Posts Tagged ‘comScore’
Friday, February 10th, 2012
 Facebook-led social media are redefining communication, Bing is gaining ground in search, brand dollars are shifting to online, the video boom, and rise of the smartphone and tablet markets are among the trends examined in digital measurement firm comScore’s new 2012 U.S. Digital Future in Focus report.
“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development.
“In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.”
Key insights from the 2012 U.S. Digital Future in Focus include:
Facebook-Led Social Media Market is Redefining Communication in the Digital and Physical Worlds
- Social Networking accounted for 16.6 percent of all online minutes at the end of 2011 and is on track to surpass Portals as the most engaging online activity in 2012. Facebook continues to lead as the driving force behind this shift in consumer behavior, accounting for the largest share of online minutes across the entire web in 2011.
Bing Gains Ground in Search
 Although Google maintains a strong lead in the U.S. search market, one of the most notable stories in search in 2011 was Bing’s positive growth trajectory. Bing closed out the year by surpassing Yahoo! for the #2 position among core search engines for the first time in its history, bolstered in part by its social search partnership with Facebook implemented in early 2011.
Online Video Boom Signals Sea Change in Video Ecosystem
 Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content. More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43-percent increase versus year ago.
Digital Advertising Enters Era of Increased Accountability as Brand Dollars Continue to Shift Online
- A staggering 4.8 trillion display ad impressions were delivered across the U.S. web in 2011 as brand advertisers continued to shift dollars to the digital medium. This shift in ad dollars has magnified the need for greater transparency and accountability in ad delivery across the digital advertising ecosystem.
Smartphone and Tablets Fuel the Rise of the Digital Omnivore
 The rise of smartphones and tablets has drastically altered consumers’ digital media consumption. In 2011, the majority of all mobile phone owners consumed mobile media on their device, marking an important milestone in the evolution of mobile from primarily a communication device to also a content consumption tool. At the end of the year, more than 8 percent of all digital traffic was consumed beyond the ‘classic web’ via devices such as smartphones and tablets.
E-Commerce is Back and Better Than Ever
- Despite the backdrop of continued economic uncertainty, 2011 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in double-digits to significantly outpace growth at brick-and-mortar retail. Total U.S. retail and travel-related e-commerce reached $256 billion in 2011, up 12 percent from 2010.
To download a complimentary copy of 2012 U.S. Digital Future in Focus report, please visit:http://www.comscore.com/2012USDigitalFutureinFocus
Tags: 2012 U.S. Digital Future in Focus, Bing gaings, comScore, e-commerce, facebook, online video, smartphones, tablets
Posted in Hardware, Internet/New Media, IT, Mobile, Studies, surveys, reports, video | No Comments »
Tuesday, February 7th, 2012
 Online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago, according to digital measurement firm comScore. This growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates.
For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2010.
Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Quarter |
E-Commerce Spending ($ Millions) |
Y/Y Percent Change |
| Q1 2007 |
$27,970 |
17% |
| Q2 2007 |
$27,176 |
23% |
| Q3 2007 |
$28,441 |
23% |
| Q4 2007 |
$39,132 |
19% |
| Q1 2008 |
$31,178 |
11% |
| Q2 2008 |
$30,581 |
13% |
| Q3 2008 |
$30,274 |
6% |
| Q4 2008 |
$38,071 |
-3% |
| Q1 2009 |
$31,031 |
0% |
| Q2 2009 |
$30,169 |
-1% |
| Q3 2009 |
$29,552 |
-2% |
| Q4 2009 |
$39,045 |
3% |
| Q1 2010 |
$33,984 |
10% |
| Q2 2010 |
$32,942 |
9% |
| Q3 2010 |
$32,133 |
9% |
| Q4 2010 |
$43,432 |
11% |
| Q1 2011 |
$38,002 |
12% |
| Q2 2011 |
$37,501 |
14% |
| Q3 2011 |
$36,308 |
13% |
| Q4 2011 |
$49,698 |
14% |
“The fourth quarter of 2011 capped off what was yet another strong year for online retail, one in which every quarter achieved double-digit increases versus the prior year,” said comScore chairman Gian Fulgoni. “In the face of continuing uncertainty regarding the U.S. economy, consumers increasingly went online for their shopping needs. Price and convenience continue to be the critical value drivers for e-commerce, and unless those conditions change we can expect to see more channel-shifting to online in 2012 and perhaps even an acceleration in the current growth trend.”
Other highlights from Q4 2011 include:
- The top-performing online product categories were: Digital Content & Subscriptions, Jewelry & Watches, Consumer Electronics, Toys & Hobbies, and Computer Software. Each category grew at least 18 percent vs. year ago.
- Ten individual days in Q4 surpassed $1 billion in online spending, led by Cyber Monday (Nov. 28) at $1.251 billion. Monday, Dec. 5 ranked second at $1.178 billion, followed by Green Monday (Dec. 12) at $1.133 billion.
- 52 percent of e-commerce transactions included free shipping, representing an all-time high. The previous high was Q4 2010 at 49 percent.
- Smartphones and tablets played a growing role in online shopping, with consumers increasingly using smartphones to check prices and product features while physically in a retail store.
Tags: comScore, double digit growth in online retail, online retail spending Q4 2011
Posted in Internet/New Media, Marketing, Money | No Comments »
Monday, January 30th, 2012
 A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA found that visitors to brand websites for consumer packaged goods are valuable and frequent buyers of the brand in retail stores, completing 41 percent more transactions than non-visitors.
The study, aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site.
The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
Sites need to be highly engaging
“CPG marketers currently invest millions of dollars in their brand websites, and the results of this study confirm the importance of this investment. Brand websites can attract and influence the behavior of the most valuable segments of any brand’s franchise,” said comScore vice president Mike Zeman.
“But it’s clear that the content and utilities on these sites need to be highly engaging if they are to attract a meaningful numbers of visitors. Marketers who do this successfully stand to gain an attractive return by growing their brands’ sales in retail stores.”
Brand Website Visitors are Heavier Buyers of the Brand and Category at Retail
The study found that visitors to CPG brand websites are valuable and frequent buyers of the brand in retail stores, completing 41 percent more transactions than non-visitors. As a result, brand websites are able to attract heavier-than-average brand buyers, who spend 37 percent more on the brand in retail stores than non-visitors. Website visitors are also heavier buyers within a brand’s product category, spending 53 percent more category dollars than non-visitors.
| In-Store Performance Metric |
Percent Difference |
| Monthly Brand Dollars |
37% |
| Monthly Category Dollars |
53% |
| No. of Brand Buying Occasions
In Six Month Period |
41% |
John LaRocca, Vice President, Strategic Partnerships at dunnhumbyUSA, noted: “The Accenture / comScore / dunnhumbyUSA research highlights the significant yet underutilized potential of brand websites and digital communications as key drivers for building customer loyalty and preference for CPG brands. Since website visitors have higher affinity to the brand and the overall product category, there is an opportunity for brand marketers to drive loyalty through personalizing the website experience, catering to the preferences of their best customers.”
Compelling Features of Successful Brand Websites
The length of time that visitors spend on a brand’s website was found to be a key determinant of their likelihood to buy the brand in retail stores. The study identified three important characteristics of brand websites that are associated with a higher likelihood that visitors will buy the brand in retail stores:
- B rand value messaging that provides a persuasive reason for a website visitor to buy the brand
- Fresh content updated on at least a weekly basis, such as “pulse surveys”, user generated reviews, status on weight loss plans, etc.
- Content that engages visitors. This can include promotions, philanthropic appeals, demonstrations, live chat, apps and games.
Jerry Lohse, senior director, Accenture Interactive said, “Marketers who create compelling CPG brand website experiences for consumers are extremely effective in driving incremental and profitable in-store sales.”
To illustrate his point, Lohse said, “Analysis shows that consumers visiting the best of the ten CPG brand websites evaluated in the research study, spent over 200 percent more on the brand than non-visitors. Moreover, the research shows that the price paid per unit of the brand at the best of the ten CPG brand websites in the study was two percent more than for non-visitors in brand.”
Tags: Accenture, comScore, consumer behavior, CPG sales influenced by brand websites, dunnhumbyUSA, engaging website content
Posted in Internet/New Media, IT, Marketing, Studies, surveys, reports | No Comments »
Tuesday, January 24th, 2012
 The 79 million Millennials in the U.S. have an estimated purchasing power of $170 billion dollars per year, making them a highly attractive segment for brands to target, according to comScore vice president Bert Miklosi.
ComScore just released its new report, Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000.
For another point of view on Millennials see: What do Millennials Want?
The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment.
“Their comfort-level with the Internet and technology in general makes the digital medium an ideal platform for reaching these individuals. But as is typical with younger people when compared their older counterparts, Millennials are generally more difficult to persuade via advertising, amplifying the importance of creative and messaging optimization in driving worthwhile returns from an investment in advertising to this segment. ”
Key findings highlighted in the report include:
- The defining characteristics of Millennials include their comfort-level with new technologies and cultural diversity, as well as being accustomed to on-demand access to entertainment, continual stimulation and extreme multitasking.
- Ad breakthrough via television advertising for Millennials was substantially lower than for older generations. However, Millennials demonstrated a higher propensity than other generations to retain a lasting impression of a television advertisement.
- Millennials tend to be less interested and more difficult to connect with, capture attention, impress, convince and entertain. Millennials also appear to be more price-sensitive, perhaps due to lower disposable incomes.
- Digital advertising performs better in relative terms among Millennials than does television advertising.
- Across generations including Millennials, the presence of key creative elements in advertising, coined by comScore as theValidated Drivers, were shown to relate strongly to successful advertising.
- Millennials are highly engaged with the content that they choose to view, within both television and digital environments. Engagement has been shown to amplify the effectiveness of advertising, so when targeting Millennials, it is important to utilize engaging content to help boost returns from investments in advertising.
Tags: comScore, Next Generation Strategies for Marketing to Millennials, What Millennials want
Posted in Internet/New Media, Marketing, smartphones, social media, Studies, surveys, reports | Comments Off
Tuesday, January 17th, 2012
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 157.2 million unique viewers, while VEVO ranked second with 53.7 million, according to digital measurement firm comScore.
Yahoo! Sites ranked third with 53.3 million viewers, followed by Viacom Digital with 45.8 million and Facebook.com with 42 million.
More than 43 billion videos views occurred during the month, with Google Sites generating the highest number at 21.9 billion. The average viewer watched 23.2 hours of online video content, with Google Sites (7.9 hours) and Hulu (3 hours) demonstrating the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
December 2011
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix |
| Property |
Total Unique Viewers (000) |
Videos (000)* |
Minutes per Viewer |
| Total Internet : Total Audience |
181,669 |
43,472,412 |
1,389.8 |
| Google Sites |
157,188 |
21,897,734 |
471.9 |
| VEVO |
53,674 |
801,334 |
68.0 |
| Yahoo! Sites |
53,328 |
630,605 |
61.0 |
| Viacom Digital |
45,764 |
506,140 |
57.5 |
| Facebook.com |
42,024 |
238,671 |
23.9 |
| Microsoft Sites |
41,133 |
587,842 |
44.8 |
| AOL, Inc. |
40,375 |
451,496 |
55.1 |
| Hulu |
31,242 |
776,999 |
181.2 |
| Amazon Sites |
27,818 |
95,444 |
17.4 |
| Turner Digital |
26,692 |
211,662 |
27.3 |
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 7.1 billion video ads in December, with Hulu generating the highest number of video ad impressions at nearly 1.5 billion, followed by Adap.tv in second with 1.1 billion. Tremor Video ranked third with 942 million, followed by BrightRoll Video Network with 872 million and Specific Media with 496 million.
Time spent watching video ads totaled more than 3 billion minutes during the month, with Adap.tv delivering the highest duration of video ads at 636 million minutes. Video ads reached 51 percent of the total U.S. population an average of 46 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46.
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
December 2011
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix |
| Property |
Video Ads (000) |
Total Ad Minutes (MM) |
Frequency (Ads per Viewer) |
% Reach Total U.S. Population |
| Total Internet : Total Audience |
7,115,272 |
3,009 |
45.6 |
51.4 |
| Hulu |
1,493,649 |
621 |
46.1 |
10.7 |
| Adapt.tv† |
1,116,051 |
636 |
13.8 |
26.7 |
| Tremor Video** |
941,875 |
525 |
16.8 |
18.5 |
| BrightRoll Video Network** |
872,188 |
536 |
7.9 |
36.4 |
| Specific Media** |
495,869 |
235 |
6.1 |
27.0 |
| Videology** |
455,733 |
256 |
8.1 |
18.6 |
| AOL, Inc. |
330,446 |
212 |
7.6 |
14.3 |
| Undertone** |
311,226 |
150 |
10.3 |
9.9 |
| Auditude, Inc.** |
309,981 |
136 |
8.7 |
11.7 |
| Microsoft Sites |
297,531 |
119 |
10.4 |
9.4 |
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange
Top 10 YouTube Partner Channels by Unique Viewers
The December 2011 YouTube partner data revealed that video music channels VEVO (53.5 million viewers) and Warner Music (31.7 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 22.7 million viewers, followed by Maker Studios with 10.4 million, FullScreen with 9.7 million and Big Frame with 8.3 million.
Among the top 10 YouTube partners, VEVO demonstrated the highest engagement (67 minutes per viewer) and highest number of videos viewed (782 million), while Machinima exhibited the second highest engagement (64 minutes per viewer) and number of videos viewed (340 million).
Top YouTube Partner Channels* Ranked by Unique Video Viewers
December 2011
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix |
| Property |
Total Unique Viewers (000) |
Videos (000) |
Minutes per Viewer |
| VEVO @ YouTube |
53,464 |
782,292 |
66.9 |
| Warner Music @ Youtube |
31,665 |
206,538 |
29.2 |
| Machinima @ YouTube |
22,737 |
340,057 |
63.9 |
| Maker Studios @ YouTube |
10,404 |
81,115 |
29.7 |
| FullScreen @ YouTube |
9,698 |
41,523 |
18.1 |
| Big Frame @ YouTube |
8,336 |
43,418 |
19.3 |
| Collective @ YouTube |
7,328 |
59,485 |
24.6 |
| Demand Media @ YouTube |
7,299 |
19,646 |
9.3 |
| IGN @ YouTube |
6,967 |
28,035 |
17.5 |
| Bigpoint @ YouTube |
5,772 |
29,015 |
19.8 |
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
Other notable findings from December 2011 include:
- 85.3 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.8 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 14.1 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.
Tags: comScore, online video viewing, Vevo, Yahoo, YouTube
Posted in Facebook, Georgia, Internet/New Media, Studies, surveys, reports, video | Comments Off
Wednesday, December 21st, 2011
Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and analytics around what consumers watch and buy, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the companies have settled their patent disputes.
“We are pleased to put this matter behind us and to bolster our patent portfolio, enabling the application of this intellectual property to many areas involving the Web, such as ad visibility and Web engagement measurements”
 As part of this settlement both companies will enter into a cross-licensing agreement. Subject to retained rights by Nielsen, comScore will acquire ownership of the four Nielsen families of patents asserted in litigation, a portfolio with many U.S. and international patents.
ComScore also grants Nielsen worldwide licenses for the families of the four patents comScore asserted in litigation. Both parties agree not to bring any patent action against the other for the next three years.
In addition, Nielsen has acquired approximately $19 million in comScore restricted common stock with neutral voting requirements, which Nielsen has agreed to hold for a period of one year minimum.
“We are pleased with this resolution,” said Steve Hasker, President, Media Products and Advertiser Solutions, Nielsen. “This agreement is supportive of and complements the substantial investments Nielsen has made in its intellectual property over the years. It also creates an incentive for our companies to explore potential forms of collaboration to better serve our clients.”
“We are pleased to put this matter behind us and to bolster our patent portfolio, enabling the application of this intellectual property to many areas involving the Web, such as ad visibility and Web engagement measurements,” said Dr. Magid Abraham, president & CEO, comScore.
“We believe that the agreements we have reached signal a new phase of cooperation for our companies and enable us to better deliver the innovation and value the industry needs.”
This agreement settles both patent suits filed by the parties in the U.S. District Court for the Eastern District of Virginia.
Tags: comScore, cross-licensing agreement between Neilsen and comScore, digital measurement firms, Nielsen, Nielsen acquires comScore stock, patent dispute, U.S. District Court for Eastern District of Virginia
Posted in Internet/New Media, IT, Legal | Comments Off
Monday, December 19th, 2011
Total e-commerce spending so far this holiday season has topped $30.9 billion, according to digital measurement service comScore. The most recent work week (Dec. 12-16) saw four individual days surpass $1 billion in spending, led by Green Monday (Monday, December 12) with $1.13 billion and Free Shipping Day (Friday, December 16) with $1.07 billion.
With the heaviest portion of the season behind us, Cyber Monday appears likely to rank as the heaviest online spending day of the year for the second consecutive season.
| 2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
|
Millions ($) |
| 2010 |
2011 |
Percent
Change |
| November 1 – December 16 |
$26,914 |
$30,937 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Thanksgiving Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
| Green Monday (Dec. 12) |
$954 |
$1,133 |
19% |
| Free Shipping Day (Dec. 16) |
$942 |
$1,072 |
14% |
| Week Ending Dec. 16 |
$5,508 |
$6,315 |
15% |
*Corresponding days based on corresponding shopping days (November 2 thru December 17, 2010)
“More than $1 billion in spending on Free Shipping Day put the exclamation point on what will almost certainly be the heaviest week of the online holiday shopping season,” said comScore chairman Gian Fulgoni. “Four individual days surpassed $1 billion in spending this week, with Green Monday leading the way at $1.13 billion.
While next week may see another strong day or two at the beginning of the week, it’s clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas, leaving Cyber Monday as the top ranked shopping day for the second year in a row.”
Have Holiday Promotions Been Frontloaded this Year?
Further analysis of retail e-commerce spending trends suggests that holiday deals, such as discounts and free shipping, may have been frontloaded during the earlier portion of the season.
“We analyzed the year-over-year growth rates for the Mondays and Fridays, which represent the majority of the key promotional days for the season, between Thanksgiving and Free Shipping Day. The results showed significantly higher growth rates during the days nearer to Thanksgiving, with growth rates in the mid-20s, and more modest growth rates in the teens in the middle part of December.
Analysis of 2011 Friday and Monday Spending Patterns between
Thanksgiving and Free Shipping Day
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Friday |
Spending
(Millions) |
Y/Y %
Chg |
Monday |
Spending
(Millions) |
Y/Y %
Chg |
| Nov. 25 |
$815 |
26% |
Nov. 28 |
$1,251 |
27% |
| Dec. 2 |
$788 |
27% |
Dec. 5 |
$1,178 |
25% |
| Dec. 9 |
$917 |
15% |
Dec. 12 |
$1,132 |
19% |
| Dec. 16 |
$1,072 |
14% |
|
|
|
Free Shipping Rates Rebound during Final Online Sales Push
comScore’s analysis of e-commerce transactions including free shipping indicated that following a decline in the second week of December, free shipping rebounded during this most recent week, which concluded with Free Shipping Day. Each week of the online holiday season-to-date has seen free shipping occur on at least half of all transactions. For the five-day week ending with Free Shipping Day, the percentage of transactions with free shipping reached 56 percent, nearly 4 percentage points higher than the corresponding time period last year.
| Weekly Holiday Free Shipping Analysis
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Week Ending |
Percent of Transactions with Free Shipping |
| 2010* |
2011 |
Point Change |
| 11/6/2011 |
41.8% |
52.2% |
+10.4 |
| 11/13/2011 |
44.7% |
51.2% |
+6.5 |
| 11/20/2011 |
50.2% |
56.0% |
+5.8 |
| 11/27/2011 |
55.0% |
64.4% |
+9.4 |
| 12/4/2011 |
51.7% |
59.4% |
+7.7 |
| 12/11/2011 |
51.7% |
53.0% |
+1.3 |
| 12/18/2011** |
52.2% |
56.0% |
+3.8 |
*Weeks based on corresponding shopping days for 2010
**2011 data based on five-day week (Dec. 12-16)
“Free shipping is undoubtedly one of the most important incentives for consumers and has become a key driver of online buying activity over the past few years,” added Fulgoni.
“This season has seen a continuation of the trend where an increasing percentage of transactions involve free shipping, as more consumers demand it and more retailers provide it. During the week of Thanksgiving and Cyber Week we saw at least 3 in 5 transactions use free shipping, significantly higher rates than we’ve ever previously observed.”
Tags: Black Friday, comScore, cyber Monday, e-commerce holiday spending, Free shipping day, online holiday shopping 2011
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
Thursday, December 15th, 2011
 The rapid and continuing growth of online video viewing is matched only by the way mobile devices have become so pervasive. Nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011.
Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month, according to digital media measurement firm comScore.
“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video.
Google Sites, Youku and VEVO Lead Global Online Video Rankings
In October 2011, 201.4 billion videos were viewed online from a home or work location, with the global viewing audience reaching 1.2 billion unique viewers age 15 and older.
Google Sites led as the top global video property with nearly 88.3 billion videos viewed on the property during the month, accounting for 43.8 percent of all videos viewed globally. YouTube.com was the key driver of video viewing on Google Sites, accounting for more than 99 percent of videos viewed on the property.
China-based Youku, Inc. was the second largest video property globally with 4.6 billion videos viewed in October (2.3 percent global share), followed by VEVO which accounted for nearly 3.7 billion videos (1.8 percent share). Nearly 2.6 billion videos were watched on Facebook.com during the month (1.3 percent share), followed by Japan-based Dwango Co., Ltd. with 2.5 billion videos viewed (1.2 percent share).
Top 5 Global Video Properties by Total Videos* Viewed (000)
October 2011
Total Worldwide – Visitors Age 15+ Home/Work Location**
Source: comScore Video Metrix |
| |
Videos
(000) |
Share of
Videos |
| Total Internet : Total Audience |
201,420,689 |
100.0% |
| Google Sites |
88,278,970 |
43.8% |
| Youku Inc. |
4,644,727 |
2.3% |
| VEVO |
3,697,229 |
1.8% |
| Facebook.com |
2,590,812 |
1.3% |
| Dwango Co., Ltd. |
2,458,180 |
1.2% |
*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
**Excludes views from public computers such as Internet cafes or access from mobile phones or PDAs
Tags: comScore, online video viewership October 2012, the rise of online video
Posted in Internet/New Media, Studies, surveys, reports, video | Comments Off
Wednesday, December 14th, 2011
For the holiday season-to-date through December 12, $26.8 billion has been spent online, marking a 15-percent increase versus the corresponding days last year, according to digital measurement firm comScore.
The most recent week (week ending Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15-percent growth rate.
Monday, December 12, known as “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $1.13 billion in spending, representing a 19-percent increase versus last year, and ranking as the third heaviest spending day of the season after Cyber Monday ($1.25 billion) and Monday, December 5 ($1.17 billion).
2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Millions ($) |
| 2010 |
2011 |
Percent Change |
| November 1 – December 12 |
$23,269 |
$26,820 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Thanksgiving Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
| Week Ending Dec. 11 |
$5,308 |
$6,113 |
15% |
| Green Monday (Dec. 12) |
$954 |
$1,133 |
19% |
*Corresponding days based on corresponding shopping days (November 2 thru December 13, 2010)
“Green Monday was another exceptional day for the online holiday shopping season, posting more than $1.1 billion in sales with a growth rate of 19 percent versus last year,” said comScore chairman Gian Fulgoni. “Green Monday also kicks off what should be the heaviest week of the year for online shopping, where we could see several billion dollar spending days, punctuated by Free Shipping Day on Friday, December 16. It is interesting to note that for the past three years, Cyber Monday sales have exceeded those on Green Monday, demonstrating the degree to which retailer promotions and consumer awareness have grown the popularity of the Monday after Thanksgiving Day as the day to be buying online. That online holiday spending growth has remained well into the double digits throughout all the key days of the season also underscores the clear strength of the e-commerce channel.”
Top Growing Online Retail Categories for Season-to-Date
For the holiday season-to-date (through Green Monday), Digital Content & Subscriptions ranks as the fastest growing online retail category with a growth rate more than double that of the online sector as a whole. Jewelry & Watches, a luxury goods category, has seen a strong resurgence as the second fastest growing category this season. Consumer Electronics, led by tablets and flat panel TVs, ranks third, followed by Video Games and Computer Software. Each of the top 10 gaining categories is growing at least the rate of total retail e-commerce growth.
Top Growing Online Retail Categories vs. Corresponding Days in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Rank |
Retail Category |
| 1 |
Digital Content & Subscriptions |
| 2 |
Jewelry & Watches |
| 3 |
Consumer Electronics |
| 4 |
Video Games |
| 5 |
Computer Software (excl. PC Games) |
| 6 |
Toys |
| 7 |
Sport & Fitness |
| 8 |
Computer Hardware |
| 9 |
Apparel & Accessories |
| 10 |
Event Tickets |
Weekly Online Holiday Retail Sales
Tags: comScore, Green Monday 2011, holiday spending online
Posted in Internet/New Media, Marketing | Comments Off
Monday, December 12th, 2011
The Grinch isn’t stealing this holiday season which is turning out to be a record-setting year for online retailers. Shoppers spent another $5.9 billion last week, according to digital measurement service, comScore. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.
The most recent week (week ending Dec. 9) reached $5.9 billion in spending, an increase of 15 percent versus the corresponding week last year, with 3 days surpassing $1 billion. For the holiday season-to-date, six individual days have surpassed the billion dollar threshold, led by Cyber Monday at $1.25 billion.
2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Millions ($) |
| 2010 |
2011 |
Percent Change |
| November 1 – December 9 |
$21,405 |
$24,622 |
15% |
| Thanksgiving Day (Nov. 24) |
$407 |
$479 |
18% |
| Black Friday (Nov. 25) |
$648 |
$816 |
26% |
| Thanksgiving Weekend (Nov. 26-27) |
$886 |
$1,031 |
16% |
| Cyber Monday (Nov. 28) |
$1,028 |
$1,251 |
22% |
| Week Ending Dec. 9 |
$5,149 |
$5,925 |
15% |
*Corresponding days based on corresponding shopping days (November 2 thru December 10, 2010)
“The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15 percent and three individual spending days eclipse the $1 billion threshold,” said comScore chairman Gian Fulgoni.
“These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.”
“Green Monday” Leads the Way for Online Holiday Shopping
The term “Green Monday” was coined by eBay in 2007 to describe the Monday occurring around the second week of December, which has tended to be the heaviest (or among the heaviest) online spending days of the year.
Over the past six holiday shopping seasons, “Green Monday” has consistently ranked among the top spending days of the season, ending the year as the top-ranked spending day twice (2005 and 2007) and the second-ranked spending day three times (2006, 2008 and 2010).
“Green Monday” U.S. Online Spending: 2005-2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
| Year |
Date |
Spending |
Rank for Season |
| 2005 |
Monday, December 12 |
$556 |
1 |
| 2006 |
Monday, December 11 |
$661 |
2 |
| 2007 |
Monday, December 10 |
$881 |
1 |
| 2008 |
Monday, December 15 |
$859 |
2 |
| 2009 |
Monday, December 14 |
$854 |
5 |
| 2010 |
Monday, December 13 |
$954 |
2 |
“We know that Green Monday will rank among the top online spending days of the season, but it’s hold on the #1 position may be slipping somewhat over time,” added Mr. Fulgoni.
“One possible reason is that as Free Shipping Day (Friday, December 16 this year) gains in importance each year, online spending during the heaviest week of the season is being more evenly distributed throughout the week, whereas in the past there was a much higher concentration of spending during the early part of the week.”
Top Ten Heaviest Online Spending Days on Record
Since comScore began tracking e-commerce spending in 2001, seven individual shopping days have surpassed $1 billion in spending. To date, Cyber Monday 2011 (Nov. 28) ranks as the heaviest online spending day in history at $1.25 billion. Leading off this most recent week of the holiday season, Monday, December 5, 2011 now ranks as the second heaviest spending day in history at $1.18 billion, followed by Tuesday, November 29, 2011 at $1.12 billion and Tuesday, December 6, 2011 at $1.11 billion. Cyber Monday 2010 (Monday, November 29, 2010) rounds out the top five at $1.03 billion. The only day from 2009 to make the list is Tuesday, December 15, 2009 at $913 million, the heaviest spending day of the 2009 season.
Ten Heaviest U.S. Online Retail Spending Days on Record (thru Dec. 9, 2011)
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc. |
|
Date |
Spending in Millions ($) |
| 1 |
Monday, Nov. 28, 2011 (Cyber Monday) |
$1,251 |
| 2 |
Monday, Dec. 5, 2011 |
$1,178 |
| 3 |
Tuesday, Nov. 29, 2011 |
$1,116 |
| 4 |
Tuesday, Dec. 6, 2011 |
$1,107 |
| 5 |
Monday, Nov. 29, 2010 (Cyber Monday) |
$1,028 |
| 6 |
Wednesday, November 30, 2011 |
$1,025 |
| 7 |
Thursday, December 8, 2011 |
$1,024 |
| 8 |
Monday, Dec. 6, 2010 |
$943 |
| 9 |
Friday, Dec. 9, 2011 |
$917 |
| 10 |
Tuesday, Dec. 15, 2009 |
$913 |
Tags: Black Friday, comScore, cyber Monday, Free shipping day, Green Monday, online holiday shopping 2011
Posted in Internet/New Media, Marketing, Studies, surveys, reports | Comments Off
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