Archive for the ‘Telecommunications’ Category
Wednesday, February 22nd, 2012
 The Symantic 2012 State of Mobility Survey revealed a global tipping point in mobility adoption.
The survey highlighted an uptake in mobile applications across organizations with 71 percent of enterprises at least discussing deploying custom mobile applications and one-third currently implementing or have already implemented custom mobile applications.
Take a look at this infographic on the survey results.
Despite this adoption, almost half (48 percent) of survey respondents mentioned that mobility is somewhat to extremely challenging and a further 41 percent of survey respondents identified mobile devices as one of their top three IT risks.
Yet in the face of these challenges, IT is striking a balance between mobile benefits and risks by transforming its approach to mobility to deliver improved business agility, increased productivity and workforce effectiveness.
“We are impressed by the pace of mobile application adoption within organizations,” said CJ Desai, senior vice president, Endpoint and Mobility Group, Symantec.
“This cultural change from refusing mobile devices not long ago, to actively distributing and developing mobile applications, has introduced a new set of challenges and complexities for IT staff. Encouragingly, from a security perspective, a majority of organizations are thinking beyond the simple case of lost or stolen mobile phones.”
Read more detailed blog posts:
The State of Mobility Survey reveals the challenges organizations are grappling with in accommodating the mobility tipping point and also identifies and quantifies mobility-associated risks as perceived by IT decision makers. In this survey, more than 6,000 organizations from 43 countries bring to light the change in the usage of mobile devices and mobile applications.
Mobile Devices Now Critical Business Tools
The significant adoption of mobile applications demonstrates remarkable confidence, by organizations, in the ability for mobility to deliver value. This confidence is further supported by a rare alignment between expectations and reality.
Generally, the gains expected from new technologies far exceed the reality upon implementation. However, for the smartphones and tablets currently in use, 70 percent of those surveyed expected to see increased employee productivity, yet 77 percent actually saw productivity gains after implementing.
Furthermore, 59 percent of respondents are now relying on mobile devices for line-of-business applications, another sign that mobility has graduated to mainstream status.
Mobile Initiatives Significantly Impacting IT Resources
As with the adoption of any new technology, mobility is challenging IT organizations. Almost half (48 percent) of respondents mentioned that mobility is somewhat to extremely challenging, while two thirds noted that reducing the cost and complexity is one of their top business objectives.
In Symantec’s view, this increased pain level indicates the transition from small pilots and tactical implementations — where policies are often bypassed and exceptions are made — to enterprise-wide deployments where policy standards across a larger scale introduce greater complexity.
This also suggests that many implementations are not yet taking sufficient advantage of their existing enterprise systems and processes, which would alleviate much of the pain and cost that comes with larger scale and resource duplication.
Mobility Risks Impacting Organizations
Mobile adoption is not without risks, and IT organizations recognize this challenge. Approximately three out of four organizations indicate maintaining a high level of security is a top business objective for mobility and 41 percent identified mobile devices as one of the top three IT risks, making it the leading risk cited by IT.
Concerns are wide-ranging, from lost and stolen devices, data leakage, unauthorized access to corporate resources and the spread of malware infections from mobile devices to the company network.
With mobile devices now delivering critical business processes and data, the cost of security incidents can be significant. The average annual cost of mobile incidents for enterprises, including data loss, damage to the brand, productivity loss, and loss of customer trust was USD$429,000 for enterprise. The average annual cost of mobile incidents for small businesses was USD$126,000.
Recommendations
Organizations that choose to embrace mobility, without compromising on security, are most likely to improve business processes and achieve productivity gains. To this end, organizations should consider developing a mobile strategy that defines the organization’s mobile culture and aligns with their security risk tolerance.
Some key recommendations include:
- Enable broadly: Mobility offers tremendous opportunities for organizations of all sizes. Explore how you can take advantage of mobility and develop a phased approach to build an ecosystem that supports your plan. To get the most from mobile advances, plan for line-of-business mobile applications that have mainstream use. Employees will use mobile devices for business one way or another — make it on your terms.
- Think strategically: Build a realistic assessment of the ultimate scale of your mobile business plan and its impact on your infrastructure. Think beyond email. Explore all of the mobile opportunities that can be introduced and understand the risks and threats that need to be mitigated. As you plan, take a cross-functional approach to securing sensitive data no matter where it might end up.
- Manage efficiently: Mobile devices are legitimate endpoints that require the same attention given to traditional PCs. Many of the processes, policies, education and technologies that are leveraged for desktops and laptops are also applicable to mobile platforms. So the management of mobile devices should be integrated into the overall IT management framework and administered in the same way — ideally using compatible solutions and unified policies. This creates operational efficiencies and lowers the total cost of ownership.
- Enforce Appropriately: As more employees connect their personal devices to the corporate network, organizations need to modify their acceptable usage policies to accommodate both corporate-owned and personally-owned devices. Management and security levers will need to differ based on ownership of the device and the associated controls that the organization requires. Employees will continue to add devices to the corporate network to make their jobs more efficient and enjoyable so organizations must plan for this legally, operationally and culturally.
- Secure comprehensively: Look beyond basic password, wipe and application blocking policies. Focus on the information and where it is viewed, transmitted and stored. Integrating with existing data loss prevention, encryption and authentication policies will ensure consistent corporate and regulatory compliance.
Resources
Tags: mobile app benefits, mobile app risks, mobile apps in the enterprise, Symantec, tips on adopting mobile apps
Posted in Internet/New Media, IT, Mobile, Security, smartphones, Studies, surveys, reports, Telecommunications | No Comments »
Tuesday, February 21st, 2012
 Boston Research Group, a leading provider of research services, found that 78 percent of IT security professionals believe that network access control (NAC) is an essential function to protect enterprises from mobile device risks and that enterprises want unified policy controls to manage security risks for both mobile devices and PCs.
The research, which focused on mobile device management and mobile security, was completed in January 2012 and sponsored by ForeScout Technologies Inc., a leading provider of automated security control solutions for Fortune 1000 enterprises and government organizations.
The mobile security study surveyed 365 North American IT security professionals in companies having 1,000 employees or more. The findings present greater insight into how IT security professionals are influencing mobile device management (MDM) purchases and their perceptions of mobile security risks.
Of those surveyed:
- 88% would either be the “purchaser” or the “purchase recommender” for an MDM tool. This suggests that the same people who make network and information security decisions will also be making MDM decisions.
- 68% are concerned about mobile security risks associated with mobile devices accessing corporate resources. The majority of concerns center on: data loss (26%), malware (23%), unauthorized users and devices (14%), and intrusions (13%).
- 78% believe that network access control is an essential feature for mobile security. While inventory management, software management and security management were deemed as important and essential, the means to enforce security policies based on identity, device, configuration, security posture and network activity are also considered crucial features for mobile security, capabilities available from NAC tools that are incomplete in MDM tools.
- 96% want unified security policy management for both mobile devices and PCs, reinforcing the need for a layered approach for managed and unmanaged handhelds and PCs in the enterprise.
“IT professionals see many of the same security risks in mobile devices such as smartphones that have long been a concern for laptops and notebook computers. Device mobility, wireless access, personal applications and the high risk of lost or stolen handhelds creates a need for added defenses against data loss, unauthorized access and malware,” said Paul McClanahan, research analyst and partner at the Boston Research Group.
“The study also showed that IT security teams are well involved in MDM purchase and implementation decisions.”
Security teams want the same endpoint intelligence, security assessment and enforcement options for mobile devices as they have for PCs, and they want it all managed from one operating console. ForeScout today introduced ForeScout Mobile to meet these requirements by delivering the industry’s first unified approach for NAC, BYOD and MDM. .
Tags: Boston Research Group, ForeScout Technologies, mobile device management, mobile security, network access controls
Posted in IT, Mobile, Security, smartphones, Studies, surveys, reports, Telecommunications | No Comments »
Monday, February 20th, 2012
 The Federal Trade Commission today issued a staff report showing that neither app stores nor app developers provide the information parents need to determine what data is being collected from their children, how it is being shared, or who will have access to it.
“At the FTC, one of our highest priorities is protecting children’s privacy, and parents deserve the tools to help them do that,” said FTC Chairman Jon Leibowitz.
Kids app ecosystem needs a wake-up call
“Companies that operate in the mobile marketplace provide great benefits, but they must step up to the plate and provide easily accessible, basic information, so that parents can make informed decisions about the apps their kids use. Right now, it is almost impossible to figure out which apps collect data and what they do with it. The kids app ecosystem needs to wake up, and we want to work collaboratively with industry to help ensure parents have the information they need.”
According to the FTC report, Mobile Apps for Kids: Current Privacy Disclosures are Disappointing, in 2008, smartphone users could choose from about 600 available apps. Today there are more than 500,000 apps in the Apple App Store and 380,000 in the Android Market. “Consumers have downloaded these apps more than 28 billion times, and young children and teens are increasingly embracing smartphone technology for entertainment and educational purposes.”
The report says the survey focused on the largest stores, the Apple App Store and the Android Market, and evaluated the types of apps offered to children, the disclosures provided to users, interactive features such as connectivity with social media, and the ratings and parental controls offered for such apps.
Lack of information available
The report notes that mobile apps can capture a broad range of user information from a mobile device automatically, including the user’s precise geolocation, phone number, list of contacts, call logs, unique identifiers, and other information stored on the device.
At the same time, “the report highlights the lack of information available to parents prior to downloading mobile apps for their children, and calls on industry to provide greater transparency about their data practices.”
While there was a diverse pool of kids apps created by hundreds of different developers, there was almost no information about the data collection and sharing on the Apple App store promotion pages and little information beyond general permission statements on the Android Market promotion pages.
“In most instances, staff was unable to determine from the information on the app store page or the developer’s landing page whether an app collected any data, let alone the type of data collected, the purpose for such collection, and who … obtained access to such data.”
The report recommends:
- All members of the “kids app ecosystem” – the stores, developers and third parties providing services – should play an active role in providing key information to parents.
- App developers should provide data practices information in simple and short disclosures. They also should disclose whether the app connects with social media, and whether it contains ads. Third parties that collect data also should disclose their privacy practices.
- App stores also should take responsibility for ensuring that parents have basic information. “As gatekeepers of the app marketplace, the app stores should do more.” The report notes that the stores provide architecture for sharing pricing and category data, and should be able to provide a way for developers to provide information about their data collection and sharing practices.
The report notes that more should be done to identify the best way to convey data practices in plain language and in easily accessible ways on the small screens of mobile devices. The agency will host a public workshop in 2012, in connection with its efforts to update the FTC’s “Dot Com Disclosure” guide, about how to provide effective online disclosures. “One of the topics that will be addressed is mobile privacy disclosures, including how they can be short, effective, and accessible to consumers on small screens.”
The FTC enforces the Children’s Online Privacy Protection Rule. The Rule requires operators of online services, including interactive mobile apps, to provide notice and get parental consent prior to collecting information from children under 13. The report says in the next 6 months, FTC staff will conduct an additional review to determine whether some mobile apps were violating COPPA.
Tags: apps for children, FCC, mobile
Posted in Internet/New Media, IT, Mobile, smartphones, Studies, surveys, reports, Telecommunications | No Comments »
Friday, February 17th, 2012
 By Allan Maurer
Telecom, cable and communications operators estimate they lose 3 to 12 percent of revenue because of bad processes. Incorrect billing and fraud cause most of the losses and that’s where Cvidya comes in.
Cvidya sells “revenue intelligence” software that reclaims that lost money. Since its acquisition of Ectel in January 2010, Cvidya has seen its revenues grow 25 percent and saw significant growth in its customer base in 2011. It now has 150 customers in the Communications, Media, and Entertainment (CME) space, where Gartner says it is the number one player.
In 2011, the company 2011, cVidya launched ProactiV, the first solution that incorporates risk management methodologies within Revenue Assurance and Fraud Management, which has been deployed at several operators in North America, Europe and APAC.
Raised $32 million
Founded in 2001, the company has raised a total of about $32 million in four venture rounds from backers who include Battery Ventures, Ventures, Hyperion, Stage One and Star Ventures.
Cvidya is one of 60 innovative companies presenting to an audience that includes venture and angel investos representing billions in capital at the Southeast Venture Conference in Tysons Corner, VA, Feb. 29-March 1.
Hezi Zelevski, vice president, corporate development at Cvidya says the 300-employee company is doing about $50 million in revenue and doesn’t need additional money for day to day operations. It does see opportunities to grow even more rapidly than its 20 percent internal rate by making additonal acquisitions.
Growth round sought
“So, we need to do a growth round of between $10 million and $20 million.”
Zelevski describes the company’s business as focused on three areas:
Revenue assurance looks at an operator’s processes – starting with how they put the customer in their system so that he gets the right services for his billing plan.
Fraud management helps nab people trying to take advantage of a network to make money at the operator’s expense. That can be as simple as someone entering the system using a phony ID and making calls they don’t pay for. Or, it can be internal fraud such as selling a list of the company’s top customers to a competitor.
“Fraud is evolving as smartphones and networks evolve,” says Zelevski.
Third, Cvidya provides risk management and data retention services that alert the firm if certain sequences of events occur.
The company also provides analytics that help operators hold onto their customers.
“Look at mobile operators,” he suggests. “Most offer the same services at the same prices. They understand that their biggest asset is not their technology but their customers. So they’re willing to invest money to understand their customers and give them the best value to keep them from moving to other operators in a saturated market.”
All in all, he notes, “We see a big window of opportunity.”
Tags: Cvidya, fraud managment, revenue assurance, revenue intelligence, SEVC, Southeast Venture Conference 2012, telecom services
Posted in Events, Internet/New Media, IT, Mobile, smartphones, Telecommunications | No Comments »
Friday, February 17th, 2012
First identified in 2008, it would appear nomophobia – the fear of being out of mobile phone contact, is sharply increasing in the UK – and likely everywhere, considering the way many people seem to have their mobile phone attached permanently to their hands.
A recent survey of 1,000 people in employment, conducted using OnePoll, discovered two thirds of respondents fear losing or being without their mobile phone. The study, sponsored by SecurEnvoy – which provides tokenless two-factor authentication, reveals that 41% of people interviewed, in an effort to stay connected, have two phones or more.
When asked if they’d be upset if a partner looked at the messages and texts on their phone almost half said that they would.
Digging a little deeper, more women worry about losing their phones than men – 70% of the women surveyed compared to 61% of the men, yet it is men that are more likely to have two phones – scoring 47% and 36% respectively, perhaps in an effort to stay connected.
When split by age it is the younger age group (18 – 24) that are more nomophobic at 77%, with the 25 – 34 age group second at 68%. Perhaps a little more surprisingly is that third most nomophobic are the 55 and overs!
“The first study into nomophobia, conducted four years ago, revealed that 53% of people suffered from the condition and our study reveals this has now risen to 66% in the UK and shows no sign of abating. A reversal on the 2008 findings is that, back then, it was men that were more afflicted yet today it’s women. I’d be inclined to draw the conclusion that, perhaps because more men have two phones, they’re less likely to misplace both and therefore be left phone-less,” said Andy Kemshall SecurEnvoy CTO and co founder. “There is another study into mobile phone use that found people check their phones, on average, 34 times a day so it wouldn’t take long for you to realise if you’d misplaced your device.”
Another interesting revelation from this study is that, with 49% of people getting upset if their messages and texts were viewed by a partner, they’re still lax at securing these devices.
Nearly half use no security protection
Forty-six percent do not use any protection at all; 41% use a four pin access code; and just 10% encrypt their device. A security conscious 3% use two factor authentication. Andy suggests, “With 58% of the respondents using at least one device for business use, this lack of security is a worrying trend that needs addressing.”
“What this study does highlight though,” concludes Kemshall “is the extent that people now rely on their mobile phones. At SecurEnvoy we have certainly seen a huge spike in demand from local government and the private sector looking to turn their staff’s phones into security devices, where they can use SMS tokenless®two factor authentication to access data securely and easily whilst on the move.”
For more about SecurEnvoy, visit www.securenvoy.com
Tags: Andy Kemshall, fear of losing mobile phones, nomophobia, SecurEnvoy
Posted in Hardware, Internet/New Media, Mobile, Studies, surveys, reports, Tech Culture, TechLife, Telecommunications | 1 Comment »
Thursday, February 16th, 2012
 Applicasa, a one stop shop, server side solution for mobile app developers has announced that they will support startup companies by offering a full server side for their app, completely free of charge.
The ‘Start-App’ program aims to encourage innovation by removing the massive cost of server side setup for startups. By registering for the ‘Start-App’ initiative at http://www.applicasa.com/StartApp.aspx, developers can gain access to the full server solution, and it will remain totally free of charge up to 100,000 app downloads.
Applicasa provides a variety of tools including simple database creation, custom queries as well as a full CMS for management of updates, beta version deployment and push notifications. With Applicasa’s easy to use user interface and customized SDK, the whole process of building a server side takes less than 10 minutes.
“We believe in helping startups to get their business moving. Server side development is one of the most time consuming and expensive parts of any mobile app development. We are a startup, so we understand how hard things can be - we want to give something back to the developer community - the Start-App program is our way of helping“ - says Lior Malenboim, CEO at Applicasa.
Once a successful app reaches the 100,000 user mark – the developer can transition to one of Applicasa’s paid plans, starting at $199 a month. As anyone who has developed an app will testify, this is a fraction of the cost of a manual server side solution.
Applicasa currently supports iOS and has plans to launch an Android solution in April 2012. Its service is hosted over the cloud, providing scalability and growth for the developer’s apps.
Tags: Applicasa, free app development for startups, Start-App
Posted in entrepreneurship, Internet/New Media, IT, Mobile, smartphones, Telecommunications | No Comments »
Tuesday, February 14th, 2012
 Experts once predicted that telecommuting would be the norm by the early 21st century, but employer mistrust of unmonitored workers is delaying the dreams of American employees, 80% of whom would like to work from home, according to recent survey data from WorldatWork.
Though the number of workers who call home their primary workplace jumped by over 60 percent from 2005-2009, says Telework Research Network, this translates to only 2.8 million employees.
However, that figure does not include home-based businesses, which accounted for another 3.1 million workers in 2008, or employees who worked from home at least one day a week, which accounts for another 20-30 million workers.
I’ve been primarily a teleworker for many years, with the exception of the year and a half it took me to convince a state magazine to let me leave their expensive office and work from mine, which was considerably more sophisticated anyway. In fact, that sophistication – dual monitors, multiple computers, even a much better desk chair, helped convince management to let me return to my home office. Within weeks, my supervisor noted productivity increases.
I still work from that home office turning out the TechJournal. In our digital era, it seems counter-productive to have a writer, editor, or any number of other communications and technology workers take up company office space.
With social media, teleworkers even have their own verion of the water cooler and lunch conversation nowadays. But it can still be a challenge to convince managers that it is the best option, increases productivity, and saves money, energy, and the environment.
Typical teleworker described
“Part-time teleworkers include millions of mobile workers (“road warriors”) who charge a lot of business expenses to their credit cards,” said Charles Tran, founder of CreditDonkey.com, a consumer credit card comparison and education site that today published an infographic tracking telecommuting trends. “What’s more, 10.3 percent of small business owners use credit cards to help finance their start-ups.”
Tran noted that the typical teleworker is a college-educated 35- to 54-year-old, non-union employee working in telecommuting-compatible professions such as accounting, graphic design, engineering, computer programming, journalism/copywriting, administrative support or customer service. At least 40% of the U.S. workforce (52 million people) holds telework-compatible jobs.
According to research compiled from the U.S. Census Bureau and Telework Research Network, among the potential benefits of telework:
Nearly 6 million people considered their home their principal place of work. Of which, 53% were home-based business.
Half-time telecommuting
Half-time telecommuting (2.4 days per week) would reduce current U.S. imports of Gulf oil by 45 percent annually, saving $22 billion.
If all Americans with telework-compatible jobs worked from home half-time, it could prevent 95,000 traffic-related injuries and deaths each year.
Companies would save $525 to $665 billion per year, thanks to reduced real estate, turnover and absenteeism costs, as well as increased employee productivity.
More than 66 percent of companies that permit telecommuting have reported increased productivity among teleworkers.
“Despite the bottom-line benefits, it’s mostly the larger companies (those with 100+ employees) that are hopping on the telework bandwagon,” says Tran. “In the long term, it’s inevitable that many more jobs will be done at home, but in the near term, the spirit is willing, but employer trust is weak.”
Comments by TechJournal Editor Allan Maurer
A new infographic from CreditDonkey.com poses the question “Could You Be a Teleworker?” and reveals telecommuting trends. If you find this hard to read try this version: http://www.creditdonkey.com/telecommuting.html
Courtesy of: CreditDonkey
Tags: Credit Donkey, telework trend slows
Posted in infographic, Internet/New Media, IT, Studies, surveys, reports, Tech Culture, TechLife, Telecommunications | No Comments »
Tuesday, February 14th, 2012
 British singer Adele with her multiple GRAMMY awards If anyone needs more evidence that social networks and mobile apps are changing the way we consume media on an almost weekly basis, here it is: THE 54th ANNUAL GRAMMY AWARDS set a new social TV record with more than 13 million social media comments. That topped the recent record set by the 2012 Super Bowl last week and 25 times bigger than 2011. (Source: Bluefin.)
In addition, the GRAMMY Live iPad App was the #1 Free Entertainment iPad App on Sunday as viewers downloaded the app for exclusive access to live videos, blogging, tweets, official news and behind-the-scenes GRAMMY cams.
Online and across mobile platforms, more than 1 million unique viewers tuned into GRAMMY Live, a three-day online and mobile event from CBS.com and The Recording Academy built to draw excitement for the live broadcast on Sunday night.
“We wanted to go all out this year in creating a second screen experience that was going to help us drive excitement and tune-in for the awards, as well as give viewers access to content and videos that added another element to the broadcast,” said Marc DeBevoise, SVP and GM of CBS Interactive’s Entertainment and Lifestyle Division.
“The interplay between Twitter, Facebook and GRAMMY Live created a real-time water cooler effect as evidenced by the huge numbers we’re seeing across all social media platforms.”
“Across the board – online, mobile and social – we saw huge increases in the interaction people had with this year’s GRAMMY Awards,” said Evan Greene, Chief Marketing Officer for The Recording Academy.
“We’re thrilled that our efforts to engage people in the show paid off both in terms of how much activity we saw across all the interactive platforms, as well as the GRAMMY’s telecast’s significantly increased viewership.”
THE 54th ANNUAL GRAMMY AWARDS delivered more than 39.9 million viewers, the largest GRAMMY audience since 1984 and the second largest in history, according to Nielsen updated live plus same day ratings for Sunday, Feb. 12.
Tags: 54th Grammy Awards, Grammy live iPad app, interactive events, second screen experience
Posted in Events, Internet/New Media, Mobile, smartphones, social media, Tech Culture, TechLife, Telecommunications | No Comments »
Tuesday, February 14th, 2012
 National survey results show that nearly 30 percent of survey participants believe their cell phone is more helpful to them than their significant other, according to Asurion , which sells technology protection services.
Reasons frequently given by the 3,000 survey respondents include that the cell phone is more entertaining than their significant other, they appreciate that the cell phone has an off button and that the device never talks back.
Additionally, the survey found that nearly half of all respondents have sent a “risque” text message to their significant other.
Men and women were nearly equally as likely to have sent a “risque” message (50 percent vs. 48 percent respectively).
“While the content of the communications might vary wildly among users, there’s no doubt mobile devices are now the primary way people stay in touch with their significant other,” said Bettie Colombo, spokesperson for Asurion.
“In fact, our survey found people under the age of 34 average 20 texts or calls a day to their significant other while those age 50 and over text or call an average of nine times a day.”
Other surprising survey results included nearly 20 percent of respondents saying they would not end a date even if the person they were with spent the entire night on the phone.
However, women of all ages – as well as men and women ages 50 and over – said they would end a date early if the other person spent the event texting.
Personally, we find it extremely difficult to focus on a “significant other” who is continually talking to “significant others” or texting them during a date.
Tags: Asurion, cell phone love, tech culture, Valentine's Day
Posted in Internet/New Media, Mobile, Studies, surveys, reports, Tech Culture, TechLife, Telecommunications | No Comments »
Friday, February 10th, 2012
InMarket,a mobile in-store brand engagement firm, says that 50 percent of its users discovered products in stores with their smartphones in Q4 201150 percent of its users discovered products in stores with their smartphones in Q4 2011.
Product discovery — the consumer’s initial encounter with a product — plays a critical role in the path to purchase, particularly when it occurs in a store.
We suspect marketing to customers already shopping in stores who carry smartphones is going to be an increasingly big deal. A variety of technologies focused on this sort of marketing are emerging with more surely to come. So you’ll be hearing a lot more about “mobile-enabled shopping.”
Traditionally, in-store product introductions have relied on displays or end caps to capture consumer attention.
InMarket sells “virtual end caps” — product introductions that occur via mobile as soon as the consumer enters the store. With more than half of adult consumers using their phones while they shop, inMarket expects that product discovery will increase in 2012.
“Consumers use their phones every day at multiple points throughout the path to purchase, and we’re in front of them the entire time,” said Todd Dipaola, president and co-founder of inMarket.
“Brands are realizing that it’s not simply about awareness or the check-in, but about influencing consumer behavior once they’re in the store. inMarket introduces consumers to products and fosters connections when it matters — in the aisles, not on the sofa.”
Tags: end caps, inMarket, mobile-enabled shoppers, smartphones in stores
Posted in Internet/New Media, Marketing, Mobile, smartphones, Studies, surveys, reports, Telecommunications | No Comments »
|
|
|
