TechJournal South
Header

Posts Tagged ‘e-readers’

Tech device envy prevalent in the workplace

Thursday, January 19th, 2012

Office PulseDo you find yourself lusting for that new iPad tablet, Kindle Fire or spiffy smartphone a co-worker is using? If so, you’re not alone. Seventy three percent identified smartphones, tablets, e-readers and HDTVs as their favorites and 30 percent reported being “very envious” of the devices their colleagues brought into the workplace, according to Captivate Network.

The Captivate Office Pulse also identified the most envious people in the workplace. The research found that 60 percent of those displaying tech envy are working moms who are more than 30 years old with annual household incomes of less than$125,000.

“With the prevalence of personal technology around the office, and the high frequency that it’s shared – 40 percent reported regularly seeing co-workers using tech devices – it’s not surprising that tech envy occurs,” said Scott Marden, research director at Captivate Network. “Overall, we found that professionals want what they don’t have – whether it’s an upgrade to an existing device or the next new technology.”

Check out this Infographic displaying the survey results.

Sharing the Latest and Greatest

SmartphonesThirty percent of respondents reported they are very envious of the technology their colleagues have and they do not. However, rather than wishing people would be quiet about their new acquisitions, thirty five percent of people would like to hear and see more. The following table illustrates the attitudes of white-collar workers toward the devices they want and their colleagues have:

Average number of
co-workers seen
with each device
Very Envious Want to Hear More
Smart Phone 3.6 24% 29%
Tablet 2.2 39% 39%
E-reader 2.3 36% 59%
HDTV 1.4 11% 11%

Things are similar when it comes to technology owned by friends/family, with 26 percent responding they are envious of others’ devices and 39 percent saying they would like to see and hear more. The following table illustrates the attitudes of white-collar workers toward the devices they want and their friends/family have:

Average number of
friends/family seen
with each device
Very Envious Want to Hear More
Smart Phone 3.2 22% 33%
Tablet 1.9 34% 43%
E-reader 1.8 33% 52%
HDTV 2.2 13% 26%

As illustrated above, people are exposed to more technology in the workplace –and reported higher levels – than with friends/family. Regardless of location, many people want to learn more about the devices they see others using.

Have and Want

“With CES wrapped up and a host of new tech toys in people’s hands following the holidays, we also thought it was a good time to look into people’s general attitudes toward consumer technology,” said Marden. “Not only do the results of this Office Pulse provide a glimpse into what devices people have and love, but it also lets us know what they wish they had.”

TVWhen asked to name their favorite technology, 73 percent of respondents named the following four devices: smartphones (43 percent), tablets (15 percent), e-readers (8 percent) and HDTVs (7 percent).

While smartphones are the most popular devices among all groups, there were differences in device preference based on income, age and gender. Affluents, for example, are most fond of tablets, while women like e-readers far more than men. Here is the breakdown of respondents’ favorite technologies:

Device <$100k >$100k 18-44 >45 Women Men
Smartphone 43% 45% 48% 33% 43% 45%
Tablet 12% 21% 14% 16% 15% 15%
E-reader 7% 7% 7% 10% 10% 4%
HDTV 9% 4% 4% 13% 6% 9%

When it comes to the devices people want, 54 percent identified the following: smartphones (32 percent), tablets (12 percent), e-readers (6 percent) and HDTVs (4 percent). Here is the breakdown of people’s desired devices by income, age and gender:

Device <$100k >$100k 18-44 >45 Women Men
Smartphone 30% 31% 32% 31% 32% 31%
Tablet 11% 16% 11% 13% 11% 13%
E-reader 7% 3% 6% 4% 7% 5%
HDTV 4% 4% 4% 4% 3% 6%

Usage and Favorite Brands

While there are many areas of similarity in terms of the devices people have and those they want, there are differences in where people use their devices.

Smartphone Tablet E-reader
AT HOME (Aggregate) 100% 100% 100%
    Family room 94% 87% 81%
    Bedroom 89% 88% 85%
    Kitchen/Dining room 87% 68% 36%
    Bathroom 65% 42% 30%
    Laundry 30% 7% 13%
AT OFFICE (Aggregate) 96% 63% 57%
    At my desk 92% 52% 47%
    During lunch with co-workers 61% 17% 19%
    Office gathering/party 47% 1% 2%
    In the restroom 44% 7% 6%
    During meetings 34% 19% 2%
    In the kitchen/pantry 36% 7% 6%
    Lunch meetings 29% 11% 2%
    At my boss or co-worker’s desk 29% 10% 6%
ON MY COMMUTE 84% 48% 55%

Although there are a growing number of tablet and smartphone brands to choose from, Apple products were the most desired. For HDTVs and e-readers, Samsung and Kindle were named most, respectively, followed by Sony (for TVs) and Nook (for e-readers).

Top Brand Desired Total Adults
Tablet iPad 80%
Smartphone iPhone 73%
E-reader Kindle 60%
HDTV Samsung 25%

“Our Office Pulse studies continue to demonstrate the influence that co-workers have on each other,” continued Marden. “People love their technology, they carry devices with them, they talk about and share them, want to learn more about them – and this interest, in many cases, induces a new purchase.”

Additional Resources

An infographic and an executive summary of the survey findings are available at officepulse.captivate.com. Captivate Office Pulse can be followed on Twitter as well as on Facebook.

Tips for buying holiday tech gifts

Monday, November 14th, 2011

tablet computersWhen shopping for tech gifts this holiday season, purchasing quality, highly-rated products will help ensure your gifts will be enjoyed. But even the perfect gadget can present issues.

The experts at The Savvy Shopper Blog suggest researching in advance and purchasing service plans to protect your tech gifts. Here are their tips for a variety of popular items on the 2011 holiday checklist:

E-Book Readers and Tablets
Consider your loved one’s preferences; do they wish to primarily read, play games, access email or social networking sites? Or would they prefer a device that can do all that and more?

Tablets and e-readers typically access the Internet via Wi-Fi, 3G or 4G networks, or a combination of Wi-Fi and a network. While e-reader models are offering more capabilities, tablets still reign supreme in terms of multi-functioning devices.

When determining whether you wish to gift a tablet or an e-reader, consider the price. Tablets typically run from several hundred dollars to $1,000, while e-readers start at less than $100 and run to several hundred.

For e-readers, consider either an e-ink or an LCD screen. E-ink screens mimic the appearance of printed ink on paper, while LCD screens use liquid crystals to display colors.

  • E-ink — The e-ink screen image appears just like a printed page and can be read in bright light or sunlight. However, the pages appear in black and white and cannot be read in the dark.
  • LCD screens — Bright and colorful, these lit screens can be read at night, but the screens can be difficult to read in bright light or sunlight, and some consumers believe the screens can tire or strain the eyes.

For tablets, keep in mind that most tech lovers have a preferred operating system, such as Apple’s iOS or Google’s Android. Also remember that storage size is important — if your loved one saves a great deal of photos and music files electronically, they will require more storage capacity.

Laptops
Size, weight, speed and storage are the most important elements to keep in mind when purchasing a laptop. For ample photo and music storage, purchase a computer with plenty of gigabytes. If your loved one streams videos, you’ll need a fast processor and good speakers. Likewise, for video game use, make sure you have a quality graphics card.

While light-weight and small screen laptops are more portable, larger screens are better for video and gaming use. Models with built-in cameras and microphones are great for video chatting too.

Flat Screen TVs
Today, there are many options beyond size and picture, such as 3D technology and Wi-Fi capabilities. To get started, consider the following:

  • Plasma screens — Plasma screens display a wide range of colors and a cleaner picture with fewer instances of motion blur while retaining faster refresh rates. However, the screens are made from glass and therefore reflect more light. When purchasing a plasma screen, look for a model with an anti-glare filter.
  • LCD screens — These screens are lighter weight and come in a variety of sizes compared to plasma. They use less power and some models also feature LEDs, which illuminate the display and deepen blacks. But with the LCD, picture quality can be inferior, with slower refresh rates as well.

Video Gaming Systems
Each year, manufacturers continue to improve upon video gaming platforms. With so many games and accessories, it can be difficult to choose between gaming systems. Here are the top three:

  • Xbox 360 — This gaming system features high-definition graphics and also plays DVDs and CDs, but users are required to subscribe and pay for online gaming.
  • PS3 — With high definition graphics, this system also plays DVDs, CDs and Blu-rays as well, but it’s priced higher than the Xbox, and if a user wishes to play PSOne or PS2 games, they must purchase an adapter.
  • Nintendo Wii — While the graphics aren’t as sharp and the system doesn’t play DVDs, users can get up and move while virtually playing tennis, golf and other games, making this system much more interactive. In addition, this system is compatible with the GameCube.

Protection — The Extra Gift 
Consider purchasing a replacement or service plan to protect your electronic gift. It’s important to know the difference between the two standard types of product warranties:

Limited Manufacturer Warranty

  • Generally comes standard with your product purchase. However, this type of warranty will only cover a problem with the product considered a “manufacturer’s defect;” not products that fail from wear and tear; heat, dust and humidity; or accidental damage.
  • Basic protection is limited, typically 90 days to one year.
  • Manufacturers have been reducing the duration and scope of what they cover. Parts and labor may be split, so you could find yourself paying out of pocket.

Extended Service Plan (or “Extended Warranty”)

  • Builds upon the manufacturer’s coverage.
  • Provides for coverage due to defects in materials and workmanship, including those due to normal wear and tear and environmental factors like heat, dust and humidity and, in some cases, accidental damage from handling.
  • Coverage ranges from two to five years.
  • Due to the “no lemon” clause of many extended warranties, if your gift cannot be fixed, it will simply be replaced with a new product or gift card for the value of your purchase.
  • Can provide support 24 hours a day, every day of the year, including holidays.

To learn more about protection plans, visit www.newcorp.com.

Top Five Electronic Gifts Most Likely to Fail
N.E.W. Customer Service Companies provides the following list of holiday gifts most likely to fail:
1. Video game consoles
2. LCD screens
3. MP3 players
4. Laptops
5. Digital cameras

Media tablet, e-reader markets headed for increased sales

Wednesday, September 14th, 2011

HP Touchpad

HP plans to release another batch of fire sale priced Touchpads by the end of October

Worldwide media tablet shipments rose by 88.9% on a sequential basis and 303.8% year over year in the second calendar quarter of 2011 (2Q11) to 13.6 million units, according to the International Data Corporation (IDCWorldwide Quarterly Media Tablet and eReader Tracker.

Based on this strong performance in the second quarter, and an improved outlook for the second half of the year, IDC raised its shipment forecast for 2011 to 62.5 million units, up from a previous projection of 53.5 million units.

Worldwide media tablet shipments in the second quarter were driven by continued robust demand for Apple’s iPad 2, which saw shipments reach 9.3 million units, representing a 68.3% share of the worldwide market (up from 65.7% the previous quarter).

Research in Motion entered the media tablet market in 2Q11 with its PlayBook product, grabbing a 4.9% share of the market.

Apple’s strength and RIM’s entrance meant bad news for Android-based media tablets, which saw its collective share slip to 26.8%, down from 34.0% the previous quarter.

Consumers expected to scoop up cheap Touchpads

Looking forward to the second half of 2011, IDC expects Android to cede additional market share in 3Q11 (dropping to 23%) before it starts growing its share again in 4Q11 (increasing to 25.9%) and beyond.

In addition to continued demand for Apple iPads, IDC expects many consumers who were on the fence about buying a media tablet to scoop up $99 TouchPads as a result of HP’s decision to end production of its tablet product (I’m keeping an eye out for HP’s release of the next batch. Not only would we like one ourselves, a $99 Touchpad would make an excellent Christmas gift for several people on our list).

IDC expects close to a million TouchPads to ship into the channel before the end of the year. As a result, WebOS’s worldwide market share is forecast to reach 4.7% in 3Q11. However, with no clear plan to license or sell the OS to other vendors, IDC expects the WebOS market share to shrink back to zero by 1Q12.

“Media tablet shipments grew at a solid pace in the second quarter, led by continued strong demand for Apple products,” said Tom Mainelli, research director, Mobile Connected Devices. “We expect shipment totals to continue to grow in the third and fourth quarter, as additional vendors introduce more price-competitive Android products into the market and Apple works to maintain its dominance in the category.”

“Apple’s iOS share will continue to lead by more than 40 percentage points over Google’s Android for the remainder of the year, but we expect Apple’s share to fall closer to 50% by the end of the forecast period as manufacturers bring new tablets to market,” said Jennifer Song, research analyst, Worldwide Trackers.

Turning to eReaders, the second quarter experienced a seasonal dip, down 9% sequentially to 5.4 million units, while year-over-year growth was 167%. Amazon led the market with a 51.7% share, followed by Barnes & Noble with 21.2%. With product refreshes and following strong 2Q11 sales, IDC expects eReader shipments to grow significantly through the holiday season, reaching a total of 27.0 million units for the year, up from a previous projection of 16.2 million units.

E-readers are gaining fans among many people I know. I’ve been using an Amazon Kindle (the third incarnation with Wi-Fi) and love it, but it does have drawbacks we expect newer models from Amazon and other vendors will address (it’s hard to just move around in a book via the Kindle unless you know a specific term to search for).

“We expect major vendors to offer their current-generation black-and-white eReaders for less than $100 by the holidays,” Mainelli said. “We’re also expecting Amazon’s much-rumored, color LCD-based device to ship later this year.

“Because we expect it to run a customized version of Android that ties its use to Amazon’s content services, we expect the device to more closely resemble Barnes & Noble’s Color Nook than Apple’s iPad 2. As a result, our current plan is to count it as an eReader, and that will also help drive shipment numbers.”

“eReaders are also gaining traction with a combination of increasing function and affordability, as well as greater device and content availability,” added Ms Song. “The strong first half performance and an improved view of eReader positioning helped boost our outlook for shipment volume.”

–Allan Maurer

E-readers dodged the recession and have a promising future

Friday, August 26th, 2011

KindleE-Readers has emerged as the most popular device in the consumer electronics world in the last couple of years and a new Gobal Industry Analyst report says the market will hit 53.87 million units by 2017. That’s a lot of e-reader devices.

Growing popularity of these handy devices is pushing book, magazine and newspaper publishing industry to redefine their existence in this digital age and in the aftermaths of economic turmoil.

Although sales of e-books presently account for only a small portion of the overall book publishing market, with the passage of time, this segment is forecast to emerge a mainstream market. Digital books already outsell hard and softcover books at Amazon, the company says.

While e-book readers or e-readers have been around since the start of the millennium, the market picked up momentum only in the year 2007, hot on the heels of Amazon’s Kindle, which advanced the concept by allowing books to be wirelessly downloaded rather than plugging into a computer.

Kindle launch started race for new e-readers

The successful launch of the Kindle e-reader started a pulsating race for e-book reading devices in the market, resulting in the launch of several new products in ensuing years. The emergence of e-paper displays is also stimulating growth of e-readers by offering low power consumption and high contrast.

As WiFi, 3G wireless and other connectivity becomes more of a standard feature with e-readers, rapid price erosion, and growing competition from the Apple iPad, content providers and manufacturers are toiling to develop new functionality and features to these devices.

Not only that, a wave of new tablet and e-reader devices are expected later this year and will probably be a feature from hardware makers unless or until one device dominates.

The swamp of new material available for e-book reading devices and the smaller form factor helped e-books and e-readers to reach a new high in the years 2008 through 2010.

Surge of interest driving innovation

The sudden surge in interest is compelling e-readers, e-ink and other producers to innovate at a rapid pace in an effort to match consumer expectations. And just when the world thought e-readers prices couldn’t get any cheaper, came along the recession that gripped most of the world.

Employment rates, household incomes, and disposable incomes have gone down, but with them e-books and e-readers prices as well. Retailers slashed prices for the purpose of keeping their volume sales, and in result profits. Many consumers new to the world of e-books and e-readers purchased their first device, at an ultra affordable price.

Also, the inclusion of touch screen interfaces and color graphics to nearly all contemporary e-readers is a feature that is pulling in consumers who are upgrading, and those who are buying their first e-book reading device.

The arrival of e-readers is also good news for publishers, as creating digital content for e-readers will give a boost to revenues – although publishers do seem to be stumbling about a bit in trying to adjust.

Several of the largest publishers face a class-action suit alleging they colluded to keep Amazon and other digital book marketers from selling books at highly discounted prices. You may have noticed that the $9 best selling digital copy of a book on Amazon became much harder to find. Personally, we think a digital book is overpriced at $12 and up.

As stated by the new market research report, Asia-Pacific and the US together accounts for a lion’s share of the global E-Readers market.

Promising future predicted for e-readers

Technology remains to be further developed and standards remain to be put in place for ensuring an easy access and reading experience. Nevertheless, a sanguine future is forecasted for e-books, with appropriate marketing strategies, adroit audience targeting, promising to infuse vigor into growth patterns.

Major players in the global marketplace include Amazon.com Inc, ASUSTeK Computer Inc, Audiovox Corporation, Barnes & Noble Inc, EC Media International Pvt Ltd, E Ink Corporation, Entourage Systems Inc, Hanvon Technology Co Ltd, Infibeam.com, Intel Corporation, Pandigital, Plastic Logic Ltd, Samsung Electronics Co Ltd, Sharp Corporation, The Sony Group, among others.

The research report titled “E-Readers: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections (in US$ Millions) for major geographic markets including the United States, Japan, Europe, Asia-Pacific, and Rest of World.

For more details about this comprehensive market research report –www.strategyr.com/E_Readers_Market_Report.asp

Digital Day: Nook adds apps; Friendster to erase user data; Android preferred

Tuesday, April 26th, 2011

Nook Color

The Nook Color

The Barnes & Noble  Nook Color, a e-reader competing with Amazon’s Kindle, has added an email program and a store with 125 apps, including the popular “Angry Birds” game. The touch-screen device runs the Google Android operating system, but not regular Android apps.

The Nook will also be able to play Flash content – something neither the Kindle nor the iPad can do. The changes make the device more like a tablet computer, although the company says it is still aimed primarily at people who love reading and isn’t intended to compete directly with the iPad.

The $249 device is pricey compared to the Kindle and some folks – us for instance – prefer the non-glare gray scale e-ink technology other readers, including the Kindle use, because it results in less eyestrain.

Friendster to erase all user data May 1

Friendster, the social network that started in 2002 and raised about $50 million in venture backing, never took off the way rival Facebook did. Now the company has sent members a message saying it plans to erase all user data, photos, friends list, mesages, comments, blogs, groups and so on, May 1.

Friendster says users can install a custom app to export their data, with options to repost on Flickr or Multiply.

The company says it is reinventing itself as an entertainment service.

Nielsen says more consumers want Android smartphones

Monthly surveys of U.S. mobile users from January to March 2011 by Nielsen show that 31 percent of people who expect to buy a new smartphone say Google’s Android is thei preferred operating system, vs. 30 percent who say they prefer Apple’s iOS.

In the same survey, RIM/Blackberry fell to 11 percent, while almost 20 percent said they were not sure which they preferred.

Nielsen also said that half of the people surveyed in March who had bought a smartphone in hte last six months chose Android, vs. 25 percent who bought an iPhone and 15 percent who purchased a Blackberry.

 

TechJournal South is a TechMedia company. TechMedia presents the annual conferences:

SoutheastVentureConference: www.seventure.org

Internet Summit: www.internetsummit.com

Digital East: www.digitaleast.com

Digital Summit: www.digitalsummit.com

Review: Kindle still a good bet to win the e-reader wars

Friday, December 24th, 2010

KindleBy Allan Maurer

DURHAM, NC – I love my new wireless Kindle. It has a few drawbacks, like most digital devices, but by and large, if you’re a reader, sooner or later you’ll be buying an e-reader, and you could do worse than a Kindle.

The electronic “ink” technology is as easy to read—usually—as ink on paper. You occasionally need to adjust the way you hold it to eliminate minor—and I emphasize—minor glare. It doesn’t have back lighting, so you’ll need a clip on digital light if you plan to read it in the dark.

But because the device does not need any power to keep the page live while you read and lacks that back light, its battery lasts what seems like forever. I’ve gone a week without recharging and never got close to exhausting the battery.

It’s capacity—text does not take up much space—is enough to hold up to 3500 books. Mine has 270 digital books, including some hefty reference books, and has only used one-third of its 3 gig memory.

The six-inch size is too large to drop in a shirt or pants pocket, but drops into extra storage areas in most attaché cases and messenger bags. Google sells a leather case with a built in light that seems pricey at $50. I used an old automobile manual cover that fit it perfectly and protects it with a padded cover.

The wireless worked perfectly the first time and the only problem I had was that it dropped its wireless connection and then features—such as the one that keeps what you’re reading on top in the home page—stopped working. I called Amazon, which had me install updated firmware, but that didn’t help. Then, an online search took me to a Kindle blog post on the topic. Others had experienced a similar problem. It recommended unplugging my router and then plugging it in again, which I did.

Problem solved.

Includes browser and audio feature

Using the wireless browser, which is labeled experimental, can be a little awkward until you master moving around and typing in urls. But it worked instantly everywhere I tried it, from my home network to a McDonalds. Now when I go out for breakfast or lunch, I’ve got the New York Times, Washington Post, Raleigh News & Observer, TechJournal South or any other site right at my finger tips without needing to haul my netbook or pocket PC along.

It will also read books aloud, although I’m not crazy about the electronic voice, despite efforts to make it sound more human. You can chose a female or male reading voice. The audio is another “experimental” feature and my guess is that it will get better on future versions.

I love that the Kindle automatically opens to where I was last reading in a book. Not needing to hunt for bookmarks or guiltily dogear pages is a small but valuable feature. One thing I do not like is that navigating to deep chapters in books placed on the Kindle from other sources that the Kindle app (which is MobiPocket) is difficult.

The MobiPocket app on my Pocket PC lets me move around via the bar at the bottom, but that appears to be inactive in the Kindle, which has no touch screen features. Basically, that means if you upload a word or text doc to your Kindle, the only way to get to the back of the book is to click through page by page.

Lacks color

Other e-readers are offering color screens, but I don’t miss color on the Kindle. While I’m glad to have the web browser, I don’t plan on using it to do anything except read news and so on. While the lack of color isn’t important to me. It might be to some.

But to get color, you’re back to needing that LED screen, at least so far. If I want to read on an LED screen, I’ll use my netbook (and indeed, have read books on that, my pocket PC, and my regular computer screen). But after working with an LED screen all day and using one for other purposes as well most evenings, I really enjoy the low eye strain of reading on a Kindle.

The navigation controls, while not entirely ideal, are not so much trouble that they bother me and as I’ve gained experience using them, I barely notice their occasional short-comings. It allows you to place your ebooks in collections, a useful feature if you have as many as I do. It also lists all the titles you opened most recently if you prefer. I generally use that option.

Another experimental feature, the voice reader, a male or female electronic voice, is still a bit cold and unnatural sounding to me to use it with much pleasure, but nevertheless came in handy when I was riding in a car at night and didn’t have my LED light with me.

The ability to define any word easily and quickly while reading, to clip segments or make notes and save them to a My Clips file, is particularly useful to a student, writer, teacher or anyone else to whom reading is both necessary for work as well as pleasure.

I’ve bought several books and subscribed to a magazine and a blog, and Amazon delivers a new purchase in seconds. Amazon’s sample feature allows you to read a significant portion of a book—a couple of substantial chapters—before buying it. I’ve used that feature repeatedly. Once, the sample gave me everything I really wanted from a rare book that would cost $80 to buy. Several other times, I was sufficiently hooked to buy books I sampled.

One real plus with all e-readers that will allow you to put text, MS Word, and pdf files on your device, as Amazon does, is that you can now obtain a massive collection of fiction and nonfiction classics for free from the Gutenberg Project and other sources online, including Amazon itself and Google books. Here’s another place for classics that also has a nice selection of modern thrillers, mysteries and sci-fi that’s out of copyright: Munseys.

The Kindle software, essentially identical to Mobipockets, can also be used on a PC and assorted other mobile devices.

Amazon grumbles

I’ve heard some rumblings in the digital community about Amazon’s digital rights policies and their pressure on publishers to keep best seller prices under $10 for digital editions, but my guess is that Amazon is so much the dominant book seller now, it will continue to be a dominant player in the e-reader market, not something I’m as comfortable saying about the Barnes & Noble Nook, Sony’s entry or other devices.

The NOOK also uses E-Ink technology and allows you to lend the books you buy. I read recently that someone even downloaded the mobile game “Angry Birds” and played on a color Nook. From what I’ve read and heard, it’s likely to be a strong player, especially now that it offers competitive pricing (with the least expensive model only $149. Although you have to be concerned about the state of Borders’ survival, considering its financial difficulties, lately.

While those other readers offer some enhanced features and clearly have their fans, I’d bet money that the Kindle stays right up there in the e-reader wars.

Amazon offers new Wi-Fi Kindle model for $139

Friday, July 30th, 2010

SEATTLE – On the heels of disclosing that Amazon now sells more electronic books for its Kindle e-reader than it does hardcovers, the online retailer has released a new, lower-priced Wi-Fi model of the Kindle.

The new model, 23 percent smaller than the earlier versions of Kindle and sporting an improved e-ink display, will not have 3G Internet access, instead turning to Wi-Fi.

The company says the new model is lighter than a paperback and thinner than a magazine.

Amazon CEO Jeff Bezos said he expects the lower price to make it possible for families to buy multiple units.

Amazon says it expects e-books for the Kindle to begin outselling paperback books sometime during the next year. It says the Kindle has been its best-selling product for two years running. Considering the volume of Amazon sales, that’s impressive.

Tablet and e-reader markets developing at breakneck pace

Tuesday, March 23rd, 2010

ipad photoRESTON, VA – Internet users show a very high awareness of the Apple iPad and Amazon Kindle e-reader, according to a survey by digital measurement firm comScore.

In its survey, 65 percent showed awareness of those two devices, while between 58 percent and 69 percent of consumers conducted online research on the top five tablet and e-reader devices.

Amazon Kindle rated highest in terms of current device ownership at 6 percent of all Internet users, followed by Sony Reader at 4 percent. The iPad rated highest in terms of consumers seriously considering purchase over the next three months at 15 percent of Internet users, with the Kindle at 14 percent.

We were not particularly surprised to note that consumers considering an iPad purchase do not see it primarily as an e-reader. Only 37 percent said they were likely or very likely to read books on the device. Nearly half plan to use it to browse the Internet and check email, while more than a third said they would use it to listen to music.

This all bodes well for iPad app developers. Speaking of which, Amazon has unveiled a version of its Kindle e-book reader software application for the iPad. We applaud the cross-functionality of these devices.

We also hope competition keeps the prices of e-readers and tablet devices falling. We understand from reports that a new, much less expensive chip now on the market could bring the cost of the Kindle and other e-readers to as low as $150. Cost would certainly be a major factor in our deciding to buy either an iPad or a dedicated e-reader.