- 6th Sense: Extraordinary innovations in mixed reality will change the way we see, hear, taste, touch, smell and make sense of the world – giving us a new and powerful 6th sense.
- Collaboration: We will harness the power of many in an increasingly conversational and participatory world.
For each of the six megatrends, the Outlook 2012 presents fresh and objective insights into those technologies and business practices that will significantly impact the converging media ecosystem. In addition, the report includes demonstrative clips and video interviews with leading Georgia Techresearchers offering real-world examples of the Institute’s innovation in these areas.
“Breakthrough research, innovation and collaboration with our partners have given us a rich and pragmatic basis from which to formulate this annual FutureMedia Outlook,” said Renu Kulkarni, founder and executive director of FutureMedia.
Tags: content integrity, Future Media Outlook 2012, Georgia Tech, nimble media, people platforms, personalization, smart data Posted in Internet/New Media, IT, Studies, surveys, reports, Tech Culture, TechLife, University Tech | Comments Off
Tuesday, October 18th, 2011
It’s a pattern that no doubt repeats itself daily in hundreds of millions of offices around the world: People sit down, turn on their computers, set their mobile phones on their desks and begin to work. What if a hacker could use that phone to track what the person was typing on the keyboard just inches away?
A research team at Georgia Tech has discovered how to do exactly that, using a smartphone accelerometer—the internal device that detects when and how the phone is tilted—to sense keyboard vibrations and decipher complete sentences with up to 80 percent accuracy. The procedure is not easy, they say, but is definitely possible with the latest generations of smartphones.
Most recent smartphones vulnerable to this attack
“We first tried our experiments with an iPhone 3GS, and the results were difficult to read,” said Patrick Traynor, assistant professor in Georgia Tech’s School of Computer Science. “But then we tried an iPhone 4, which has an added gyroscope to clean up the accelerometer noise, and the results were much better. We believe that most smartphones made in the past two years are sophisticated enough to launch this attack.”
Previously, Traynor said, researchers have accomplished similar results using microphones, but a microphone is a much more sensitive instrument than an accelerometer.
A typical smartphone’s microphone samples vibration roughly 44,000 times per second, while even newer phones’ accelerometers sample just 100 times per second—two full orders of magnitude less often.
Microphones now protected
Plus, manufacturers have installed security around a phone’s microphone; the phone’s operating system is programmed to ask users whether to give new applications access to most built-in sensors, including the microphone. Accelerometers typically are not protected in this way.
The technique works through probability and by detecting pairs of keystrokes, rather than individual keys (which still is too difficult to accomplish reliably, Traynor said). It models “keyboard events” in pairs, then determines whether the pair of keys pressed is on the left versus right side of the keyboard, and whether they are close together or far apart.
After the system has determined these characteristics for each pair of keys depressed, it compares the results against a preloaded dictionary, each word of which has been broken down along similar measurements (i.e., are the letters left/right, near/far on a standard QWERTY keyboard). Finally, the technique only works reliably on words of three or more letters.
For example, take the word “canoe,” which when typed breaks down into four keystroke pairs: “C-A, A-N, N-O and O-E.” Those pairs then translate into the detection system’s code as follows: Left-Left-Near, Left-Right-Far, Right-Right-Far and Right-Left-Far, or LLN-LRF-RRF-RLF.
Malware would start the process
This code is then compared to the preloaded dictionary and yields “canoe” as the statistically probable typed word. Working with dictionaries comprising about 58,000 words, the system reached word-recovery rates as high as 80 percent.
“The way we see this attack working is that you, the phone’s owner, would request or be asked to download an innocuous-looking application, which doesn’t ask you for the use of any suspicious phone sensors,” said Henry Carter, a PhD student in computer science and one of the study’s co-authors. “Then the keyboard-detection malware is turned on, and the next time you place your phone next to the keyboard and start typing, it starts listening.”
Mitigation strategies for this vulnerability are pretty simple and straightforward, Traynor said. First, since the study found an effective range of just three inches from a keyboard, phone users can simply leave their phones in their purses or pockets, or just move them further away from the keyboard. But a fix that puts less onus on users is to add a layer of security for phone accelerometers.
Users shouldn’t be paranoid
“The sampling rate for accelerometers is already pretty low, and if you cut it in half, you start to approach theoretical limitations that prevent eavesdropping. The malware simply does not have the data to work with,” Traynor said. “But most phone applications can still function even with that lower accelerometer rate. So manufacturers could set that as the default rate, and if someone downloads an application like a game that needs the higher sampling rate, that would prompt a permission question to the user to reset the accelerometer.”
In the meantime, Traynor said, users shouldn’t be paranoid that hackers are tracking their keystrokes through their iPhones.
“The likelihood of someone falling victim to an attack like this right now is pretty low,” he said. “This was really hard to do. But could people do it if they really wanted to? We think yes.”
The finding is reported in the paper, “(sp)iPhone: Decoding Vibrations From Nearby Keyboards Using Mobile Phone Accelerometers,” and will be presented Thursday, Oct. 20, at the 18th ACM Conference on Computer and Communications Security in Chicago. In addition to Carter, Traynor’s coauthors include Georgia Tech graduate student Arunabh Verman and Philip Marquardt of the MIT Lincoln Laboratory.
Tags: decoding vibrations, Georgia Tech, iPhone, iPhone3Gs, iPhone4, Patrick Traynor, smartphone turned into spyphone, smartphone used to spy, spiphone Posted in Apple, Hardware, IT, Security, smartphones, University Tech | Comments Off
Thursday, June 2nd, 2011
By Allan Maurer
ATLANTA – With hackers slipping malware into ad servers and website code, Internet users risk attack whenever they browse a site. Not only that, site owners are often faced with traffic stalling warnings from Google and other search engines and can lose scads of money while a site remains infected. CodeGuard Inc., which has nabbed angel funding from Imlay Investments, say its long-term goal is to prevent and cleanup “this virtual blight.”
“We seek to prevent the distribution of malicious software (malware) through websites. Every hour thousands of websites are compromised and used for distribution of malware. Our service allows any website owner to be protected; we make sure that their website will never be used to attack site visitors”, said David Moeller, CEO of CodeGuard.
CodeGuard provides a virtual version control system and stores site data in the cloud. Backups are stored hourly or daily, providing visibility for users into what files have changed.
In the event a hack or an unauthorized change is detected, webmasters can quickly revert to the last known “clean” version and have their site working in minutes without engaging developers to remediate the issue. Hacking can be identified and site owners can be notified before they spread malware, have their links pirated, or act as a parasitic host for spammers.
“A couple of years ago,” Moeller told TechJournal South, “we got bombarded with (malware infected) email.” Now, however, email protection is much better and cyber bad guys needed to find a more efficient vector for distributing their malware. So they turned to websites, even dormant ones, and drive-by malware downloads can happen without a user even being aware of it.
CodeGuard evolved when Jonathan Hochman and Jonah Stein met at Google’s headquarters in Mountain View in 2008. A few months later, Jonah organized a panel at O’Reilly Media’s Web 2.0 Summit to talk about the rising danger of virtual blight on the web: malware, hacking, and advertising scams.
After the panel concluded, Jonathan and Jonah discussed how valuable a cloud-based file integrity monitoring tool would be to fight virtual blight. Jonathan imagined using the tool personally in his consulting business, and Jonah envisioned his clients using the tool to protect their websites. CodeGuard is the result.
While it is still refining its pricing model, Moeller said currently a customer can buy protection for $10 a month for a site that has more 250MB but less than 1GB. The company will likely charge from 10 to 20 percent of what a company pays for monthly hosting, Moeller said.
Moeller noted that large companies use expensive high end protection. “They don’t need us. We’re website protection for the masses,” Moeller said. “It’s our belief that no system is going to prevent all attacks. There will always be attacks where someone figures out how to break in. That’s why you need a backup so you can remediate quickly.”
Atlanta’s “security halo” helped
CodeGuard, founded in April 2010, just launched its public beta version. It raised under $1 million in its angel round from Imlay. Moeller said Atlanta’s deep expertise in the cyber security field has been helpful to the company. “The halo of security in Atlanta has been very helpful,” he said.
Its board includes Dr. Wenke Lee, Georgia Tech College of Computing and GTISC Member. His current research projects are in the areas of botnet detection, malware analysis, virtual machine monitoring, and Web 2.0 security and privacy, with funding from NSF, DHS, and DoD. Dr. Lee has published over 100 articles with more than 20 of them cited more than 100 times. In 2006, Dr. Lee co-founded Damballa Inc., a spin-off from his lab that focuses on botnet detection and mitigation.
Another board member is Dr. Merrick Furst, Georgia Tech College of Computing Distinguished Professor. Furst is known for seminal research in algorithms, complexity theory and artificial intelligence. Merrick co-invented probabilistic circuit analysis and planning graphs, which are highly influential breakthroughs in artificial intelligence. He is a co-founder of Damballa.
CodeGuard is a member of the Georgia Tech Advanced Technology Development Center.
Tags: ATDC, Atlanta, CodeGuard, cybersecurity, Damballa, David Moeller, Dr. Merrick Furst, Dr. Wenke Lee, drive-by malware infections, Georgia Tech, Imlay Investments, website backup, website malware protection Posted in Uncategorized | Comments Off
Thursday, May 19th, 2011
ATLANTA – Georgia Tech’s Research Institute will lead a $10 million Homeland Security project to look at open source cybersecurity options for potential use by the U.S. government – and eventually there may be money in it for open source developers.
While lead investigator at Georgia Tech, Joshua L. Davis notes that some people think open source software is more vulnerable to cyber attack because the code is public, he says it is actually more adaptable in dealing with security threats.
The five-year project will proceed in three stages. Researchers will first inventory available open source software that might meet government needs; next, it will facilitate connections between agencies and developers; finally, it will direct money to support promising open source projects.
TechJournal South is a TechMedia company. TechMedia presents the annual conferences:
SoutheastVentureConference: www.seventure.org
Internet Summit: www.internetsummit.com
Digital East: www.digitaleast.com
Digital Summit: www.digitalsummit.com
Tags: Atlanta, cybersecurity, Georgia Tech, Homeland Security cybersecurity project, Joshua L. Davis, open source software Posted in Georgia, Government/Defense, Internet/New Media, IT, Security, University Tech | Comments Off
Monday, May 16th, 2011
ATLANTA – Are you getting the Internet speed and bandwidth you’re paying for? That’s a question likely to become even more important as broadband providers ponder charging by how much bandwidth you use. Georgia Tech researchers have developed an app called Kermit that let’s you know just what speed you’re actually getting and track your bandwidth use over time.
David Terraso reports on Kermit in the Georgia Tech Digital Lounge.
Developed by Beki Grinter, an associate professor in Georgia Tech’s School of Interactive Computing, and her team, Kermit is an easy-to-use application that allows users to monitor and control network usage within their home environment, including measuring the actual network speed made available by their Internet service providers (ISPs) and tracking bandwidth usage over time.
“I think it’s widely recognized now, and the FCC is [aware], that people are not getting the speeds that are sometimes advertised,” Grinter said. “What Kermit does is it makes that very visible to people in their homes.”
Kermit works by showing the user a simple view of all the home’s devices connected to the Internet: computers, mobile devices, digital video recorders, game systems or anything else that’s networked. Users can rename their devices, or label them with photos to show what they are. At any moment, Kermit can not only show who’s using the Internet, whether through a desktop or mobile device, but it can also limit a device’s speed. The user can even limit or prioritize a specific machine’s traffic.
The researchers tested the system using a group of users who were not particularly computer savvy. The researcher’s say that after using Kermit, they were able to see their speeds over time and by the end of the study were either beginning to question whether or not they were actually getting the speeds they paid for, or realized that indeed they were.
Kermit works by showing the user a simple view of all the home’s devices connected to the Internet: computers, mobile devices, digital video recorders, game systems or anything else that’s networked. Users can rename their devices, or label them with photos to show what they are. At any moment, Kermit can not only show who’s using the Internet, whether through a desktop or mobile device, but it can also limit a device’s speed. The user can even limit or prioritize a specific machine’s traffic.
TechJournal South is a TechMedia company. TechMedia presents the annual conferences:
SoutheastVentureConference: www.seventure.org
Internet Summit: www.internetsummit.com
Digital East: www.digitaleast.com
Digital Summit: www.digitalsummit.com
Tags: Atlanta, Beki Grinter, Georgia Tech, Kermit, web buzz Posted in Georgia, Internet/New Media, IT, University Tech | Comments Off
Monday, September 20th, 2010
RALEIGH, NC - The United States could achieve significant health care savings if it achieved widespread adoption of electronic health records (EHRs), but insufficient privacy protections are hindering public acceptance of the EHR concept, according to a new paper from researchers from North Carolina State University. The paper outlines steps that could be taken to boost privacy and promote the use of EHRs.
A good number of Southeast firms, ranging from startups to established companies, are selling electronic health record technologies.
“Electronic health records could reduce costs in the U.S. by an estimated $80 to 100 billion each year,” says Dr. David Baumer, head of the business management department at NC State and co-author of the paper.
“Using electronic records allows the health-care system to operate more efficiently, minimizes duplicative testing, et cetera. But you can only get those cost reductions if everyone, or nearly everyone, makes use of the records, from health-care providers to pharmacies to insurance companies.”
Lack of public support
However, a lack of public support related to privacy concerns has hindered its progress. And Baumer says that those concerns are not entirely unwarranted. For example, there is some evidence showing that EHRs can facilitate identity theft. But EHRs have become prevalent in the European Union, which has significantly more stringent privacy protections and whose citizens feel more comfortable with the EHR concept.
“We are moving in the right direction in regard to putting better privacy protections in place, but we have a long way to go,” Baumer says. And that lack of privacy protection is hindering the adoption of EHRs. “For example, approximately 50 percent of people in the U.S. have EHRs, but doctors will have to check for paper records until EHRs are so widespread that checking for paper records is no longer considered due diligence.” By way of comparison, approximately 95 percent of people in Holland have EHRs.
The researchers include a list of technical and legal recommendations that could make EHRs more viable in the U.S. For example, the paper calls for the introduction of civil penalties if people share information inappropriately or with inappropriate parties.
“Incorporating EHRs into our health care system is important,” Baumer says. “The Obama administration’s health plan relies on EHR savings as part of its effort to be revenue neutral. And more privacy protections are needed to make those savings a reality.”
The paper, “Privacy and Security in the Implementation of Health Information Technology (Electronic Health Records): U.S. and EU Compared,” was co-authored by Janine Hiller and Matthew McMullen of Virginia Tech and Wade Chumney of Georgia Tech. The paper is forthcoming from the Boston University Journal of Science and Technology Law.
Tags: Atlanta, Blacksburg, electronic health records, GA, Georgia Tech, NC, North Carolina State University, Raleigh, study, VA, Virginia Tech Posted in Carolinas, Healthcare, IT, North Carolina, Studies, surveys, reports | Comments Off
Thursday, July 22nd, 2010
 Nina Sawczuk
ATLANTA – Nina Sawczuk, currently assistant director of the Atlanta Advanced Technology Development Center (ATDC) will take over as director of startup services and manager of the ATDC in August.
Sawczuk was a co-founder of Zygogen, which sold Zebrafish embryos researchers used to help develop drugs.
Zygogen filed for bankruptcy in 2009 following a patent infringement lawsuit, which the company decided would be too expensive to fight legally.
Previously, Sawczuk held drug discovery, consulting and business development roles with companies in the Research Triangle, Boston, and Southern California.
ATDC provides space, mentoring, and contacts for Atlanta startups. Nearly a year ago, ATDC opened its doors to a greater number of companies as it merged with teh Georgia Tech VentureLab program and the state SBIR assistance program. It also manages the Georgia Tech Edison Fund.
Tags: ATDC, Atlanta, Georgia Tech, Georgia Tech Edison Fund, Nina Sawczuk, VentureLab, Zygogen Posted in Biotech, Georgia, People, University Tech | Comments Off
Thursday, July 1st, 2010
ATLANTA – Qualcomm Inc. (NASDAQ:QCOM) has joined forces with the Georgia Institute of Technology to establish the Qualcomm Augmented Reality Game Studio, a research and design center aimed at pioneering new advancements in mobile gaming and interactive media.
Located on Georgia Tech’s Atlanta campus, the game studio will build upon Qualcomm’s newly announced augmented reality platform and related graphics technologies to produce new application concepts and prototypes.
We’ve been continually impressed by the work flowing out of Georgia Tech’s specialized labs focused on music, games, and other cutting edge areas. Georgia, particularly the Atlanta area, has become one of the Southeast’s major game development hubs.
“Georgia Tech continues to be at the forefront of augmented reality innovation,” said Matt Grob, senior vice president of engineering and head of corporate research and development at Qualcomm. “For more than 12 years, the university’s Augmented Environments Lab has been researching ways to enhance a user’s senses by creating interactive computing environments.
“Now, with Qualcomm’s new augmented reality platform, we are working together to further advance the user experience by extending virtual gaming experiences into the real world.”
The Qualcomm Augmented Reality Game Studio will be led by acclaimed augmented reality researcher and Associate Professor of Interactive Computing Dr. Blair MacIntyre, director of Georgia Tech’s Augmented Environments Lab at its GVU Center.
“Powerful processors and sophisticated graphics engines in today’s mobile devices have only recently reached the point where they can meet the computing requirements for augmented reality,” said MacIntyre.
“By collaborating with Qualcomm, we’ll have access to both the high-end hardware and core augmented reality technology that will enable us to push the envelope in game development. We are very excited to work with Qualcomm as we explore new frontiers in augmented reality gaming.”
Georgia Tech’s Digital Lounge
GVU Center
Contact Tech Journal South Editor and writer Allan Maurer: Allan at TechJournalSouth dot com.
Tags: Atlanta, Augmented Reality Game Studio, Dr. Blair MacIntyre, Georgia Tech, GVU Center, Qualcomm Posted in Georgia, Internet/New Media, IT, University Tech | Comments Off
Wednesday, June 23rd, 2010
ATLANTA–A new animal model of atherosclerosis has allowed researchers to identify a host of genes turned on or off during the initial stages of the process, before a plaque appears in the affected blood vessel.
The model is the first to definitively show that disturbances in the patterns of blood flow in an artery determine where atherosclerosis will later appear, says senior author Hanjoong Jo, PhD, Ada Lee and Pete Correll professor in the Wallace H. Coulter Department of Biomedical Engineering at Georgia Tech and Emory University.
The first author of the paper is Chih-Wen Ni, a graduate student in biomedical engineering.
Atherosclerosis describes a process where the arterial walls thicken and harden, because of a gradual build-up of white blood cells, lipids and cholesterol. This process can lead to plaque formation, and eventually to heart attacks and strokes.
Jo says his team’s results could provide insight into how aerobic exercise, known to provide protection against atherosclerosis, improves the patterns of blood flow and encourages protective genes to turn on in blood vessels.
Scientists have previously observed that atherosclerosis occurs preferentially in branched or curved regions of arteries, because of the “disturbed flow” branches and curves create. Constant, regular flow of blood appears to promote healthy blood vessels, while low or erratic flow can lead to disease.
The standard laboratory model of atherosclerosis has scientists feeding a high-fat diet to mice with mutations in a gene (ApoE) involved in removing fat and cholesterol from the blood. Even then, atherosclerosis usually takes a few months to develop. In these models, clogs in a mouse’s arteries tend to appear in certain places, such as the aortic arch, but flow patterns are set up at birth and thus are poor gauges of cause and effect, Jo says.
“We have developed a model where we disturb blood flow in the carotid artery by partial ligation, and atherosclerosis appears within two weeks,” he says. “This rapid progression allows us to demonstrate cause and effect, and to examine the landmark events at the beginning of the process.”
Jo says that endothelial cells, which form the inner lining of blood vessels, are equipped with sensors that detect changes in fluid flow.
“Disturbed flow is what causes the endothelial cells to become inflamed,” he says.
The inflammation resulting from “bad flow” conditions in a stretch of artery causes white blood cells to accumulate there, followed by buildup of cholesterol and lipids and plaque formation.
Just 48 hours after blood flow in the carotid arteries was disturbed, Ni and colleagues dissected the carotid arteries from the mice and used genome-wide microarray technology to identify hundreds of genes that were turned on or off in the endothelial cells.
In past experiments, scientists grew endothelial cells in dishes to probe how different patterns of fluid flow affected their patterns of genes. However, growing cells in dishes alters them enough that many of the genes Jo’s team found have not been identified before in this context.
For example, the team showed that the gene LMO4 – not previously known to be involved in atherosclerosis — is turned on in their mouse model and also in human coronary arteries. Scientists studying breast cancer think LMO4 is involved in tumor migration and invasion, making an interesting parallel between atherosclerosis and cancer, Jo says.
He says his laboratory is now probing which of the newly identified genes are most important in atherosclerosis and searching for ways to manipulate them with drugs or genetic techniques, with an eye towards possible diagnostic and pharmaceutical applications.
The research was supported by the National Heart, Lung and Blood Institute, the Ada Lee and Pete Correll Professorship at Emory and Georgia Tech, and the World Class University project at Ewha Womans University in South Korea.
The results were published June 15 in Blood, the journal of the American Society of Hematology.
Tags: Ada Lee, atherosclerosis, Atlanta, Emory, Georgia Tech, Healthcare, Pete Correll, University research Posted in Biotech, Georgia, Healthcare, University Tech | Comments Off
Tuesday, June 15th, 2010
By Allan Maurer
Lot’s of us like to sing, but most of us confine our warbling to the shower or singing to the radio in the car. Now, however, thanks to a “reverse karaoke” application for the iPhone developed by Atlanta-based Khush, you can sing into your iPhone and play it back with the kinds of vocal effects that make professionals sound so hot.
Using artificial intelligence, the application, called LaDiDa, analyzes the voice of the person singing into the phone and plays it back with appropriate music.

Love to sing? There’s an app for that. Khush CEO Prerna Gupta sings into her iPhone demonstrating the LaDiDa application.
Prerna Gupta, Khush CEO, chatted with us and demonstrated the application in the lobby of the Atlanta Technology Development Center.
One of Shotput Venture’s firms
Gupta, who says, “I’ve been singing my whole life,” sounded good without any backing. She sang some instantly made-up lyrics into her iPhone, and seconds later, played it back with perfect musical accompaniment.
(Here’s a demonstration see: How it works); for a duet of her singing a Bollywood tune with inventor of the technology Dr. Parag Chorida, director of the Georgia Tech Music Intelligence Lab and Gupta’s spouse, see Bollywood Duet.
The Music Intelligence Lab is working on some of the most unusual projects we’ve heard about anywhere.

LaDiDa is the first product made by Khu.sh
Khush was founded in May 2009 as one of Shotput Ventures first class of eight companies. It raised a total so far of about $129,000 from a Shotput seed investment, a grant from Georgia Tech’s VentureLab, and an angel investment from Rackspace executive Pat Matthews.
LaDiDa is the company’s first product, but likely won’t be its last. It’s already selling briskly through the Apple iTunes store where it sells for $3 and Apple takes a buck of that.
The technology for the application took about two semesters to develop and commercializing it through the iTunes store took only two months.
We can all make music
Gupta says the app “Really pushes what the iPhone can do.” It required considerable testing to get something complicated but light.
Everyone of the eight people on the Khush team have credentials in both music and technology, Gupta tells us.
But many of the rest of us may not be so well trained when it comes to belting out a tune. When we used to do live karaoke, we warned the audience, “People turn off the hot water in the shower when we sing.”
State-of-the-art algorithms analyze the pitch and structure of the vocal input, and use that information to compose a unique accompaniment in real-time that matches the song. Khush is also working on pitch and tempo detection algorithms to help novice singers sound better.
A weird blip in music history
The application uses pitch correction and reverb features to help those who are not natural vocalists.
“Giving people the vocal effects all the musicians use now makes a big difference,” says Gupta.
Khush’s in-house composer, Alex Rae, has developed a collection of rich sounds arranged into different styles, such as E Piano Pop, Rhythm Synth Pop, Dub Tone, Underground Rap, Tasty Breaks and Dirty South.

TechView Atlanta reporter interviewing Prerna Gupta at Georgia Tech’s Advanced Technology Development Center in Atlanta.
”The last 50 years are a weird blip in music history,” says Gupta. Most of the music made in the last five decades has been by professionals.
“But look back and before that, people were making music from the time they were small children. This technology can help people tap back into that very natural thing. You just use your voice and create professional sounding music. I think we’ll see a major transformation over the next ten years.”
Gupta says LaDiDa’s goal is to develop an ecosystem in which artists can sell their styles and generate revenues from their musical content.
”Khush” is a Hindu word that means “happy,” and Gupta says it is appropriate for her company because, “Music is one of the fundamental things that make people happy.”
Reprinted from our sister publication, www.TechViewAtlanta.com
Tags: ATDC, Atlanta, Georgia Tech, Khush, LaDiDa, Music Intelligence Lab, Parag Chorida, Prerna Gupta, Venture Lab Posted in Company Profile, Georgia, Internet/New Media, IT | Comments Off
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