Posts Tagged ‘cyber Monday’
Monday, December 19th, 2011
 Total e-commerce spending so far this holiday season has topped $30.9 billion, according to digital measurement service comScore. The most recent work week (Dec. 12-16) saw four individual days surpass $1 billion in spending, led by Green Monday (Monday, December 12) with $1.13 billion and Free Shipping Day (Friday, December 16) with $1.07 billion.
With the heaviest portion of the season behind us, Cyber Monday appears likely to rank as the heaviest online spending day of the year for the second consecutive season.
| 2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
|
Millions ($) |
| 2010 |
2011 |
Percent
Change |
| November 1 – December 16 |
$26,914 |
$30,937 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Thanksgiving Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
| Green Monday (Dec. 12) |
$954 |
$1,133 |
19% |
| Free Shipping Day (Dec. 16) |
$942 |
$1,072 |
14% |
| Week Ending Dec. 16 |
$5,508 |
$6,315 |
15% |
*Corresponding days based on corresponding shopping days (November 2 thru December 17, 2010)
“More than $1 billion in spending on Free Shipping Day put the exclamation point on what will almost certainly be the heaviest week of the online holiday shopping season,” said comScore chairman Gian Fulgoni. “Four individual days surpassed $1 billion in spending this week, with Green Monday leading the way at $1.13 billion.
While next week may see another strong day or two at the beginning of the week, it’s clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas, leaving Cyber Monday as the top ranked shopping day for the second year in a row.”
Have Holiday Promotions Been Frontloaded this Year?
Further analysis of retail e-commerce spending trends suggests that holiday deals, such as discounts and free shipping, may have been frontloaded during the earlier portion of the season.
“We analyzed the year-over-year growth rates for the Mondays and Fridays, which represent the majority of the key promotional days for the season, between Thanksgiving and Free Shipping Day. The results showed significantly higher growth rates during the days nearer to Thanksgiving, with growth rates in the mid-20s, and more modest growth rates in the teens in the middle part of December.
Analysis of 2011 Friday and Monday Spending Patterns between
Thanksgiving and Free Shipping Day
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Friday |
Spending
(Millions) |
Y/Y %
Chg |
Monday |
Spending
(Millions) |
Y/Y %
Chg |
| Nov. 25 |
$815 |
26% |
Nov. 28 |
$1,251 |
27% |
| Dec. 2 |
$788 |
27% |
Dec. 5 |
$1,178 |
25% |
| Dec. 9 |
$917 |
15% |
Dec. 12 |
$1,132 |
19% |
| Dec. 16 |
$1,072 |
14% |
|
|
|
Free Shipping Rates Rebound during Final Online Sales Push
comScore’s analysis of e-commerce transactions including free shipping indicated that following a decline in the second week of December, free shipping rebounded during this most recent week, which concluded with Free Shipping Day. Each week of the online holiday season-to-date has seen free shipping occur on at least half of all transactions. For the five-day week ending with Free Shipping Day, the percentage of transactions with free shipping reached 56 percent, nearly 4 percentage points higher than the corresponding time period last year.
| Weekly Holiday Free Shipping Analysis
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Week Ending |
Percent of Transactions with Free Shipping |
| 2010* |
2011 |
Point Change |
| 11/6/2011 |
41.8% |
52.2% |
+10.4 |
| 11/13/2011 |
44.7% |
51.2% |
+6.5 |
| 11/20/2011 |
50.2% |
56.0% |
+5.8 |
| 11/27/2011 |
55.0% |
64.4% |
+9.4 |
| 12/4/2011 |
51.7% |
59.4% |
+7.7 |
| 12/11/2011 |
51.7% |
53.0% |
+1.3 |
| 12/18/2011** |
52.2% |
56.0% |
+3.8 |
*Weeks based on corresponding shopping days for 2010
**2011 data based on five-day week (Dec. 12-16)
“Free shipping is undoubtedly one of the most important incentives for consumers and has become a key driver of online buying activity over the past few years,” added Fulgoni.
“This season has seen a continuation of the trend where an increasing percentage of transactions involve free shipping, as more consumers demand it and more retailers provide it. During the week of Thanksgiving and Cyber Week we saw at least 3 in 5 transactions use free shipping, significantly higher rates than we’ve ever previously observed.”
Tags: Black Friday, comScore, cyber Monday, e-commerce holiday spending, Free shipping day, online holiday shopping 2011
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Wednesday, December 14th, 2011
 Following a blowout Black Friday/Cyber Monday shopping weekend, many consumers will continue to hit the stores through the final days leading up to Christmas, according to survey data from PriceGrabber, a part of Experian.
Results from PriceGrabber’s fourth winter holiday shopping survey reveal that 41 percent of consumers plan to shop between Dec. 21 and Dec. 24 for holiday gifts.
This data comes on the heels of a successfulThanksgiving weekend for retailers, during which PriceGrabber experienced a 15 percent increase in site traffic compared to 2010. Conducted from Nov. 17 to Nov. 30, 2011, the survey includes responses from 13,472 U.S. online shopping consumers.
Many last-minute shoppers are hunting for bargains
When those consumers who plan to shop at the last minute were asked to select all of the reasons why, 43 percent said that they believe the best discounts can be found during this time period.
Another 43 percent of consumers indicated that they are busy and unable to finish their shopping earlier, 26 percent admitted to procrastinating, 22 percent believe it is fun to do last-minute shopping, and 10 percent are waiting for a year-end work bonus to begin shopping.
“After observing the increase in activity and sales of the Black Friday and Cyber Monday shopping season this year, we expect to see a significant percentage of consumers seeking to prompt retailers to offer additional savings throughout December,” said Graham Jones, general manager of PriceGrabber.
“Savvy shoppers saw retailers rolling out discounts as early as the week before Thanksgiving this year, and they are staying on top of last-minute incentives that are certainly on the horizon in the coming weeks.”
Consumers will buy a combination of high- and low-price-point items
When asked what type of gifts they plan to purchase at the last minute, 53 percent said they intend to purchase both big- and small-ticket items, 31 percent will buy only small-ticket items (under $100); 10 percent will purchase all of the holidays gifts on their list, and 6 percent will buy only big-ticket items (over $100).
More men will delay holiday shopping until January
While most consumers plan to complete their holiday shopping before Dec. 25, PriceGrabber’s survey found that 9 percent will wait until January to purchase holiday gifts. Men and women differed in their plans, with 11 percent of men saying they will wait until January to buy gifts and only 8 percent of women planning to do so.
When those consumers who will delay their holiday shopping until January were asked to select all of the reasons why, 68 percent said that they believe sale prices are best in January, 27 percent plan to use gift money received during the holiday period, 24 percent simply prefer shopping in January, and 11 percent plan to wait for a year-end work bonus to make purchases.
Daily deal sites begin to make mark on last-minute shoppers
According to PriceGrabber’s survey, a notable percentage of shoppers are turning to daily deal sites for great last-minute prices, with 27 percent indicating that they plan to shop for last-minute gifts on sites such as Groupon and LivingSocial.
Those consumers who plan to use daily deal sites will do so largely in hopes of finding a bargain.
Fifty-eight percent of respondents indicated they are trying to save money on gifts and like the discounts available through daily deal sites; 22 percent enjoy the great holiday deals on local services in their area; 13 percent said they liked being able to share great deals with family and friends, especially during the holiday season; 4 percent prefer to give experiential gifts and believe local deal sites offer the best options; and 3 percent are intrigued by the hype around local deal sites.
Tags: Black Friday, cyber Monday, daily deals, Groupon, last minute holiday shopper trends, LIvingSocial, men delay shopping until January, online shopping, Pricegrabber
Posted in Internet/New Media, Marketing, Studies, surveys, reports | 2 Comments »
Monday, December 12th, 2011
The Grinch isn’t stealing this holiday season which is turning out to be a record-setting year for online retailers. Shoppers spent another $5.9 billion last week, according to digital measurement service, comScore. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.
The most recent week (week ending Dec. 9) reached $5.9 billion in spending, an increase of 15 percent versus the corresponding week last year, with 3 days surpassing $1 billion. For the holiday season-to-date, six individual days have surpassed the billion dollar threshold, led by Cyber Monday at $1.25 billion.
2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Millions ($) |
| 2010 |
2011 |
Percent Change |
| November 1 – December 9 |
$21,405 |
$24,622 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Thanksgiving Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
| Week Ending Dec. 9 |
$5,149 |
$5,925 |
15% |
*Corresponding days based on corresponding shopping days (November 2 thru December 10, 2010)
“The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15 percent and three individual spending days eclipse the $1 billion threshold,” said comScore chairman Gian Fulgoni.
“These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.”
“Green Monday” Leads the Way for Online Holiday Shopping
The term “Green Monday” was coined by eBay in 2007 to describe the Monday occurring around the second week of December, which has tended to be the heaviest (or among the heaviest) online spending days of the year.
Over the past six holiday shopping seasons, “Green Monday” has consistently ranked among the top spending days of the season, ending the year as the top-ranked spending day twice (2005 and 2007) and the second-ranked spending day three times (2006, 2008 and 2010).
“Green Monday” U.S. Online Spending: 2005-2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Year |
Date |
Spending |
Rank for Season |
| 2005 |
Monday, December 12 |
$556 |
1 |
| 2006 |
Monday, December 11 |
$661 |
2 |
| 2007 |
Monday, December 10 |
$881 |
1 |
| 2008 |
Monday, December 15 |
$859 |
2 |
| 2009 |
Monday, December 14 |
$854 |
5 |
| 2010 |
Monday, December 13 |
$954 |
2 |
“We know that Green Monday will rank among the top online spending days of the season, but it’s hold on the #1 position may be slipping somewhat over time,” added Mr. Fulgoni.
“One possible reason is that as Free Shipping Day (Friday, December 16 this year) gains in importance each year, online spending during the heaviest week of the season is being more evenly distributed throughout the week, whereas in the past there was a much higher concentration of spending during the early part of the week.”
Top Ten Heaviest Online Spending Days on Record
Since comScore began tracking e-commerce spending in 2001, seven individual shopping days have surpassed $1 billion in spending. To date, Cyber Monday 2011 (Nov. 28) ranks as the heaviest online spending day in history at $1.25 billion. Leading off this most recent week of the holiday season, Monday, December 5, 2011 now ranks as the second heaviest spending day in history at $1.18 billion, followed by Tuesday, November 29, 2011 at $1.12 billion and Tuesday, December 6, 2011 at $1.11 billion. Cyber Monday 2010 (Monday, November 29, 2010) rounds out the top five at $1.03 billion. The only day from 2009 to make the list is Tuesday, December 15, 2009 at $913 million, the heaviest spending day of the 2009 season.
Ten Heaviest U.S. Online Retail Spending Days on Record (thru Dec. 9, 2011)
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Date |
Spending in Millions ($) |
| 1 |
Monday, Nov. 28, 2011 (Cyber Monday) |
$1,251 |
| 2 |
Monday, Dec. 5, 2011 |
$1,178 |
| 3 |
Tuesday, Nov. 29, 2011 |
$1,116 |
| 4 |
Tuesday, Dec. 6, 2011 |
$1,107 |
| 5 |
Monday, Nov. 29, 2010 (Cyber Monday) |
$1,028 |
| 6 |
Wednesday, November 30, 2011 |
$1,025 |
| 7 |
Thursday, December 8, 2011 |
$1,024 |
| 8 |
Monday, Dec. 6, 2010 |
$943 |
| 9 |
Friday, Dec. 9, 2011 |
$917 |
| 10 |
Tuesday, Dec. 15, 2009 |
$913 |
Tags: Black Friday, comScore, cyber Monday, Free shipping day, Green Monday, online holiday shopping 2011
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Tuesday, December 6th, 2011
 It’s no wonder many people are turning to online retailers for deals. Data from Decide.comover Cyber Monday revealed that electronics prices can be up to 44 percent lower online and beat in-store prices 94 percent of the time for popular products like TVs, laptops, tablets, cameras, video game consoles and GPS devices.
Average online savings were 16%, with individual products up to 44% cheaper online.
While online prices were generally lower than in-store prices, Decide.com research shows that some markets fare better than others for in-store shopping.
Cities like New York, Boston and Miami offered better pricing than Chicago, Dallas and Los Angeles. Here at the TechJournal, we noticed that electronics prices listed in the Sunday New York Times Dec. 4 were generally higher than online prices for the same items. We also find the lowest in-store prices, with some exceptions, come from Tiger Direct (also called Comp USA) and for some items, WalMart.
Where did you find the best deals?
Decide found there were also differences by category: the worst products to shop for in stores were GPS devices, where prices averaged 24% lower online. The best products to shop for in stores were video game consoles, where prices were only 7% lower online.
There were a few notable exceptions: some prices were substantially lower in physical stores than online. These included video game consoles like the Nintendo Wii, Nintendo Dsi XL, Playstation 3, three popular Samsung LED TVs and a Canon Powershot camera.
“Skip the mobs and the freezing weather this holiday season,” said Mike Fridgen, CEO of Decide.com. ”Shop online and save money – up to 44% on some items. If you do head out, arm yourself with the Decide.com App to make price volatility work in your favor.”
Decide analysis shows that most popular electronics hit their lowest prices between Cyber Monday and December 13. Decide plans to publish product price drops on their blog to help holiday shoppers save money.
These results are based on Cyber Monday prices on 130 popular electronics products in six categories across eleven metro areas and popular online retailers. Prices are aggregated from multiple sources, and may not include all retailers.
Decide sells an iPhone and iPod Touch app that predicts the best time to buy popular electronics.
Tags: best online electronics deals, Boston, Canon Powershot, Chicago, cyber Monday, Dallas, Decide.com, game consoles, in-store vs. online electronics prices, Los Angeles, Miami, New York, Nintendo DsiXL, online electronics prices, PlayStation 3, Samsung LED TVs, when to shop for electronics online
Posted in Hardware, Internet/New Media, Studies, surveys, reports | Comments Off
Tuesday, November 22nd, 2011
 The significant growth exhibited by U.S. retailers in digital ad spending along with increases in consumer spending signals a successful holiday shopping season kicking off with Black Friday and Cyber Monday.
According to IgnitionOne, multi-channel retailers dramatically increased ad spending in both paid search (+31%) and display (+27%), when comparing the first half of Q4 2011 (October 1-November 13) to the same period last year.
Consumers are also searching more on mobile devices, with ad spending on Google alone up 288%, compared to last year.
IgnitionOne is a global provider of digital marketing technology and services, managing more than $1 billion in media annually for some of the world’s largest advertisers and agencies.
Other notable findings in the report include:
- Consumers Spending More Online: Transactions (Orders) increased a staggering 120% YoY, while conversion rates and revenue both increased 52%.
- Increased consumer response to mobile and tablet search ads: Consumers’ mobile search activity has skyrocketed in the past year, with paid search clicks jumping 355% compared to Q4 2010.
“The strong growth in online sales in the first half of Q4 compared to last year indicates that this holiday season will be a very successful one,” said Roger Barnette, president of IgnitionOne.
“Retailers in turn are increasing their ad spending across all major forms of online advertising, including mobile paid search as more consumers browse and buy on mobile devices.”
The complete Holiday report
Tags: ad spending on Google, Black Friday, cyber Monday, display ads, Ignition One, mobile search activity, online ad spending, paid search
Posted in Internet/New Media, Marketing, Mobile, Studies, surveys, reports, TechLife | 1 Comment »
Thursday, November 10th, 2011
 Data keeps piling up that this will be a watershed year for digital shopping, particularly for consumers using mobile devices.
Mobile Users are integrating their smartphones and tablets into all aspects of their daily lives, and holiday shopping is no exception. A recent survey among smartphone and tablet users on mobile devices conducted by Prosper Mobile Insights shows that 61.7% of Mobile Users say they plan to use their smartphone or tablet for holiday shopping this year.
Most of these avid Mobile Holiday Shoppers (60.8%) plan to use their device mostly as a “mobile mall”—purchasing products and comparing prices.
The other 39.2% plan to use their device mainly as a data organizer to keep track of gift lists, budgets, sales, etc. On average, Mobile Holiday Shoppers say they plan to make 37.9% of their holiday purchases from their device.
More than half will use mobile during research stage
Of those who plan to use a smartphone or tablet for holiday shopping, the majority (56.7%) anticipates using their device mostly during the planning and research stage. 2 in 5 (40.2%) plan to use their device mainly during the shopping/in-store stage while 3.1% plan to use a smartphone or tablet mostly to share their shopping experiences with others.
Mobile Holiday Shoppers will likely be on the lookout for Black Friday weekend deals, especially ones they can benefit from on their mobile devices. The majority of Mobile Holiday Shoppers say they are somewhat or very likely to use their mobile device to purchase products on Black Friday and Cyber Monday:
Somewhat/Very Likely to Purchase Products on Mobile Device (Mobile Holiday Shoppers)
Thanksgiving Day: 30.1%
Black Friday: 66.9%
Saturday after Thanksgiving: 58.6%
Sunday after Thanksgiving: 48.6%
Cyber Monday: 63.5%
Source: Prosper Mobile Insights Mobile Survey, October-11
Most don’t plan purchasing via mobile on Thanksgiving
While Thanksgiving weekend is bound to see plenty of mobile shopping traffic, the majority of Mobile Holiday Shoppers are NOT likely to purchase items using a mobile device on Thanksgiving Day.
Mobile Holiday Shopping? There are apps for that! The top app Mobile Holiday Shoppers plan to use this year is Amazon—18.2% plan to use this app to purchase products for the holidays while 8.5% will use it to help plan their shopping.
Other top apps for purchasing products include eBay (6.1%), Google (2.2%), a barcode scanner (1.9%) and PayPal (1.9%). Other popular planning apps include Google (5.8%), Notes (4.0%), Shop Savvy (2.9%) and Safari (2.1%).
For more insights on how consumers are using smartphones and tablets, download the Prosper Mobile Android Tablet App or access the online Prosper Mobile InsightCenter, recently updated with new October mobile survey data.
Mobile Holiday Shoppers plan to search for 3 key gift categories: electronics, clothes and entertainment items. 3 in 4 (77.0%) plan to research electronics on their smartphone or tablet, and half (49.9%) plan to make an electronics purchase from their device. Entertainment items such as books and DVDs are the top gifts Mobile Holiday Shoppers plan to purchase using a mobile device:
Plan to Research on Smartphone/Tablet – Top 3 Categories (Mobile Holiday Shoppers)
Electronics: 77.0%
Books/CDs/DVDs/Blu-ray/Video Games: 70.7%
Clothing or clothing accessories: 63.0%
Plan to Purchase on a Smartphone/Tablet – Top 3 Categories (Mobile Holiday Shoppers)
Books/CDs/DVDs/Blu-ray/Video Games: 58.0%
Clothing or clothing accessories: 52.5%
Electronics: 49.9%
Source: Prosper Mobile Insights Mobile Survey, October-11
Candy, appliances, home décor, beauty items and gift cards are not likely to trigger many mobile searches: over half of Mobile Users plan to neither purchase nor research these items on a mobile device.
For the full, complimentary Special Holiday Report, you’ll need to fill out this form.
Tags: Black Friday, cyber Monday, mobile shopping, Prosper Mobile Insights, smartphones, tablets, Thanksgiving shopping, what will mobile users buy
Posted in Hardware, Internet/New Media, Marketing, Mobile, smartphones, Studies, surveys, reports, Telecommunications | Comments Off
Monday, November 7th, 2011
 What is the most important factor in holiday shopping this year? Price. So, many are turning to online deals.
“Free shipping deals, convenience and more variety are just a few reasons why more consumers are opting to shop with their mouse this year,” says Charles Tran, founder of CreditDonkey. “Not to mention, there is no need to worry about traffic or the cost of gas and dining out when you shop online.”
Online holiday shopping increased 15.2% in 2010 compared to 2009, according to a recent study by the National Retail Federation. In addition, special days such as Thanksgiving, Black Friday, Cyber Monday and Super Saturday attracted substantial crowds and significant discounts.
Credit Donkey created this infographic on holiday shopping trends, including: Black Friday statistics, where consumers will shop this year, what shoppers are spending their money on, and how they are spending their time.
Tags: 2011 holiday shopping trends, Black Friday, CreditDonkey, cyber Monday, shoppers going online for deals, Super Saturday
Posted in infographic, Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Thursday, November 3rd, 2011
SocialVibe, a digital ad tech company, shows that 70 percent of tech-savvy consumers plan to shop on Black Friday – the Friday after Thanksgiving – which is a steep increase over 52 percent of respondents who reported they shopped on Black Friday in 2010.
Key findings from the survey include:
- 70 percent of the more than 1,000 consumers surveyed plan to shop this Black Friday, up from 52 percent who reported they did so in 2010
- 61 percent of surveyed consumers plan on taking advantage of Cyber Monday (Monday after Thanksgiving) deals this year
- The most popular items on people’s shopping lists are Computers/Laptops (40 percent); Clothing (38 percent); Electronics (34 percent); and TVs (32 percent)
“Our research shows that about two-thirds of consumers intend to shop on Black Friday and Cyber Monday, so brands should really be looking for effective ways to draw people into stores, as well as drive site traffic on these mega-shopping days,” said Jay Samit, CEO of SocialVibe.
“The key to reaching consumers is to interact with them, rather than rely on a display ad, in the environments where they are already engaged and then provide a valued benefit along with your message. It’s not too late to look beyond banners and fuel holiday sales by incorporating engagement ads into your media plan for the holiday shopping season.”
Throughout October 2011, SocialVibe surveyed the most active social media consumers across eight of the top 10 Facebook apps and other social sites about holiday shopping trends.
The study, which was opt-in and garnered more than 1,000 responses, ran throughout SocialVibe’s network of premium publisher sites including Pandora and Causes.com and social games such as Zynga’s FarmVille and CityVille.
SocialVibe’s value-exchange advertising platform offers consumers something they value – such as virtual currency for a social game, premium content, or a donation to charity – in exchange for paying attention to and interacting with an ad. Consumers who completed the in-ad unit survey were rewarded for their participation with virtual currency or a free donation to charity, for example.
“Online advertising campaigns that incorporate interactive features and provide an incentive in exchange for a consumer’s attention to a brand message can increase website and in-store traffic, as proven by the research we announced last month with KN Dimestore,” Samit continued.
According to the company, the ads work well.
“Consumers exposed to SocialVibe’s engagement ads are 161 percent more likely to visit a brand’s website and 36 percent more likely to shop for a brand at the store after interacting with the ad—key metrics brands should be thinking about when it comes to holiday-driven marketing campaigns.”
Tags: Black Friday, Causes.com, CityVille, cyber Monday, Farmville, Pandora, SocialVibe, Zynga
Posted in Farmville, infographic, Internet/New Media, Marketing, social media, Studies, surveys, reports, Zynga | Comments Off
Wednesday, October 12th, 2011
Given the state of the economy, almost half of consumers have been looking for deals throughout the year when shopping for those on their holiday gift list, while only 18 percent are planning to wait to shop on Black Friday or Cyber Monday, according to a telephone survey conducted among 1,000 U.S. adults by Ipsos Public Affairs commissioned by Offers.com.
Although holiday shoppers continue to turn to the Internet for research, a majority isn’t on the hunt for coupons or deals, the survey says.
The survey also found that 87 percent of respondents are planning to spend the same or less during the upcoming holiday season than they did in 2010, but only 48 percent plan to look for online coupons or coupon codes to stretch their holiday spending dollars before making a purchase.
Other highlights from the survey asked specifically about holiday shopping plans include:
- 52 percent of respondents spend more than an hour researching the best price for each holiday purchase, while 7 percent of consumers report to spend more than 6 hours researching each purchase they make for the holidays.
- 27 percent have been keeping their eye on online specials and daily deals, and 50 percent turn to newspaper or magazine coupons for savings.
- 69 percent of holiday shoppers would prefer to shop in a retail store rather than online if the merchandise and deals were the same, while 47 percent said they would shop online if the deals were better than in stores.
“With a majority of U.S. consumers being not likely to look for online coupons or coupon codes when they shop this holiday season, millions of consumers may let savings pass them by,” said Steve Schaffer, CEO of Offers.com.
“Online shopping can provide much better value, selection, and convenience than shopping at retail, and online coupons offer extra discounts that can’t be found elsewhere. The team at Offers.com makes it easy to save money and time while shopping at any time of the year, because we manually screen thousands of the best available offers and deals on a daily basis to ensure that they work.”
Offers.com provides consumers with online coupons, coupon codes, offers, and deals from thousands of online stores. Offers.com also organizes deals and provides guidance around specific holidays and trends such as Halloween, Black Friday 2011 Deals, and Cyber Monday 2011 Deals.
Additional demographic findings of the holiday spending poll include:
- While just 16 percent of adults with a household income of $75,000 or more indicated that they were not at all likely to seek out online coupons or coupon codes, almost three times as many (44 percent) of those with a household income of$25,000 gave the same answer.
- 73 percent of respondents aged 18-34 would prefer to shop in retail stores if the merchandise and deals were the same, but if the deals were better online, 50 percent would shop online instead.
- Similar to other age groups, 51 percent of respondents aged 18-34 have used newspaper or magazine coupons in the last 30 days.
Tags: Black Friaday, coupons, cyber Monday, deals, holiday shopping 2011, Offers.com, online shopping research, survey
Posted in infographic, Internet/New Media, Marketing, Studies, surveys, reports | 1 Comment »
Tuesday, November 30th, 2010
 RESEARCH TRIANGLE PARK, NC – Online store sales grew by a healthy 36 percent among ChannelAdvisor customers, the software and services provider helping retailers sell across e-commerce channels, says.
ChannelAdvisor retailers wrapped up the very active “Cyber 5,” the five days from Thanksgiving to Cyber Monday, with impressive 26 percent same-store sales growth.
“Due to the amount of shopping on Thanksgiving and Black Friday, we initially theorized that the online shopping season was beginning earlier than its traditional Cyber Monday kickoff,” said ChannelAdvisor CEO Scot Wingo. “Upon seeing the full scope of the Cyber 5, however, the distribution of sales across the days is the same as previous years. Cyber Monday is still the strongest day by far, but growth was robust and steady across all five days.”
Cyber Monday Highlights:
- ChannelAdvisor’s customers earned $28.7 million in gross merchandise value (GMV) on Cyber Monday, a ChannelAdvisor record
- ChannelAdvisor processed more than 500,000 transactions on Cyber Monday, which amounts to approximately six transactions per second
Total Marketplaces same-store sales growth was 36.9 percent.
o Amazon same-store sales continued to surge at 98.1 percent growth
o eBay same-store sales grew by 14.6 percent
Tags: ChannelAdvisor, cyber Monday, e-commerce, Scot Wingo
Posted in Carolinas, Internet/New Media, North Carolina | Comments Off
|
|
|
