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3CLogic says firms can now bring back all those outsourced call center jobs

Tuesday, February 21st, 2012

3CLogicBy Allan Maurer

Wouldn’t it be great if everytime you talked to a service or sales representative you didn’t have to struggle to understand an accent or someone reading from a script with little understanding of your problem? DC-based 3CLogic says its call center solutions are inexpensive yet sophisticated enough that “All those outsourced call center jobs can be brought back – and actually be less expensive than those in India or the Phillipines.

So says Raj Sharma, CEO and founder of 3CLogic.

Inexpensive does not mean unsophisticated, Sharma notes.

Call centers “live and die by reports,” says he says, “Lots of our customers love our reporting features, customized and canned.”

Not only that, says Sharma, a veteran of the VoIP industry, a VoIP set of tools gives call center reps a 360 degree view of former customer interactions, which Sharma says is “the Holy Grail,” in the world of customer service and sales.

That means that when a call comes in, the rep can see any prior engagements in a single view.

They know it’s important

“A lot of people talk about this. They know it’s important. It is something we help them actually implement. We have what we call connectors that tie into customer relationship management software and databases and can extract that information. We do it so they don’t have to hire a consultant.”

Sharma points out that on average, call centers fail to follow up on 75 percent to 90 percent of all leads and inquiries and a more efficient call center powered by 3CLogic’s software can dramtically increase efficiency.

Presenting at SEVC

office

3CLogic's Maryland offices.

Founded in 2005, Baltimore-based 3CLogic has been selling its products for 18 months. The 30-employee firm raised funding from Medelin Ventures and Delmag Ventures. It is one of 60 innovative companies presenting at the upcoming Southeast Venture Conference in Tysons Corner, VA, Feb. 29-March 1.

The firm is seeking growth funding in the $1.5 million to $2 million range and will present to venture and angel investors representing billions in available capital.

One unique part of the 3cLogic solution is that its hosts management reporting services on the Amazon cloud. “We don’t route our calls through them, that’s done directly through VoIP carriers.”

A fraction of the cost of competitors

But using the cloud means “We’re able to do things at a fraction of the cost of our competitors,” says Sharma. Also, he says, “Many of our competitors have trouble with scaling. They have centralized everything in one facility and they get overloads and have to buy new servers.”

As you might expect, “Cost is a huge issue,” with these call center solutions.

The distributed architecture 3cLogic uses allows customers to do some things – such as keeping their recordings secure on their own servers while doing other things from Amazon Web Services. “We can mix and match confidential information so a client doesn’t have to worry about confidential information getting into the cloud,” Sharma explains.

Charges per seat

The redundancy built into 3CLogic’s architecture means it didn’t even notice that Amazon’s cloud services had an outage a while back.

The company charges on an agent ID fee basis, a per seat per month charge.

A lot of services are bundled into that fee, Sharma notes. That includes the capability of routing calls to a Spanish speaker, say, or to make outbound calls using a predictive dialer so 50 agents can make 200 outbound calls and wait for live persons to answer.

The company has about 200 customers.

Tax, travel and career sites saw traffic jump in January

Monday, February 20th, 2012

comScoreTax sites rapidly grew in January as millions of Americans looked to begin preparing to file, according to comScore, the digital measurement firm. Many Americans also booked travel to escape the winter doldrums, while others resolved to begin the new year by researching new careers and education programs.

“In January, the average U.S. Internet user spent a record 36 hours online, reflecting the growing importance of digital media to Americans’ daily lives,” said Jeff Hackett, executive vice president of comScore.

“Among the biggest category gainers in this heavy month of Internet usage were Travel and Career sites, which posted double-digit gains, and of course Tax sites as the non-procrastinators among us decided to get an early jump on getting their refunds.”

Winter Blues Melt at Travel Sites
Several Travel subcategories were among the top-gainers in January, including Transaction sites which grew 28 percent to 3.7 million visitors. TravelPN.com led the category with 798,000 visitors (up 11 percent), followed by Viator.com with 642,000 (up 9 percent), WWTE.com with 442,000 (up 86 percent) and OneTime.com with 278,000 (up 48 percent).

Car Rental sites jumped 22 percent to 6.2 million visitors during the month, led by Enterprise Rent-A-Car Company with 3.2 million visitors (up 14 percent). Avis Budget Group ranked second with nearly 2 million visitors (up 19 percent), followed by Hertz with 1.3 million (up 21 percent), CarRentals.com with 793,000 (up 30 percent) and Dollar Thrifty Automotive Group, Inc. with 790,000 (up 27 percent).

A trip wouldn’t be complete without lodging, so it is not a surprise that Hotels/Resorts also ranked among the fastest-growing Travel sites. The category attracted 33.2 million visitors in January, representing an 18-percent increase.

Marriott secured the #1 position in the category with 5.1 million visitors (up 30 percent), followed by Disney Parks & Travel with 4.8 million (up 36 percent), Hilton Hotels with 4.6 million (up 25 percent) and Expedia Hotels with 3.3 million.

Career-Minded Americans Research Options Online
As the new year began, Americans turned their focus to career services and education. Traffic to Job Search sites grew 27 percent in January to 24.2 million visitors. Indeed.com Job Search ranked as the category leader with 13.7 million visitors (up 33 percent), followed by CareerBuilder.com Job Search with 9.8 million (up 27 percent), Monster.com Job Search with 5 million (up 28 percent) and SimplyHired.com with 3.5 million (up 42 percent).

Training and Education sites also gained traction, with a sizeable increase of 23 percent to 14.7 million visitors. LiveCareer.com topped the list with 1.2 million visitors (up 58 percent), followed by AesopOnline.com with 940,000 (up 44 percent), FastWeb.com with 736,000 (up 30 percent) and Learn4Good.com with 599,000.

Tax Sites Spike as Season Begins
Visitation to Tax sites swelled in January as millions decided to get a jump on filing and hopefully getting a refund check from Uncle Sam. More than 30.7 million Americans visited a Tax site in January, up 359 percent to rank as the fastest growing category.

Top 50 Properties
Google Sites ranked as the #1 property in January with 187.4 million visitors, followed by Microsoft Sites with 179.2 million and Yahoo! Sites with 177.2 million. LinkedIn.com jumped 8 positions to rank #29 with 36.8 million visitors, while Everyday Health, which helped many fulfill their New Year’s resolutions to be healthier, leapt 10 positions to #38.

Top 50 Ad Focus Ranking
Google Ad Network led the January Ad Focus ranking with a reach of 92.9 percent of Americans online, followed by AOL Advertising (85 percent), Yahoo! Network Plus (84.8 percent), ShareThis (82.4 percent) and AT&T AdWorks (82.3 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)January 2012 vs. December 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

  Total Unique Visitors (000)
Dec-11 Jan-12 % Change Rank by
Unique
Visitors
Total Internet : Total Audience 220,439 220,154 0 N/A
IRS.GOV 5,044 16,259 222 107
ED.GOV 5,201 9,160 76 185
Pinterest.com 7,516 11,716 56 148
Travelocity 4,869 6,957 43 241
Kayak.com Network 5,851 8,087 38 210
ChaCha.com 9,151 12,279 34 138
Orbitz Worldwide 8,965 11,868 32 141
Info.com 5,883 7,740 32 219
Dominion Enterprises 9,622 12,650 31 131
Indeed 12,928 16,985 31 103

*Ranking based on the top 250 properties in January 2012. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)January 2012 vs. December 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

  Total Unique Visitors (000)
Dec-11 Jan-12 % Change
Total Internet : Total Audience 220,439 220,154 0
Business/Finance – Taxes 6,685 30,715 359
Retail – Computer Software 41,616 54,081 30
Travel – Transactions 2,913 3,730 28
Career Services & Development – Job Search 19,098 24,209 27
Career Services & Development – Training and Education 11,979 14,679 23
Travel – Car Rental 5,079 6,197 22
Travel – Hotels/Resorts 28,035 33,213 18
Career Services & Development – Career Resources 46,145 54,398 18
Entertainment – News 100,121 116,229 16
Travel – Ground/Cruise 12,164 14,097 16

Table 3

comScore Top 50 Properties (U.S.)January 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank Property Unique
Visitors
(000)
  Rank Property Unique
Visitors
(000)
  Total Internet : Total Audience 220,154        
1 Google Sites 187,368   26 Twitter.com 38,410
2 Microsoft Sites 179,220   27 ESPN 38,296
3 Yahoo! Sites 177,249   28 Technorati Media 38,227
4 Facebook.com 163,505   29 LinkedIn.com 36,848
5 Amazon Sites 109,997   30 NetShelter Technology Media 34,954
6 AOL, Inc. 107,085   31 Tribune Interactive 34,517
7 Ask Network 93,954   32 AT&T Interactive Network 33,780
8 Glam Media 90,895   33 Disney Online 32,708
9 Wikimedia Foundation Sites 88,527   34 iVillage.com: The Womens Network 31,942
10 Turner Digital 84,041   35 Alloy Digital Network 30,782
11 CBS Interactive 81,631   36 Yelp.com 30,668
12 Apple Inc. 81,536   37 Fox News Digital Network 30,283
13 New York Times Digital 80,161   38 Everyday Health 30,208
14 Viacom Digital 76,254   39 Netflix.com 29,777
15 eBay 71,554   40 Superpages.com Network 28,971
16 Federated Media Publishing 70,260   41 Break Media 28,252
17 Demand Media 61,344   42 The Washington Post Company 27,602
18 VEVO 59,000   43 Scripps Networks Interactive Inc. 27,580
19 Weather Channel, The 58,643   44 Verizon Communications Corporation 26,763
20 craigslist, inc. 53,431   45 NBC Universal 26,546
21 Comcast Corporation 52,890   46 Target Corporation 26,142
22 Gannett Sites 46,620   47 Cox Enterprises Inc. 25,529
23 Answers.com Sites 44,377   48 Discovery Digital Media Sites 25,265
24 Wal-Mart 41,462   49 Internet Brands, Inc. 25,263
25 Adobe Sites 41,451   50 Myspace 25,124

Table 4

comScore Ad Focus Ranking (U.S.)January 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank Property Unique
Visitors (000)
% Reach   Rank Property Unique
Visitors (000)
% Reach
  Total Internet : Total Audience 220,154 100.0          
1 Google Ad Network** 204,468 92.9   26 CPX Interactive** 124,089 56.4
2 AOL Advertising** 187,109 85.0   27 Adconion Media Group** 120,144 54.6
3 Yahoo! Network Plus** 186,587 84.8   28 Undertone** 118,198 53.7
4 ShareThis 181,372 82.4   29 Traffic Marketplace** 116,903 53.1
5 AT&T AdWorks** 181,247 82.3   30 AOL, Inc. 107,085 48.6
6 Google 179,685 81.6   31 Meebo 98,130 44.6
7 Yahoo! Sites 177,249 80.5   32 Technorati Media** 97,287 44.2
8 ValueClick Networks** 176,229 80.0   33 Bing 95,661 43.5
9 24/7 Real Media Global Web Alliance** 176,227 80.0   34 Smowtion Ad Network** 95,226 43.3
10 Microsoft Media Network US** 174,276 79.2   35 Ask Network 93,954 42.7
11 Tribal Fusion** 170,715 77.5   36 Glam Media 90,895 41.3
12 Facebook.com 163,505 74.3   37 Amazon.com* 90,774 41.2
13 Casale Media – MediaNet** 162,269 73.7   38 Rocket Fuel** 89,373 40.6
14 AdBrite** 162,088 73.6   39 Wikipedia.org 88,224 40.1
15 PulsePoint** 154,100 70.0   40 Kontera** 86,005 39.1
16 Specific Media** 153,336 69.6   41 Monster Career Ad Network (CAN)** 78,243 35.5
17 Collective Display** 151,427 68.8   42 Windows Live 74,579 33.9
18 AudienceScience** 149,336 67.8   43 Federated Media Publishing 70,260 31.9
19 Cox Digital Solutions – Network** 146,632 66.6   44 Dedicated Media** 67,243 30.5
20 Vibrant Media** 143,793 65.3   45 About 62,480 28.4
21 interclick** 139,508 63.4   46 Demand Media 61,344 27.9
22 Burst Media** 133,900 60.8   47 Weather Channel, The 58,643 26.6
23 YouTube.com* 126,279 57.4   48 MTV Networks Music 53,932 24.5
24 MSN 125,561 57.0   49 Redux Media Network** 52,684 23.9
25 AdBlade Network** 125,421 57.0   50 Apple.com 49,689 22.6

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! Sites was seen by 80.1 percent of the 220 million Internet users in January.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network. 

True cost of social media marketing makes outsourcing viable

Monday, February 20th, 2012

Social allySocial media is often touted as being free. While many of the tools such as Facebook and Twitter are free, social media is time and labor intensive. The cost of devising and implementing a successful social media strategy that gets results is anything but free.

Social Ally, a new social media support service led by Sally Falkow and Chris Abraham, has released figures that show what social media can actually cost. Social media is fast becoming more than just a part of the marketing and PR mix.

Companies are realizing they need to integrate social engagement into employee relations, hiring, customer service, risk management and product development. This means hiring social media savvy people in many roles across the organization, or putting a dedicated social media team in place to manage the integration.

To plan and effectively implement a social media strategy would require the services of a social media strategist. Most social media strategy consultants charge between $100 and $300 an hour.

If one were hired full time a company would probably have to pay between $50,000 and $100,000 a year. A community manager will cost between $50,000 and $75,000 a year. EConsultancy Social Media Salary Guide in the top 20 US marketsSuccessful engagement across the organization means staff have to be trained. An in-house social media manual and online training course would be around $10,000 and hiring a trainer for on-site workshops will cost anywhere from $1500 – $10,000 a day, depending on who is hired.

Companies could be looking at $250K

Dashboard and monitoring tools could be another $30,000 – $80,000 a year.

Technology costs — blogs, mini sites, video equipment, custom Facebook tabs and apps, online newsroom and mobile apps could be anywhere from as little as $5,000 to as much as $100,000. Take it all into account and a company could be looking at a quarter of a million dollars a year!

Yes, many successful programs have been done for much less, but when calculating ROI it’s wise to look at the big picture and include all the hidden time and labor costs, in order to get the real cost of investment and see the actual return.

“These figures make outsourcing some of the social media support activities an attractive proposition,” says Falkow.

“Engagement and conversation has to be done by people in the company. That’s what social media is all about — conversations between the people in a company and their stakeholders. But engagement is the tip of the social media iceberg: 75% of the work is in the research, monitoring and content creation — and that can be outsourced.”

Social Ally is a group of experienced social media experts with a team of designers, developers, writers, researchers and analysts who are well-versed in social media support activities. With the right social media support team behind you it is possible to maintain successful results with a lean and mean in-house social media team and keep the costs down.

Top 10 brands on Google+ see accelerating fan base

Friday, February 17th, 2012

Google PlusGoogle+ fans (number of people in circles) of the world’s top 100 brands saw big growth in the last month from 222K to 3.1M—a 1,400% increase, according to a SocialShare analysis by - BrightEdge.

However, rapid growth among top 100 brands is largely being driven by ten brands that have established a powerful presence on the platform.

These top ten brands, the G+ Ten, account for more than 3 million of the 3.1 million followers (nearly 100%) and bring more than ten times as many followers as brands in the rest of the top 100.

Clothing giant H&M now holds the number one slot with 462K followers, while Coca-Cola notably leaped from 1,800 to 336K, a 187x increase.

Their direct competitor Pepsi, however, is narrowly ahead with 350K followers. Other notable top 100 brands that round out the G+ Ten include Samsung (372k), Starbucks (335k), Sony (258k), Intel (258k), eBay (253), Google (193K) and Amazon (184K).

The explosion of followers has also led to a Google first—the search giant and parent of Google+ has had the largest fan contingent among the top 100 brands since the social networking site’s debut, yet in the last month they have been surpassed by eight other brands and knocked down to number 9 among the G+ Ten.

“While the growth of the G+ Ten is impressive, in contrast we have noticed many companies seem to be taking a slower, wait-and-see stance to the search giant’s social offering,” said BrightEdge CEO Jim Yu.

Among the top 100 brands on the sidelines were major retailers, travel sites, and automotive brands, and notables such as Goldman Sachs, Microsoft, China Mobile, China Telecom, China Life, and Apple.

There is tremendous interest among large enterprise players in how Google+ will evolve. Although the data shows that brands are embracing the social networking site, the success of the G+ Ten contrasts with lower activity among G+ Laggards (brands 11-100 on the list).

With search driving continued visibility of Google+, we expect to see continued consumer adoption of Google+, but broader brand adoption is still a challenge and increasing attention will be paid to the end-user engagement model. How Google expands from its G+ 10 core partners and spreads more broadly across brands will be closely followed by the industry, and how the engagement model involves end-users may impact the rate Google adds followers. Google+ still has less than 1/100th the number of total consumers interacting with the top 100 brands that Facebook has achieved.

To learn more about the Google+ analysis, please visit BrightEdge SocialShare to view and download the full report here:http://www.brightedge.com/social-share-February-2012-GooglePlus

Day in the life of a social media manager (infographic)

Thursday, February 16th, 2012

So, just what do social media managers do? Socialcast answers that burning question with this infographic:

infographic

Online display advertising growing rapidly, to reach $25.2B this year

Wednesday, February 15th, 2012

Zenith OptimediaThe online display advertising market is one of the fastest growing advertising segments, according to a new study by Zenith Optimedia. The current global display advertising market is predicted to reach $25.27 billion this year, with a 36% growth to $34.4 billion in 2013.

The display advertising market size was more than $5.5 billion during the same time period, representing 37% of the online advertising market. Banner ads made up the majority of display ads, with $3.414 billion in revenue and 23% of the market.

The digital video ad market brought in $891 million with 6% market share. Rich media earned $763 million (5% market share) and sponsorship ads made $467 (3% market share).

Leading the way in this market are your household names like Facebook, who has recently filed for their IPO, Yahoo! (YHOO), Google (GOOG), and Microsoft (MSFT). But with the explosive growth projected, there are plenty of opportunities for companies like FrogAds.com (OTCBB: FROG) and LookSmart (LOOK).

Connect with 60 high growth tech companies at the Southeast Venture Conference

Tuesday, February 14th, 2012

Sevc 2012Make connections with 60 showcase high growth technology companies from the Southeast and Mid-Atlantic as they present to hundreds of executives from the region’s innovation, entrepreneurial and venture communities,  at the Southeast Venture Conference February 29th – March 1st at the Ritz-Carlton in Tysons Corner, Virginia.

In addition to presenting companies and hours of executive networking – the conference will feature a speaker line up including Netflix co-founder and former CEO, Marc Randolphand includes dozens of leading venture capital investors from groups like Lightbank and NEA; industry insiders from organizations including Bloomberg, Motley Fool and theNational Venture Capital Association; and other successful entrepreneurs such asOpenTable founder, Chuck Templeton.

This year’s presenting company line-up includes:

Register today to guarantee your space at the region’s premiere venture forum!

Where the social media jobs are and what they pay (infographic)

Monday, February 13th, 2012

Where are the social media jobs and how much do they pay? The most jobs are in New York, San Jose, San Francisco, LA, Boston, DC and Baltimore, says Onward Search. They pay the most in New York, San Francisco, LA, Boston and DC.

Social media jobs initially fell into the hands of traditional marketers, but more and more it is separate job category. Onwardsearch.com not only offers advice on how to find a job in social media, it has created a series of infographics outlining the best cities for social media positions, and now a social media salary guide.

The blog also offers some solid advice to those in social media. Brian Chappell of Ignite Social Media, for instance, suggests, “Steer away from fuzzy metrics and focus on social media marketing that can move the needle.”

For more, see Onward Search feature, “Social Media Advice from Leading Marketers.

Here’s the firm’s infographic on social media salaries:

infographic social media

 

 

 

 

salary infographic

Marketers should focus on tablet-owners’ honeymoon (infographic)

Monday, February 13th, 2012

With nearly one-third of all Americans now owning a tablet or e-reader, Valentine’s Day romantics should take note. A new Tablet Trends Study just released by Rosettareveals that the majority of tablet users (68%) will likely spend significant time with their touch-screen devices in the bedroom.

At the potential expense of their significant others, consumers are enjoying their own private “honeymoon” with their tablets for the first few months as they get to know their new devices in some untraditional rooms in the home, including 24% who take their tablets to the bathroom.

In addition to these headline findings, the Tablet Trends Study also unveils important key learnings for marketers about where and how tablets are being used over time.

For brands that understand these new behaviors and adapt engagement strategies to follow usage patterns, their investment and effort to reach consumers on connected deviceswill be far more effective. Marketers beware, the rules are changing for where and how to reach consumers on connected devices:

  • Capitalize on the honeymoon period. When the device is new, consumers tend to explore the full range of capabilities offered by tablets, from buying applications to creating documents, to shopping. After six months or more of ownership, a clearer pattern emerges as certain usages drop off and they continue to more actively use their tablets for things like reading or checking email, watching TV or movies, reading e-books, magazines or newspapers, and using social networking sites. Brands who understand this timeline can market more effectively during different stages.
  • Keep the spark alive. Those who have owned their tablets for seven months or longer are more likely to prefer using a computer for many of the activities that they have previously explored during the honeymoon period. The opportunity for marketers is to give consumers more reasons to fall in love with their tablets over and over again, and to find the right intersection points between the tablet, computer and even smartphone usage as behaviors shift over time.
  • Timing is everything. Targeting customers on their tablets with the right message or experience at the right moment is critical for brands to sell more apps, products, services and accessories. Understanding how, where and why consumers are using their devices deepens the ‘can’t-live-without-you’ connection.

“Like in any relationship, the pressure is on to keep consumers engaged and happy with their tablets beyond that initial infatuation period,” said Jay Lichtenstein, a Partner in Rosetta’s Consulting Practice. “The key is to deeply understand a user’s motivations and needs and then build the experiences to captivate them.

Here is an infographic Rosetta created illustrating its findings:

infographic

 

 

Fifty percent of inMarket users discovered products in stores with smartphones

Friday, February 10th, 2012

 InMarket,a mobile in-store brand engagement firm, says that 50 percent of its users discovered products in stores with their smartphones in Q4 201150 percent of its users discovered products in stores with their smartphones in Q4 2011.

Product discovery — the consumer’s initial encounter with a product — plays a critical role in the path to purchase, particularly when it occurs in a store.

We suspect marketing to customers already shopping in stores who carry smartphones is going to be an increasingly big deal. A variety of technologies focused on this sort of marketing are emerging with more surely to come. So you’ll be hearing a lot more about “mobile-enabled shopping.”

Traditionally, in-store product introductions have relied on displays or end caps to capture consumer attention.

InMarket sells “virtual end caps” — product introductions that occur via mobile as soon as the consumer enters the store.  With more than half of adult consumers using their phones while they shop, inMarket expects that product discovery will increase in 2012.

“Consumers use their phones every day at multiple points throughout the path to purchase, and we’re in front of them the entire time,” said Todd Dipaola, president and co-founder of inMarket.

“Brands are realizing that it’s not simply about awareness or the check-in, but about influencing consumer behavior once they’re in the store.  inMarket introduces consumers to products and fosters connections when it matters — in the aisles, not on the sofa.”