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Early registration for the Internet Summit ends today

Friday, October 14th, 2011
Internet SummitTechMedia’s Internet Summit is bringing 120 digital media, marketing and business thought leaders to the Raleigh, NC, Convention Center Nov. 15-16, but discounted early registration for the event, which is shaping up as the largest ever, ends today, Friday, Oct. 14.
 
With more than 75 individual presentations, 5 forward looking panels, and keynotes by NY Times best-selling author & ‘Social Media King’ Gary Vaynerchuk andGowalla co-founder Josh Williams the event promises to give your business savvy a boost.
 
Over 120 industry innovators and thought leaders from prime brands like Google, Microsoft, ESPN, StumbleUpon and many more, will be on hand to share their insight, spark new ideas, and expand your understanding on issues and topics that matter to you.
 
The Internet Summit expects nearly 2,000 attendees at Internet Summit 2011 making it the largest Digital, Media & Tech Conference in the Southeast — offering you unparalleled opportunities to connect and network with your peers and business colleagues.
 

Discounted early registration for Internet Summit ends Friday

Tuesday, October 11th, 2011
Internet SummitTechMedia’s Internet Summit is bringing 120 digital media, marketing and business mavens to the Raleigh, NC, Convention Center Nov. 15-16, but discounted early registration for the event, which is shaping up as the largest ever, ends this Friday, Oct. 14.
 
With more than 75 individual presentations, 5 forward looking panels, and keynotes by NY Times best-selling author & ‘Social Media King’ Gary Vaynerchuk and Gowalla co-founder Josh Williams the event promises to give your business savvy a boost.
 
Over 120 industry innovators and thought leaders from prime brands like Google, Microsoft, ESPN, StumbleUpon and many more, will be on hand to share their insight, spark new ideas, and expand your understanding on issues and topics that matter to you.
 
The Internet Summit expects nearly 2,000 attendees at Internet Summit 2011 making it the largest Digital, Media & Tech Conference in the Southeast — offering you unparalleled opportunities to connect and network with your peers and business colleagues.
 

Ten social media events that shook the world (video)

Thursday, September 15th, 2011

Charlie Sheen

Charlie Sheen's Twitter meltdown is cited as one of the ten top social media events.

In advance of Social Media Week, September 19th, event organizers released list of the “Top 10 Social Media Events that Shook the World.” These events, from the Arab Spring to Wikileaks to Charlie Sheen, were all fundamentally shaped by the use of social media, and in many cases would have never happened without social networks like Twitter, Facebook and YouTube.

Social Media Week was launched by Crowdcentric in 2009 as the world’s first truly global conference designed to help increase understanding of the complex and integrated role social media plays in society. Unlike other conferences, Social Media Week is free to anyone, and those unable to attend in person can participate online to in many of the more than 450 events around the world.

Top 10 Social Media Events that Shook the World (In no particular order of impact)

1.  Arab Spring and the uprisings in the Middle East

  • The “Arab Spring” uprisings in Tunisia, Egypt, and Libya, have proven that social media can transform society and politics on a global scale. Throughout the past several months, social media has been used to organize protests, highlight injustices and government crackdowns, and sway public opinion. Whether democracy will flourish remains to be seen, but social media’s impact in the movement so far is indisputable.

2.  Japanese earthquake and tsunami

  • Millions of people from around the world watched the aftermath of a 8.9-magnitude earthquake in Japan in real-time via social media. Tweets and videos from Japan were posted within minutes, and viewers across the globe witnessed what would have been impossible to document before the widespread use of social media and handheld devices.

3.  Wikileaks scandal

  • Is Julian Assange a champion of transparency in democracy and freedom of speech? Or is he just a criminal? Wikileaks continues to spur controversy, but the fact is Wikileaks would not have been possible without the rapid advances in digital and social media.

4.  Charlie Sheen’s meltdown/use of Twitter

  • Charlie Sheen’s public meltdown spawned the hashtag “#winning,” which quickly became America’s favorite new catch phrase. Sheen subsequently amassed one million Twitter followers, faster than anyone else in history, and proved that our cultural obsession with celebrity is only growing now that we have more ways to interact online.

5.  Anthony Weiner Twitter scandal

  • This was America’s first political scandal that unfolded – and then broke — over social media, putting a spotlight on the way social media tools are utilized both publicly and privately and will undoubtedly impact the way politicians communicate with their constituents and the public for years to come.

6.  Rebecca Black’s viral YouTube hit and subsequent backlash

  • How is celebrity defined in the age of social media? Does Black’s music video “Friday,” which racked up hundreds of millions of views on YouTube earlier this year, count as a ‘hit’? The answers are up for debate, but it’s a fact that the traditional business models used by the entertainment and music industries are being upended by advances in new technology. (see video at bottom).

7.  Social media coverage of British royal wedding

  • The royal wedding stole the social media show with upwards of nearly one million related Tweets in the month leading up to the nuptials. In the days leading up to the wedding, this single event accounted for more than 70% of all social media mentions.

8.  UK Riots

  • After three nights of rioting in London, politicians blamed the violence on text and instant messaging on mobile devices. British police broke into smart phones to thwart planned attacks on local establishments, and even considered blocking access to social networking sites altogether

9.  Hurricane Irene

  • Storm chasers didn’t need to leave their home to follow the path of Hurricane Irene, as it made its way up the East Coast in August, conjuring tweets on par with the traffic after the Japan earthquake.

10.  Social Media IPO’s

  • Successful startups like Pandora and LinkedIn have gone public and there is growing speculation Groupon, Xanga and Facebook will soon follow suit

“2011 has been a profoundly important year as platforms and technologies have become so ubiquitous that the conversation has shifted from what they are, to how they are being used,” said Toby Daniels, founder and executive director of Social Media Week.

“Globally, the use and application of social media is changing lives, disrupting business, reshaping governments and redefining popular culture, and it’s our responsibility as a global platform to advance people’s understanding by capturing emerging trends and insights.”

The Rebecca Black “Friday” video

Early bird rate on Raleigh Internet Summit ends Aug. 31

Thursday, August 25th, 2011

Internet SummitRALEIGH, NC – You can still get the Early Bird rate of only $195 to attend the Internet Summit 2011 in Raleigh, NC, Nov. 15-16, but only until August 31.

The Summit promises to be the biggest and best yet. It features:

  • Keynote by Gary Vaynerchuk, “Social Media King” & NY Times bestselling author
  • Over 100 top thought leaders & industry innovators sharing insight on topics that matter to you
  • More than 60 presentations & panels covering topics likeSearch/SEO, Social Media, Analytics, Mobile, Video & more
  • Network and connect with close to 2000 of your peers
  • Leading edge concepts & strategies you can put to use today
  • Entrepreneur offerings - Startup Bootcamp, Demo Showcase & Startup Lounge
  • Dedicated Tech Track for IT Professionals from cubicle to the corner office
  • Opening reception special performance by master video DJ Mike Relm
  • Additional Pre-Conference offering 25 more in-depth sessions led by expert interactive and marketing pros

Early confirmed presenters include:

  • Gary Vaynerchuk, Co-Founder, VaynerMedia
  • Mac Cendella, Founder & CEO, The Ladders
  • Perry Cooper, Sr VP Digital Media, NHL
  • Peggy Fry, Chief Revenue Officer, Clearspring Technologies
  • Bob Young, Founder & CEO, Lulu.com
  • Jack Krawczyk, Sr Product Marketing Mgr, StumbleUpon
  • Jeff Ragovin, Chief Revenue Officer, Buddy Media
  • David Perry, Business Development Executive, Google
  • Donna DeMarco, Co-Founder & VP, Viddler
  • Ryan Mannion, Chief Technology Officer, Politico
  • Fran Maier, President & Executive Chair, TRUSTe
  • Scott Gunter, VP of User Experience, Usability Sciences
  • Lindsay Wassell, Partner & Consultant, KeyphraSEOlogy
  • Gerard Bush, Chief Creative Dir, The brpr Group
  • Rob Ousbey, VP Operations Seattle, Distilled
  • Jim Tobin, President, Ignite Social Media
  • Kevin Pomplun, CEO, SkyGrid
  • Sherry Bastion, Web Creative Director, Lenovo
  • John Lovett, Sr Partner, Web Analytics Demystified
  • Mike Relm, Relmvision
  • Lynette Montgomery, VP Ecommerce, Burt’s Bees
  • Noah Dinkin, Co-Founder & President, FanBridge
  • Jessica Bowman, SEOinhouse.com
  • Donna Bedford, Global SEO Lead, Lenovo

​Register today, prices increase September 1st

Game On: RTP indie game companies take matters into their own hands

Wednesday, August 24th, 2011

Joe Procopio

Joe Procopio

A few months ago, I was sitting in John Austin’s office at gaming incubator Joystick Labs with Austin and John O’Neill, president of Spark Plug Games). I was mostly there trying to score free games, or at least cheat codes, and I also wound up accidentally writing about the North Carolina Gaming Roundtable they were about to take part in.

As we were killing time playing Dr. Mario, I nonchalantly asked if either of them had an exact figure on the number of gaming startups in the RTP.

While Austin reached into his desk and pulled out a stack of spreadsheets, lists, and what looked like a Simon, O’Neill whipped our his smartphone and started going through his contacts.

I give them huge credit for taking that random question so seriously, but the truth is no one really knows how many there are.

But we’re going to find out. Or at least Ben Moore is going to give us our best guess.

Gamers Unite!

Moore does marketing and PR for Mighty Rabbit Studios , an independent game development shop in Raleigh, currently working on the Saturday Morning RPG series, which is exactly what it sounds like and better have a Harlem Globetrotters mystery level. I sat down with Moore and Matte Wagner, founder of Pangolin as well as an audio engineer at Red Storm.

Moore is one of the drivers, along with Mighty Rabbit co-founder Alan Youngblood, of Raleigh Game On, a first-ever get together of local independent developers to show off their wares, celebrate independent gaming, and hopefully cement a community that has a lot of members, a lot of camaraderie, a lot of promise, but very little cohesion.

Game OnGame On is Monday, August 29th at 7:00 p.m. at the Hive in downtown Raleigh. It’s free to attend, and I suggest you do. I’m telling you this because I know a little something about this kind of event.

They Stole My Idea!

About six months ago, I was at a reception that followed some kind of investor or tech startup conference, and I was half-joking that the reception, that’s the part at the end with beer and no Powerpoint, was what I most looked forward to.

Hey, I know a brewery owner, I thought. I should start an event and have it just be that part at the end where everyone is having fun. I made that joke in a column, someone read it and relayed it at a dinner a week later, whereupon someone else immediately said I should do it for real.

Fast forward to September 12th, which will be the fifth iteration of this event, now called ExitEvent, a free beer, loud music, no-nametags monthly social exclusive to RTP entrepreneurs and their employees. Within six months, it’s grown from a bad joke to 200 people from 85 startups.

Shameless Plug Over

Did you know there were 85 startups in the RTP?

Yeah, me neither, and I definitely should have. My point is the reason why ExitEvent blew up so quickly had nothing to do with me or the free beer. I just lit the match. It exploded because the entrepreneurs were out there and they wanted something like this.

So back to the question: How many gaming startups are there in the RTP?

Trick Question

The question is probably unanswerable, at least for now. A good guess is: Tons.

Thanks to mobile and social, there are lots of opportunities for smaller games, smaller budgets and smaller companies to be successful right out of the gate. Wagner says that these companies didn’t have the option of the mass mobile market until very recently, not 5 years ago, not really even two years ago.

Yes. In the world of mobile gaming, 2009 was like the dark ages.

Developers have also been taking notice of success stories like Rovio and the amount of reward achieved for the pittance of resources spent. Today, hobbyists are getting serious. Cogs at big companies are jumping ship to helm their own. It’s almost stupid that it’s not more of a gold rush than it already is.

But a lot of these little companies are working in a vacuum. When they get to a certain point, they all tend to run into the same obstacle: They can’t find the right person to join the team. They need a network, at least a central cortex, to bring about what Moore calls the “I know a guy” syndrome.

So, You Know, Game On

This is the purpose of Game On. Moore says that for the smaller developers, there really isn’t a central get together beyond the once-a-year East Coast Game Conference. I’ve been to that conference since its inaugural, and I’m always surprised by two things.

One. There is literally almost no connection between the RTP tech startup ecosystem and the RTP gaming ecosystem. It’s there, but it’s thin. I can count on one hand the number of people I run into at both the startup events and the gaming events. This should not be and I’ve sort of made it my goal to try to build that bridge.

Out of Legos, of course.

Two. The RTP startup ecosystem, as open and helpful as it is, could probably learn a few things from the RTP gaming ecosystem. These folks are tight, always helpful to each other and to outsiders like me. In this sense, the gaming ecosystem is a lot like the music ecosystem, where they’re willing to introduce, cross-promote, and even sit in on a project just because they love doing what they do.

They Want to Reach Your Grandmother

And it isn’t like the community has no structure at all. Alex Macris’ awesome Escapist magazine and Triangle Gaming Initiative (which also has a monthly social), is a very good start.

But the ECGC and the TGI are by developers for developers. In order to get the local gaming community to grow, they not only need to connect and reconnect with the developers, but also reach out to the developer wanna-bes and, ultimately, the gamers themselves.

This is more difficult than it was two years ago. Wagner points out that with that same mass mobile market as the distribution method, all sorts of people are now exposed to games and have an idea of how a game should play, casual vs. hardcore is dying down, if not almost irrelevant.

Plus smart phone penetration is still relatively small, compared to other delivery media – televisions, for example, or even PCs/Laptops. In other words, gamers are everywhere, they’re everyone. They’re pretty much you’re grandmother.

Well, they don’t want to reach your grandmother, but the point is the universe is expanding.

Here’s Your SETI

Moore hopes to at least diagram that expansion with Game On as a first attempt. He wants to grow Game On to be a central hub for the independent community of local developers to collaborate and trade ideas. If it works, they bring more people in, and the result is more ideas and more collaboration.

But there’s an added competition element to Game On. Companies will give a two minute intro on who they are and what they’re working on, and there will be stations set up for attendees to give the game a try. At the end of the evening, a Best in Show will be chosen and a trophy awarded, which the winner keeps until the next Game On (TBD).

Battle of the Bands!

The trophy is named the Ben G. Russell Cup, after a friend within the gaming community who passed away before he had the chance to take off. Again, this shows that the community is there, it just needs cohesion.

And this initial Game On is only the first step. Moore and Wagner don’t yet know what they don’t know, in terms of what’s out there that they’re not taking advantage of.

But while they’re counting new companies at the first Game On, they’ll figure this out too

Joe Procopio heads up product engineering for tech media startup StatSheet. He also owns consulting firm Intrepid Company and creative network Intrepid Media and runs the startup social ExitEvent.  Joe can be reached via Twitter @jproco (http://www.twitter.com/jproco) and read at joeprocopio.com.

 

Bringing sexy back: Why deja Fest Is more than a launch party

Friday, July 22nd, 2011

By Joe Procopio

 

Joe Procopio

Joe Procopio

Seriously? Wait, how many bands?

When deja Mi  founder Justin Miller first dropped hints to me back in May about what would become deja Fest, it sounded intriguing. He painted a picture of an old-school launch party, complete with bands, beverages, and big-shots.

Of course I was in. That’s sort of my thing.

And his strategy made perfect sense. See, deja Mi is a venue-based media sharing application, fancy-speak for an app that takes your pictures, video, audio, any kind of digital content from an event, and uploads and categorizes it in a single album for that venue. All real time.

Local. Music. Tonight.

So you go to a show, and immediately after — hell, even during, you can relive (or immerse yourself in) said show, minute by minute, snapshot by snapshot – or, if you can’t make the show, you can watch or hear the whole thing as it’s streamed to you.

Better yet, if you happen to be out in downtown Raleigh after dinner at any one of the awesome restaurants that have sprung up, deja Mi can give you a full audio/visual menu of what’s happening around you.

No friends, no followers, no privacy concerns.

Cool app. Good reason to throw a party.

But Wait, There’s More

Things got out of hand, in a good way.

It hasn’t gone unnoticed by Miller and his gang that there’s been a veritable boom in media-sharing apps, especially those launched in the last six months. deja Mi is unique in the sense that it uses location and media sharing in a very efficient manner and marries the two through individual events.

The app stands out, but in order to stand out in the marketing shuffle, they realized they needed to create a major footprint right out of the gate. They talked about it and, going back to the roots of how the company was conceived, decided to tie the launch to the music scene.

A planned one-off concert-style launch party quickly grew into a couple bands at a couple different venues and then evolved into a monster two-day festival bringing in big names while including local bands in the mix.

Thus, deja Fest

That means you’ll see locals The Hell No  and The Static Mind as well as Baltimore’s Wye Oak (, fresh off a stint on Jimmy Fallon, and Warner Bros.’ Surfer Blood.

All in all, it’s 26 acts at six different venues over two days plus an all-ages portion on a closed-off Cabarrus Street.

And it’s free.

So drop whatever it is you’re doing tonight and tomorrow (that’s Friday July 22nd and Saturday the 23rd if you ignored my tweets), and get to downtown Raleigh, because we haven’t seen anything like this in ten years, and probably won’t see anything like it again for a while.

The Return of the Lavish Launch?

I’m old enough to remember the bubble parties circa 1998-2001. And let’s get one thing straight. They were awesome.

Back in the day, technology was my ticket to front row seats at the Brian Setzer Orchestra (Thanks, Microsoft!), backstage badges at SXSW (Thanks, Vignette!), and all kinds of ridiculous, superfluous excuses for not having a revenue model.

Personally, I’m trying to revive that sense of fun in the technology world, especially in the startup ecosystem and deliberately in the RTP. Fun is healthy, and it can go a long way towards turning triples into home runs. Fun is necessary.

In moderation.

I’m also the first one to step up and say enough is enough when a Dave & Buster’s gets rented out and a Flock of Seagulls gets flown in for every point release. I’m just as wary of Groupon’s numbers as you are and right now, I’ll be honest, my portfolio is safely invested in mattress lint and Rosetta Stone for Mandarin.

This Is Not a Bubble Party

Miller came up with the idea for deja Mi, sensibly enough, at a show in October 2010. By November, he not only had the company underway but also, and this is key, the revenue model. The app was then built around that.

Going back to the glut of media sharing apps hitting the market between then and now, Miller took stock of the means to get his app to the top of the pile. He quickly realized there was one mean: The traditional way of breaking an app is the holy grail of TechCrunch, combined with several good write-ups and, of course, great reviews in the App Store and Android Market.

It wasn’t until April that the launch party idea was born. deja Mi is the official app of September’s Hopscotch Festival, so they have a partnership as well as a sponsorship with Hopscotch.

Miller realized that this roaming music festival could not only serve as a launch party, but also as the ultimate first impression and test-bed for the app. It would provide the backdrop not only for exposure, but also education and adoption.

If deja Mi is going to become ubiquitous with venue-based media capture, then festivals, even music shows, are just the first step. You might as well just jump right in. So deja Fest is not just a party, it’s a Petri dish where the app can quickly grow and evolve.

A Launch Party With a Purpose.

Certainly it’s going to be fun – but that’s just gravy.

It’s a risky move from a financial standpoint – as they’re putting most (not all) of their eggs in one basket in terms of marketing. It’s either going to work and work extremely well or it’s not, and then they go back to the drawing board.

What I like about it is that they’ve figured out there has to be more than one way to get your name out there. We can all complain about how the RTP is stuck in this plain, vanilla, boring rut, but in order for it to change, we have to make waves, take risks, and, well, bring the sexy back

Joe Procopio heads up product engineering for tech media startup StatSheet. He also owns consulting firm Intrepid Company  and creative network Intrepid Media and runs the startup social ExitEvent (http://ExitEvent.com). Joe can be reached via Twitter @jproco and read at  joeprocopio.com.

 

35 business social media insights from Brian Solis

Wednesday, June 22nd, 2011

Brian Solis

Brian Solis

When you hear experts discuss social media during interviews for stories or at events such as the Digital Summit or upcoming Digital East and Internet Summit events TechMedia puts on annually, you begin to hear a consensus evolve regarding best practices. Top Rank’s Lee Odden captured 35 such insights from a key note presentation by Brian Solis, summing up many of the best business approaches to social media marketing we’ve heard.

First, Solis says, keep in mind that social media provides and opportunity to do something more meaningful than just marketing.

He notes that social media provides tools to help you connect and engage and that each social platform is its own community. Where do you start? Ask “what makes your business special?”

It’s easy enough to go wrong. Why do people unlike brands on Facebook? Solis says the brands “post too often and posts are too promotional.” That’s exactly in line with what we hear from other experts. You can’t just sell, sell, sell in social media communities. “It’s not just about engagement, it’s about being engaging.” — Allan Maurer

Full story.

Three reasons you may not be satisfied with your online advertising

Wednesday, May 18th, 2011

Elaine O'Gorman

Elaine O'Gorman, The Receivables Exchange

By Peggy Duncan

ATLANTA – Online advertising is targeted, trackable, has a low barrier to entry, produces instant leads, and offers a richer experience for the user. But with all this, there is often a gap in your satisfaction with it, Elaine O-Gorman, chief marketing officer for The Receivables Exchange told TechMedia’s Digital Summit in Atlanta.

During O’Gorman’s tenure at The Receivables Exchange, an online financial exchange, the company has grown 500% to nearly $1 billion traded, and has garnered significant press including top honors in the E-Commerce category of the 2010 Wall Street Journal Innovation Awards and Institutional Investor’s 2010 Tech Top 40. Prior to The Receivables Exchange, Elaine was Senior Vice President, Marketing and Product Strategy for Silverpop, an online software company offering a suite of on-demand tools to enterprise marketing organizations throughout the world.

O’Gorman outlined the reasons for the gap between what online advertising can achieve and why you may not be as satisfied with it as you might wish:

  • Think through how the ad is being perceived by users. Relevant ads in a search are not seen as a distraction the way online display ads are. Your ad should solve the problem that the user came to that Website for.
  • Have patience in measuring the detail. You can’t just look at clicks. True ROI takes longer to dissect, and it’s harder to do. You have to take time and track the conversions downstream.
  • Realize that your agency is a business wanting profit. Agencies want a commission, and it’s easier and more profitable for them to buy media in volume from one or two places. Don’t let them take the easy way out. Have them research several smaller venues such as blogs, specialty trade sites, or email newsletters.

 

TechJournal South is a TechMedia company. TechMedia presents the annual conferences:

SoutheastVentureConference: www.seventure.org

Internet Summit: www.internetsummit.com

Digital East: www.digitaleast.com

Digital Summit: www.digitalsummit.com

9 Timely Tips for Pre-Presentation Preparation

Friday, May 13th, 2011

Patricia Fripp

Patricia Fripp

By Patricia Fripp CSP, CPAE 

The day has come for your big speech or presentation.  Perhaps you’re headed to the Digital Summit in Atlanta as a participant next week. You know are an expert in your chosen subject; know your presentation content; what could go wrong? After all, you have your presentation ready. You are feeling confident in your message and delivery. The thoughts of how a positive outcome will propel your career are exhilarating! You are ready to deliver your presentation.

If you ever find yourself invited to speak to a group, perhaps you have overlooked a few final details. These factors could derail your impact and your confidence. To guarantee your success there are still a few final steps to take before you face your audience and thrill your boss, client, colleagues or meeting planner.

1.Check in early: Arrive early to check out the logistics of the room in which you will be speaking. Is there a platform; where is it? Where will you be standing when you are introduced? How many steps for you to reach the lectern or center stage? Is the audience close enough to where you will be speaking to build intimacy? Is the light on you instead of the banner or the lectern if you are not standing behind it? Audience research proves if you put the sound up and the lights down the audience thinks they can’t hear!

2. Make friends with the stage: When the room is empty, walk on the stage and “block” your presentation, or plan where you are going to stand and when you are going to move during your speech. You do not want to distract from your message with unnecessary movement. Go through the outline of your talk. Imagine an enthusiastic response. The more time you spend feeling comfortable on stage the more you can relax and focus on the audience. This is what actors call “making friends with the stage.”

3. Take a clock: Make sure you have a clock you can see from a distance. To keep me on track and on time, I travel with a large kitchen clock that I can see from a distance without having to wear glasses. Very few people know how long they have been speaking. If you are including Q & A, have a dramatic close or the speech has a “must-end-by” time. Scheduling this adds to your professionalism.

4. Microphone: Do you have your preferred microphone: hand-held, lavaliere, or lectern? Practice talking into it; the proper placing is chin level for a handheld. Ask someone to walk around and check that you can be heard from all parts of the room. Make friends with the audio technicians. Make sure you are on time for your microphone check and thank them for their help when you have finished.

5. Audio visual: If you are using a PowerPoint presentation make sure the equipment is working well. Are your PowerPoint slides in the right sequence? Do you have a remote control to change them? This way you can move around and are not chained to your computer. Remember to turn the slide to black when you are not addressing what is on the screen. Is each slide visible from the back of the room or auditorium? Are the talking points presented as a “build” or “reveal?” Remember, your visuals aids are a tool, not a crutch. They are there to support you.

6. Connect with the organizer or emcee: Be clear about who will introduce you, and where you will be during their comments. Will you walk on from the wings or up from the floor? Will you shake hands with him or her, or will they exit once you hit the stage and before the applause dies down. I recommend you nod and mouth “Thank you.” If you are speaking at a banquet, check that you will have a clear path to the microphone without tripping over wires, chairs, or diners.

7. Pre-written introduction: In advance, send your pre-written introduction to the person delivering it. Carry another two with you. Have it written in an 18-point, bulleted list. This is easier to read than paragraphs. Be sure your introducer knows how to pronounce your name correctly. It is a good idea to confirm they have the introduction and are comfortable with what is written. Make sure your introducer knows the introduction is prepared in a certain way to set the tone for your presentation.

8. Be your own warm up act: Connect with as many audience members as possible before you speak. When they see you are extending yourself they will return the favor of giving their attention. That only lasts a few minutes so make sure you grab their attention with a great opening.

9. Learn from the experience: Always follow any presentation with an After Action Analysis. Start with asking yourself what you did well. Next, what could be improved? Always record your presentation and listen to what you said. There are three speeches for every one you deliver. The one you planned to give, the speech you actually delivered, and the improved next presentation based on what you did right, would like to do better, and what can be added from what you learned from the experience.

Any speaking engagement or presentation can be intimidating. Remember, your goal is to present the most valuable information possible to the members of the audience. Keeping focused on the positive impact of the presentation, preparing and paying attention to these details will help you deliver the best speech possible. Delivering a dynamic presentation is not rocket science; however, it is a lot more complex than most people realize.

Patricia Fripp CSP, CPAE, is Hall of Fame keynote speaker, executive speech coach and sales presentation skills trainer and keynote speaker on sales, effective presentation skills and executive communication skills. She works with companies large and small, and individuals from the C-Suite to the work floor.  She builds leaders, transforms sales teams and delights audiences.  She is the author of “Get What You Want!” and “Make It, So You Don’t Have to Fake It!”, and is Past-President of the National Speakers Association.  To learn more about having Patricia do her magic for you, contact her at www.Fripp.com or PFripp@ix.netcom.com.

Atlanta Digital Summit nears sell-out, fewer than 40 seats left

Wednesday, May 11th, 2011

Digital SummitATLANTA – Fewer than 40 seats remain for the Digital Summit, which is bringing more than 60 presentations fouces on the latest best practices and trends in social media, search marketing, mobile, cloud, design, e-commerce, analytics and entrepreneurship to the Cobb Galleria in Atlanta May 16-17.

Among the features:

Over 60 presentations focused on the latest best practices and trends in social media, search marketing, mobile, cloud, design/usability, e-commerce, analytics, entrepreneurship and more!
Keynote presentation by “Social Media King” and New York Times Bestselling author, Gary Vaynerchuk
Hear from top brands such as Google, Coca-Cola, Groupon, Salesforce, CNN, YouTube, USA Today, the NBA, comScore, The Daily and more!
Network with hundreds of senior marketers, entrepreneurs and interactive strategists from companies like Apple, CBS, Dell, Discovery Channel, AT&T, Fox News, Dell, IBM, Autotrader & Turner.
Mix with top early-stage Internet startups at the Demo Showcase.

Register now and receive a free copy of Gary Vaynerchuck’s “The Thank You Economy,” which you can pick up at the event.

Participants include:

  • Gary Vaynerchuk, author, Host, DailyGrape.com
  • Natalie Johnson, Manager, Digital and Social Media, Coca-Cola
  • Tom Lowry, Head of Industry, Technology, Google Inc.
  • Matt Drinkwater, VP of Sales East Coast, Groupon
  • Mitch Free, CEO, MFG.com
  • Phil Agcaoili, Chief Information Security Officer, Cox Communications
  • Marc Ferrentino, Chief Technical Architect, Salesforce.com
  • Ainsley TeGrotenhuis, Director of Digital Marketing, CNN
  • Martin Green, Chief Operating Officer, Meebo
  • Maureen Schumacher, Sales Director, YouTube/Google
  • Taro Naruse, Senior Director of Product Management, NBA Digital
  • Emily Jerome Schroeder, Usability Analyst, AutoTrader.com
  • Dallas Lawrence, Contributor, Forbes.comMashable.com
  • Raj Narang, Social Media Insights, Dell Computers
  • Christine Cook, SVP, Sales and Advertising Operations, The Daily
  • Pankaj Bagzai, Manager: Marketing US & Canada, Impetus
  • John Williamson, CEO & Founder, Qualvu
  • Trish Nettleship, Business Social Media & Online Community Lead, AT&T
  • James Andrews, Founder, SocialPeople.tv
  • Eli R. Goodman, Search Evangelist, comScore, Inc
  • Erika Brookes, VP of Marketing, Vitrue
  • Allen Nance, President and Founder, WhatCounts
  • Francis Lavelle, Director of Analytics, HowStuffWorks.com
  • Stuart Roesel, Director Customer Insights, Analytics & Strategy, EarthLink
  • Tim Harrington, CEO, eRollover
  • Dana Todd, VP Performance Innovation, Performics
  • Jai Williams, Email Marketing Manager, InterContinental Hotels Group
  • Jennifer Dunphy, VP of Sales, Vayu Media
  • Laurie Hood, VP of Product Marketing, Silverpop
  • Scott Huie, Sr. Mgr. Business Advisory Services, Ernst & Young
  • Bert DuMars, Vice President E-Business, Newell Rubbermaid
  • Lindsay Wassell, Partner & Consultant, KeyphraSEOlogy
  • Allison Fabella, SEO & Social Media Mgr, Atlanta Journal-Constitution
  • David Jones, Partner, Southern Capitol Ventures
  • Tony Haile,eneral Manager, Chartbeat
  • Kyle Ford, Director, Mogwee at Ning, Inc, Ning
  • Matt Kaplan, CRO, My Damn Channel
  • Scott Huie, Business Advisory Services, Ernst & Young
  • Jane Reinberg, User Experience Architect, Genex
  • Sig Mosley, President, Imlay Investments
  • Gerard Bush – Chief Creative Director, The brpr Group
  • Tony Adam, Director of Online Marketing, Myspace
  • Benjamin Rudolph, President & CEO, Relevance Advisors
  • Jamie Bristow, Founder, Mynonprofitmatch.com
  • Michael Tavani, Co-Founder, Scoutmob
  • Alan Taetle, General Partner, Noro-Moseley Partners
  • Donna DeMarco, Co-Founder, Viddler
  • Debbie Curtis-Magley, Public Relations Manager, UPS
  • Elain O’Gorman, CMO, The Receivables Exchange
  • Brian Cohen, Principle, Visiture
  • Chip Hazard, General Partner, Flybridge Capital Partners
  • David Hoff, Founder & VP of Technology, CloudSherpas
  • Brian Brown, VP Biz Dev/Creative Director, RMM Online Advertising
  • Larry Pearson, Area VP, Impetus Technologies
  • Joel Lunenfeld, CEO, Moxie Interactive
  • Peter Schoenrock, SVP Product Development, Equifax
  • Zack Pousman, Dir. of Strategy & User Experience, IQ
  • Ryan Woolley, VP Client Services, Response Mine