Archive for the ‘social media’ Category
Wednesday, February 22nd, 2012
 On a social network where it is possible to share personal information with 850 million people worldwide, users are increasingly opting to do just the opposite. A study of 1.4 million Facebook members indicates a dramatic rise in demand for privacy, with the number of users choosing to hide their friend list up more than 200 percent over a 15-month period.
The research also reveals stronger privacy preferences among women and members with higher incomes.
Keith Ross, the Leonard J. Shustek Professor of Computer Science at the Polytechnic Institute of New York University (NYU-Poly), led the study as part of an ongoing inquiry into Internet privacy leaks and trends.
Ross and co-investigators Ratan Dey and Zubin Jelveh — both doctoral candidates at NYU-Poly — crawled the public profile pages of 1.4 million Facebook users in New York City in March 2010 and June 2011, noting which aspects of the profile were accessible and which were hidden.
The public profile is the page displayed when viewing the profile of someone with whom the searcher is not a designated Facebook friend. The amount of information available on the public page can be adjusted according to user preferences.
Combination of factors involved
In March 2010, 17 percent of users in the sample hid their friend list from their public profile. Just 15 months later, 53 percent of users opted to make that list private. Other aspects of the profile, including age, high school name and graduation year, network, relationship, gender, interests, hometown and current city, were also hidden with greater frequency in the later survey. In 2010, only 12 percent of the sampled users hid personal information in all of these categories. By 2011, that number jumped to 33 percent.
Ross credits a combination of social and policy factors for the shift in privacy preferences.
“During the time of our research, Facebook implemented a major redesign in its privacy options, partly due to pressure generated by a huge uptick in media stories about the vulnerabilities of revealing personal information online,” explains Ross. “We believe that greater sensitivity and public awareness of privacy issues, combined with easier privacy options on Facebook, spurred more members to protect their information.”
Correlation between income and privacy
Ross and his collaborators used information from the public profiles to extrapolate additional data points about Facebook users’ privacy preferences. Women in both samples were more private than men — as of June 2011, 55 percent of women restricted their personal information, versus 49 percent of men.
Data analysis also points to a potential correlation between income and privacy. Users in the wealthiest areas of New York,Manhattan specifically, were likeliest to hide their personal information. Among the other boroughs, Staten Island ranked second in privacy, followed by Brooklyn, the Bronx and Queens.
While the profiles studied do not represent a random sample, the diverse demographics of New York City lead the researchers to believe that the increased privacy demands are indicative of general trends in the country and perhaps globally. To the authors’ knowledge, this is the largest analysis of Facebook users’ privacy preferences.
Tags: Facebook privacy, Keith Ross, Polytechnic Institute of NY, privacy preferences, profiles
Posted in Facebook, Internet/New Media, Security, social media, Studies, surveys, reports | No Comments »
Wednesday, February 22nd, 2012
 What do social consumers really want? A new study suggests that social media marketers may be shooting at the wrong targets.
While Social marketers say they know who their Social Consumers are, research paints a dramatically different picture. The basic benefits consumers expect from brands in Social and those that professionals believe central stand far apart.
So, too, do the behaviors and attitudes of Social Consumers in core activities such as commerce and gaming, and the perceptions by Social marketers.
In fall 2011, the Pivot Conference undertook two research studies and examined side-by-side responses from Social Consumers and Social Professionals on a range of topics.
A deep perception gap
The result: a perception gap that was not only real, but deep.
When Social Consumers were asked what they want from Social engagement, their desires were clear: deals, special content and rewards based on their engagement. Customer service ranks dead last in their responses.
When Social Marketers were asked the same question, they indicated customer service as the benefit they felt Social Consumers wanted most. Customer needs were well back in the pack of professional presumptions.
“The research indicates a variety, complexity and openness to change among consumers that professionals don’t seem to ‘get’, ” said Mike Edelhart, President of Tomorrow Project, LLC, producer of Pivot Conference and Social Week. “While the research doesn’t specifically address this, the impression left from a review of the responses is that professional perceptions are locked in early in market cycles.
Whoever is the first big name mentioned in a category becomes locked-in as the total market leader.
The pros seem to want to anoint ‘winners’ in each category. Consumers, by contrast, don’t seem all that loyal in Social. They seem to be increasingly active, trying many services and loyal only to the extent that a solution delivers what they want.”
Highlights from the report include:
- Social Professionals feel they know who their Social Consumers are, but most have never asked Social Consumers what matters to them.
- Consumers seek deals and special content in return for their Social activity toward brands; Social marketers, by contrast, see customer service improvement as the biggest benefit consumers want in Social.
- Consumer use in Social gaming, daily deals and photo sharing is far more varied than the perception marketers have of it. Consumers appear variable and experimental. Marketer perceptions focus on big winners in each category.
The complete report can be downloaded at: 2012.pivotcon.com/research.
Tags: social consumers, social marketers, what social consumers want
Posted in Internet/New Media, social media, Studies, surveys, reports | No Comments »
Wednesday, February 22nd, 2012
 Facebook has been hit with yet another suit. Facebook Inc. unlawfully tracked the internet activities of its users, the Baltimore-based Murphy, P.A. alleged in a lawsuit filed on Friday.
Facebook ignored repeated inquiries from an internet technology and security blogger who discovered that the unique identifiers Facebook uses to identify its members continued to track their internet usage even after they had logged off of Facebook.com, Murphy, P.A. alleged in the lawsuit.
Facebook’s actions were unlawful, Murphy, P.A. claimed, because the terms of use and privacy policies posted on Facebook.com advised Facebook members that their post-log-out internet activities were not tracked.
Lawsuit alleges violations of federal and state laws
According to the lawsuit, which was filed in the U.S. District Court for the Northern District of California by Murphy, P.A., the Baltimore-based Law Offices of Peter G. Angelos, and the San Francisco office of Girard Gibbs LLP, Facebook’s actions violated several Federal and State laws, including the Federal Wiretap Act, the California Internet Privacy Requirements Act, and the California Unfair Competition Law.
“The days when online service providers can run roughshod over the privacy rights of their customers are over,” said Murphy, P.A. Founding Partner William “Billy” Murphy, Jr.
“Companies that operate commercial websites, such as Facebook, need to realize the public is increasingly concerned about its privacy rights. Perhaps even more importantly, there is a growing community of security experts and bloggers that is extremely savvy about internet technology and committed to ensuring that people’s privacy rights are respected and protected.”
Tags: Facebook sued, Murphy P.A., privacy violations
Posted in Facebook, Internet/New Media, Legal, Security, social media | No Comments »
Tuesday, February 21st, 2012
 Mitt Romney leads the social media chatter in ten of the Super Tuesday states. Ron Paul could win three of the contests Can social media predict the likely winner of primary contests in the Republican Presidential campaign? If it can, Mitt Romney may not be in as much trouble as the pundits seem to think.
SocialMatica, which sells social media analytics, has released dashboards predicting the upcoming Super Tuesday results. The SocialMatica dashboards predict Mitt Romney as the winner in six of the ten states participating on Super Tuesday.
However, it sees Newt Gingrich taking his home state of Georgia, Ron Paul victorious in Idaho and Tennessee, and North Dakota. Rick Santorum, leading in several national polls and ahead in Michigan, does not look likely to take any of the Super Tuesday contests. We wonder if this will all turn more Santorum’s way if he does win in Michigan.
Nevertheless, the data, presented in easy to absorb graphic form, gives you an idea of what the residents of given states really care about, as well as which GOP candidate they seem to prefer.
Through its proprietary semantic intelligence engine, SocialMatica has shown, by state, which candidate will come out on top and the key topics of interest for voters participating in Tuesday’s Republican primary election.
Individual candidate dashboards are also available, demonstrating specific online channel influence and social trends leading up to Tuesday’s race results.
Complete dashboards can be viewed on SocialMatica’s website (www.socialmatica.com/supertuesday).
“As consumers, we have been inundated by campaign messages from traditional media outlets for months. It’s been a barrage of outbound marketing messages for and against each candidate. These messages, created by political campaigns, analysts and special interest groups focus on topics they want to communicate, not necessarily what the population wants to hear.
Social media however has given a new voice to the voting population; enabling expression and expansive conversations that, when analyzed, allow us to measure real-time social sentiment,” said Gary Hermansen, CEO of SocialMatica.
“This is not the first time we have leveraged our technology for a political campaign. During last year’s Wisconsin recall election, we correctly called all of the races that were being tracked by SocialMatica’s social measurement system, something no other technology was able to do,” continued Hermansen.
SocialMatica’s data, analysis and rankings are gathered from vast amounts of online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups and forums.
Continued social analysis will be provided by the company, and available on its website, up until the announcement of the GOP candidate for the 2012 presidential election.
Tags: GOP primaries 2012, Mitt Romney, Newt Gingrich, Rick Santorum, Ron Paul, social media predictions, SocialMatica
Posted in Internet/New Media, social media, Studies, surveys, reports | No Comments »
Monday, February 20th, 2012
 Tax sites rapidly grew in January as millions of Americans looked to begin preparing to file, according to comScore, the digital measurement firm. Many Americans also booked travel to escape the winter doldrums, while others resolved to begin the new year by researching new careers and education programs.
“In January, the average U.S. Internet user spent a record 36 hours online, reflecting the growing importance of digital media to Americans’ daily lives,” said Jeff Hackett, executive vice president of comScore.
“Among the biggest category gainers in this heavy month of Internet usage were Travel and Career sites, which posted double-digit gains, and of course Tax sites as the non-procrastinators among us decided to get an early jump on getting their refunds.”
Winter Blues Melt at Travel Sites
Several Travel subcategories were among the top-gainers in January, including Transaction sites which grew 28 percent to 3.7 million visitors. TravelPN.com led the category with 798,000 visitors (up 11 percent), followed by Viator.com with 642,000 (up 9 percent), WWTE.com with 442,000 (up 86 percent) and OneTime.com with 278,000 (up 48 percent).
Car Rental sites jumped 22 percent to 6.2 million visitors during the month, led by Enterprise Rent-A-Car Company with 3.2 million visitors (up 14 percent). Avis Budget Group ranked second with nearly 2 million visitors (up 19 percent), followed by Hertz with 1.3 million (up 21 percent), CarRentals.com with 793,000 (up 30 percent) and Dollar Thrifty Automotive Group, Inc. with 790,000 (up 27 percent).
A trip wouldn’t be complete without lodging, so it is not a surprise that Hotels/Resorts also ranked among the fastest-growing Travel sites. The category attracted 33.2 million visitors in January, representing an 18-percent increase.
Marriott secured the #1 position in the category with 5.1 million visitors (up 30 percent), followed by Disney Parks & Travel with 4.8 million (up 36 percent), Hilton Hotels with 4.6 million (up 25 percent) and Expedia Hotels with 3.3 million.
Career-Minded Americans Research Options Online
As the new year began, Americans turned their focus to career services and education. Traffic to Job Search sites grew 27 percent in January to 24.2 million visitors. Indeed.com Job Search ranked as the category leader with 13.7 million visitors (up 33 percent), followed by CareerBuilder.com Job Search with 9.8 million (up 27 percent), Monster.com Job Search with 5 million (up 28 percent) and SimplyHired.com with 3.5 million (up 42 percent).
Training and Education sites also gained traction, with a sizeable increase of 23 percent to 14.7 million visitors. LiveCareer.com topped the list with 1.2 million visitors (up 58 percent), followed by AesopOnline.com with 940,000 (up 44 percent), FastWeb.com with 736,000 (up 30 percent) and Learn4Good.com with 599,000.
Tax Sites Spike as Season Begins
Visitation to Tax sites swelled in January as millions decided to get a jump on filing and hopefully getting a refund check from Uncle Sam. More than 30.7 million Americans visited a Tax site in January, up 359 percent to rank as the fastest growing category.
Top 50 Properties
Google Sites ranked as the #1 property in January with 187.4 million visitors, followed by Microsoft Sites with 179.2 million and Yahoo! Sites with 177.2 million. LinkedIn.com jumped 8 positions to rank #29 with 36.8 million visitors, while Everyday Health, which helped many fulfill their New Year’s resolutions to be healthier, leapt 10 positions to #38.
Top 50 Ad Focus Ranking
Google Ad Network led the January Ad Focus ranking with a reach of 92.9 percent of Americans online, followed by AOL Advertising (85 percent), Yahoo! Network Plus (84.8 percent), ShareThis (82.4 percent) and AT&T AdWorks (82.3 percent).
Table 1
| comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)January 2012 vs. December 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| |
Total Unique Visitors (000) |
| Dec-11 |
Jan-12 |
% Change |
Rank by
Unique
Visitors |
| Total Internet : Total Audience |
220,439 |
220,154 |
0 |
N/A |
| IRS.GOV |
5,044 |
16,259 |
222 |
107 |
| ED.GOV |
5,201 |
9,160 |
76 |
185 |
| Pinterest.com |
7,516 |
11,716 |
56 |
148 |
| Travelocity |
4,869 |
6,957 |
43 |
241 |
| Kayak.com Network |
5,851 |
8,087 |
38 |
210 |
| ChaCha.com |
9,151 |
12,279 |
34 |
138 |
| Orbitz Worldwide |
8,965 |
11,868 |
32 |
141 |
| Info.com |
5,883 |
7,740 |
32 |
219 |
| Dominion Enterprises |
9,622 |
12,650 |
31 |
131 |
| Indeed |
12,928 |
16,985 |
31 |
103 |
*Ranking based on the top 250 properties in January 2012. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.
Table 2
| comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)January 2012 vs. December 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| |
Total Unique Visitors (000) |
| Dec-11 |
Jan-12 |
% Change |
| Total Internet : Total Audience |
220,439 |
220,154 |
0 |
| Business/Finance – Taxes |
6,685 |
30,715 |
359 |
| Retail – Computer Software |
41,616 |
54,081 |
30 |
| Travel – Transactions |
2,913 |
3,730 |
28 |
| Career Services & Development – Job Search |
19,098 |
24,209 |
27 |
| Career Services & Development – Training and Education |
11,979 |
14,679 |
23 |
| Travel – Car Rental |
5,079 |
6,197 |
22 |
| Travel – Hotels/Resorts |
28,035 |
33,213 |
18 |
| Career Services & Development – Career Resources |
46,145 |
54,398 |
18 |
| Entertainment – News |
100,121 |
116,229 |
16 |
| Travel – Ground/Cruise |
12,164 |
14,097 |
16 |
Table 3
| comScore Top 50 Properties (U.S.)January 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| Rank |
Property |
Unique
Visitors(000) |
|
Rank |
Property |
Unique
Visitors(000) |
| |
Total Internet : Total Audience |
220,154 |
|
|
|
|
| 1 |
Google Sites |
187,368 |
|
26 |
Twitter.com |
38,410 |
| 2 |
Microsoft Sites |
179,220 |
|
27 |
ESPN |
38,296 |
| 3 |
Yahoo! Sites |
177,249 |
|
28 |
Technorati Media |
38,227 |
| 4 |
Facebook.com |
163,505 |
|
29 |
LinkedIn.com |
36,848 |
| 5 |
Amazon Sites |
109,997 |
|
30 |
NetShelter Technology Media |
34,954 |
| 6 |
AOL, Inc. |
107,085 |
|
31 |
Tribune Interactive |
34,517 |
| 7 |
Ask Network |
93,954 |
|
32 |
AT&T Interactive Network |
33,780 |
| 8 |
Glam Media |
90,895 |
|
33 |
Disney Online |
32,708 |
| 9 |
Wikimedia Foundation Sites |
88,527 |
|
34 |
iVillage.com: The Womens Network |
31,942 |
| 10 |
Turner Digital |
84,041 |
|
35 |
Alloy Digital Network |
30,782 |
| 11 |
CBS Interactive |
81,631 |
|
36 |
Yelp.com |
30,668 |
| 12 |
Apple Inc. |
81,536 |
|
37 |
Fox News Digital Network |
30,283 |
| 13 |
New York Times Digital |
80,161 |
|
38 |
Everyday Health |
30,208 |
| 14 |
Viacom Digital |
76,254 |
|
39 |
Netflix.com |
29,777 |
| 15 |
eBay |
71,554 |
|
40 |
Superpages.com Network |
28,971 |
| 16 |
Federated Media Publishing |
70,260 |
|
41 |
Break Media |
28,252 |
| 17 |
Demand Media |
61,344 |
|
42 |
The Washington Post Company |
27,602 |
| 18 |
VEVO |
59,000 |
|
43 |
Scripps Networks Interactive Inc. |
27,580 |
| 19 |
Weather Channel, The |
58,643 |
|
44 |
Verizon Communications Corporation |
26,763 |
| 20 |
craigslist, inc. |
53,431 |
|
45 |
NBC Universal |
26,546 |
| 21 |
Comcast Corporation |
52,890 |
|
46 |
Target Corporation |
26,142 |
| 22 |
Gannett Sites |
46,620 |
|
47 |
Cox Enterprises Inc. |
25,529 |
| 23 |
Answers.com Sites |
44,377 |
|
48 |
Discovery Digital Media Sites |
25,265 |
| 24 |
Wal-Mart |
41,462 |
|
49 |
Internet Brands, Inc. |
25,263 |
| 25 |
Adobe Sites |
41,451 |
|
50 |
Myspace |
25,124 |
Table 4
| comScore Ad Focus Ranking (U.S.)January 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| Rank |
Property |
Unique
Visitors (000) |
% Reach |
|
Rank |
Property |
Unique
Visitors (000) |
% Reach |
| |
Total Internet : Total Audience |
220,154 |
100.0 |
|
|
|
|
|
| 1 |
Google Ad Network** |
204,468 |
92.9 |
|
26 |
CPX Interactive** |
124,089 |
56.4 |
| 2 |
AOL Advertising** |
187,109 |
85.0 |
|
27 |
Adconion Media Group** |
120,144 |
54.6 |
| 3 |
Yahoo! Network Plus** |
186,587 |
84.8 |
|
28 |
Undertone** |
118,198 |
53.7 |
| 4 |
ShareThis |
181,372 |
82.4 |
|
29 |
Traffic Marketplace** |
116,903 |
53.1 |
| 5 |
AT&T AdWorks** |
181,247 |
82.3 |
|
30 |
AOL, Inc. |
107,085 |
48.6 |
| 6 |
Google |
179,685 |
81.6 |
|
31 |
Meebo |
98,130 |
44.6 |
| 7 |
Yahoo! Sites |
177,249 |
80.5 |
|
32 |
Technorati Media** |
97,287 |
44.2 |
| 8 |
ValueClick Networks** |
176,229 |
80.0 |
|
33 |
Bing |
95,661 |
43.5 |
| 9 |
24/7 Real Media Global Web Alliance** |
176,227 |
80.0 |
|
34 |
Smowtion Ad Network** |
95,226 |
43.3 |
| 10 |
Microsoft Media Network US** |
174,276 |
79.2 |
|
35 |
Ask Network |
93,954 |
42.7 |
| 11 |
Tribal Fusion** |
170,715 |
77.5 |
|
36 |
Glam Media |
90,895 |
41.3 |
| 12 |
Facebook.com |
163,505 |
74.3 |
|
37 |
Amazon.com* |
90,774 |
41.2 |
| 13 |
Casale Media – MediaNet** |
162,269 |
73.7 |
|
38 |
Rocket Fuel** |
89,373 |
40.6 |
| 14 |
AdBrite** |
162,088 |
73.6 |
|
39 |
Wikipedia.org |
88,224 |
40.1 |
| 15 |
PulsePoint** |
154,100 |
70.0 |
|
40 |
Kontera** |
86,005 |
39.1 |
| 16 |
Specific Media** |
153,336 |
69.6 |
|
41 |
Monster Career Ad Network (CAN)** |
78,243 |
35.5 |
| 17 |
Collective Display** |
151,427 |
68.8 |
|
42 |
Windows Live |
74,579 |
33.9 |
| 18 |
AudienceScience** |
149,336 |
67.8 |
|
43 |
Federated Media Publishing |
70,260 |
31.9 |
| 19 |
Cox Digital Solutions – Network** |
146,632 |
66.6 |
|
44 |
Dedicated Media** |
67,243 |
30.5 |
| 20 |
Vibrant Media** |
143,793 |
65.3 |
|
45 |
About |
62,480 |
28.4 |
| 21 |
interclick** |
139,508 |
63.4 |
|
46 |
Demand Media |
61,344 |
27.9 |
| 22 |
Burst Media** |
133,900 |
60.8 |
|
47 |
Weather Channel, The |
58,643 |
26.6 |
| 23 |
YouTube.com* |
126,279 |
57.4 |
|
48 |
MTV Networks Music |
53,932 |
24.5 |
| 24 |
MSN |
125,561 |
57.0 |
|
49 |
Redux Media Network** |
52,684 |
23.9 |
| 25 |
AdBlade Network** |
125,421 |
57.0 |
|
50 |
Apple.com |
49,689 |
22.6 |
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! Sites was seen by 80.1 percent of the 220 million Internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
Tags: Amazon, AOL, AOL advertising, Apple, AT&T adWorks, comScore, Demand Media, Disney Online, ESPN, Everyday Health, facebook, Fox News Digital Network, Google ad Network, LinkedIn, Microsoft sites, NetShelter Technology Media, New Times Digital, online advertising, ShareThis, Technorati Media, top 50 web sites, Tribune Interactive, Turner Digital, twitter, Viacom Digitalk, Village.com, Yahoo! Network Plus, Yahooo, Yelp
Posted in Amazon, Analytics, Apple, Facebook, Google, Internet/New Media, Marketing, social media, Studies, surveys, reports | No Comments »
Monday, February 20th, 2012
 Social media is often touted as being free. While many of the tools such as Facebook and Twitter are free, social media is time and labor intensive. The cost of devising and implementing a successful social media strategy that gets results is anything but free.
Social Ally, a new social media support service led by Sally Falkow and Chris Abraham, has released figures that show what social media can actually cost. Social media is fast becoming more than just a part of the marketing and PR mix.
Companies are realizing they need to integrate social engagement into employee relations, hiring, customer service, risk management and product development. This means hiring social media savvy people in many roles across the organization, or putting a dedicated social media team in place to manage the integration.
To plan and effectively implement a social media strategy would require the services of a social media strategist. Most social media strategy consultants charge between $100 and $300 an hour.
If one were hired full time a company would probably have to pay between $50,000 and $100,000 a year. A community manager will cost between $50,000 and $75,000 a year. EConsultancy Social Media Salary Guide in the top 20 US marketsSuccessful engagement across the organization means staff have to be trained. An in-house social media manual and online training course would be around $10,000 and hiring a trainer for on-site workshops will cost anywhere from $1500 – $10,000 a day, depending on who is hired.
Companies could be looking at $250K
Dashboard and monitoring tools could be another $30,000 – $80,000 a year.
Technology costs — blogs, mini sites, video equipment, custom Facebook tabs and apps, online newsroom and mobile apps could be anywhere from as little as $5,000 to as much as $100,000. Take it all into account and a company could be looking at a quarter of a million dollars a year!
Yes, many successful programs have been done for much less, but when calculating ROI it’s wise to look at the big picture and include all the hidden time and labor costs, in order to get the real cost of investment and see the actual return.
“These figures make outsourcing some of the social media support activities an attractive proposition,” says Falkow.
“Engagement and conversation has to be done by people in the company. That’s what social media is all about — conversations between the people in a company and their stakeholders. But engagement is the tip of the social media iceberg: 75% of the work is in the research, monitoring and content creation — and that can be outsourced.”
Social Ally is a group of experienced social media experts with a team of designers, developers, writers, researchers and analysts who are well-versed in social media support activities. With the right social media support team behind you it is possible to maintain successful results with a lean and mean in-house social media team and keep the costs down.
Tags: Chris Abraham, cost of social media marketing, Sally Falkow, Social Ally
Posted in Internet/New Media, Marketing, social media, Studies, surveys, reports | 2 Comments »
Friday, February 17th, 2012
It’s not surprising that Google and Facebook make the lion’s share of their revenues from advertising. But did you know that more than half of Apple’s revenues come from iPhone sales (or did before the iPad, anyway) and Microsoft rakes in 30 percent of its considerable earnings from its Office suite?
Here’s a chart from the busy folks at Stratis showing how little the businesses of some major tech firms are diversified:
Tags: chart, diversification of tech firms, Statistaa
Posted in Amazon, Apple, infographic, Internet/New Media, Microsoft, social media, Studies, surveys, reports | No Comments »
Thursday, February 16th, 2012
So, just what do social media managers do? Socialcast answers that burning question with this infographic:
Tags: brand ambassadors, day in the life of a social media manager, qualities of social media managers, Skype, social media salaries, Socialcast
Posted in Facebook, Google, infographic, Internet/New Media, LinkedIn, Marketing, social media, Studies, surveys, reports, TechJobs, Twitter | No Comments »
Wednesday, February 15th, 2012
 The average employee will spend 12% of the working day using unproductive applications, such as Facebook, Twitter, YouTube. Only 59% of the day is spent using applications, which are deemed productive. This amounts to 65 hours a month, which have not been used productively, according to data analyzed by DeskTime.
Of course, DeskTime has a dog in this hunt.
The data demonstrates that after a month of using a time tracking system, the productivity of an employee increases by 15%. When considering this data it must be understood that the employees have access to the collected time-tracking data, that is, they see which applications they use and they see the amount of time spent productively, unproductively, and neutrally.
Personally, we use social networks as part of our job. We’ve also seen studies that show that allowing employees some social networking time actually increases their productivity, so we’re not sure it’s a cut and dried equation of time on Facebook equals time lost.
The company created this infographic to illustrate its findings:
Tags: DeskTime, employee time on social networks, facebook, increasing productivity, twitter, unproductive work habits, YouTube
Posted in Facebook, infographic, Internet/New Media, social media, Studies, surveys, reports, Tech Culture, TechLife, Twitter | No Comments »
Tuesday, February 14th, 2012
 British singer Adele with her multiple GRAMMY awards If anyone needs more evidence that social networks and mobile apps are changing the way we consume media on an almost weekly basis, here it is: THE 54th ANNUAL GRAMMY AWARDS set a new social TV record with more than 13 million social media comments. That topped the recent record set by the 2012 Super Bowl last week and 25 times bigger than 2011. (Source: Bluefin.)
In addition, the GRAMMY Live iPad App was the #1 Free Entertainment iPad App on Sunday as viewers downloaded the app for exclusive access to live videos, blogging, tweets, official news and behind-the-scenes GRAMMY cams.
Online and across mobile platforms, more than 1 million unique viewers tuned into GRAMMY Live, a three-day online and mobile event from CBS.com and The Recording Academy built to draw excitement for the live broadcast on Sunday night.
“We wanted to go all out this year in creating a second screen experience that was going to help us drive excitement and tune-in for the awards, as well as give viewers access to content and videos that added another element to the broadcast,” said Marc DeBevoise, SVP and GM of CBS Interactive’s Entertainment and Lifestyle Division.
“The interplay between Twitter, Facebook and GRAMMY Live created a real-time water cooler effect as evidenced by the huge numbers we’re seeing across all social media platforms.”
“Across the board – online, mobile and social – we saw huge increases in the interaction people had with this year’s GRAMMY Awards,” said Evan Greene, Chief Marketing Officer for The Recording Academy.
“We’re thrilled that our efforts to engage people in the show paid off both in terms of how much activity we saw across all the interactive platforms, as well as the GRAMMY’s telecast’s significantly increased viewership.”
THE 54th ANNUAL GRAMMY AWARDS delivered more than 39.9 million viewers, the largest GRAMMY audience since 1984 and the second largest in history, according to Nielsen updated live plus same day ratings for Sunday, Feb. 12.
Tags: 54th Grammy Awards, Grammy live iPad app, interactive events, second screen experience
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