Archive for the ‘Marketing’ Category
Tuesday, February 21st, 2012
By Allan Maurer
Wouldn’t it be great if everytime you talked to a service or sales representative you didn’t have to struggle to understand an accent or someone reading from a script with little understanding of your problem? DC-based 3CLogic says its call center solutions are inexpensive yet sophisticated enough that “All those outsourced call center jobs can be brought back – and actually be less expensive than those in India or the Phillipines.
So says Raj Sharma, CEO and founder of 3CLogic.
Inexpensive does not mean unsophisticated, Sharma notes.
Call centers “live and die by reports,” says he says, “Lots of our customers love our reporting features, customized and canned.”
Not only that, says Sharma, a veteran of the VoIP industry, a VoIP set of tools gives call center reps a 360 degree view of former customer interactions, which Sharma says is “the Holy Grail,” in the world of customer service and sales.
That means that when a call comes in, the rep can see any prior engagements in a single view.
They know it’s important
“A lot of people talk about this. They know it’s important. It is something we help them actually implement. We have what we call connectors that tie into customer relationship management software and databases and can extract that information. We do it so they don’t have to hire a consultant.”
Sharma points out that on average, call centers fail to follow up on 75 percent to 90 percent of all leads and inquiries and a more efficient call center powered by 3CLogic’s software can dramtically increase efficiency.
Presenting at SEVC
 3CLogic's Maryland offices.
Founded in 2005, Baltimore-based 3CLogic has been selling its products for 18 months. The 30-employee firm raised funding from Medelin Ventures and Delmag Ventures. It is one of 60 innovative companies presenting at the upcoming Southeast Venture Conference in Tysons Corner, VA, Feb. 29-March 1.
The firm is seeking growth funding in the $1.5 million to $2 million range and will present to venture and angel investors representing billions in available capital.
One unique part of the 3cLogic solution is that its hosts management reporting services on the Amazon cloud. “We don’t route our calls through them, that’s done directly through VoIP carriers.”
A fraction of the cost of competitors
But using the cloud means “We’re able to do things at a fraction of the cost of our competitors,” says Sharma. Also, he says, “Many of our competitors have trouble with scaling. They have centralized everything in one facility and they get overloads and have to buy new servers.”
As you might expect, “Cost is a huge issue,” with these call center solutions.
The distributed architecture 3cLogic uses allows customers to do some things – such as keeping their recordings secure on their own servers while doing other things from Amazon Web Services. “We can mix and match confidential information so a client doesn’t have to worry about confidential information getting into the cloud,” Sharma explains.
Charges per seat
The redundancy built into 3CLogic’s architecture means it didn’t even notice that Amazon’s cloud services had an outage a while back.
The company charges on an agent ID fee basis, a per seat per month charge.
A lot of services are bundled into that fee, Sharma notes. That includes the capability of routing calls to a Spanish speaker, say, or to make outbound calls using a predictive dialer so 50 agents can make 200 outbound calls and wait for live persons to answer.
The company has about 200 customers.
Tags: 3CLogic, call centers, customer relationship management, outsourced call center jobs, Raj Sharma, Southeast Venture Conference, VoIP solutions Posted in Events, Internet/New Media, IT, Marketing | No Comments »
Monday, February 20th, 2012
Tax sites rapidly grew in January as millions of Americans looked to begin preparing to file, according to comScore, the digital measurement firm. Many Americans also booked travel to escape the winter doldrums, while others resolved to begin the new year by researching new careers and education programs.
“In January, the average U.S. Internet user spent a record 36 hours online, reflecting the growing importance of digital media to Americans’ daily lives,” said Jeff Hackett, executive vice president of comScore.
“Among the biggest category gainers in this heavy month of Internet usage were Travel and Career sites, which posted double-digit gains, and of course Tax sites as the non-procrastinators among us decided to get an early jump on getting their refunds.”
Winter Blues Melt at Travel Sites
Several Travel subcategories were among the top-gainers in January, including Transaction sites which grew 28 percent to 3.7 million visitors. TravelPN.com led the category with 798,000 visitors (up 11 percent), followed by Viator.com with 642,000 (up 9 percent), WWTE.com with 442,000 (up 86 percent) and OneTime.com with 278,000 (up 48 percent).
Car Rental sites jumped 22 percent to 6.2 million visitors during the month, led by Enterprise Rent-A-Car Company with 3.2 million visitors (up 14 percent). Avis Budget Group ranked second with nearly 2 million visitors (up 19 percent), followed by Hertz with 1.3 million (up 21 percent), CarRentals.com with 793,000 (up 30 percent) and Dollar Thrifty Automotive Group, Inc. with 790,000 (up 27 percent).
A trip wouldn’t be complete without lodging, so it is not a surprise that Hotels/Resorts also ranked among the fastest-growing Travel sites. The category attracted 33.2 million visitors in January, representing an 18-percent increase.
Marriott secured the #1 position in the category with 5.1 million visitors (up 30 percent), followed by Disney Parks & Travel with 4.8 million (up 36 percent), Hilton Hotels with 4.6 million (up 25 percent) and Expedia Hotels with 3.3 million.
Career-Minded Americans Research Options Online
As the new year began, Americans turned their focus to career services and education. Traffic to Job Search sites grew 27 percent in January to 24.2 million visitors. Indeed.com Job Search ranked as the category leader with 13.7 million visitors (up 33 percent), followed by CareerBuilder.com Job Search with 9.8 million (up 27 percent), Monster.com Job Search with 5 million (up 28 percent) and SimplyHired.com with 3.5 million (up 42 percent).
Training and Education sites also gained traction, with a sizeable increase of 23 percent to 14.7 million visitors. LiveCareer.com topped the list with 1.2 million visitors (up 58 percent), followed by AesopOnline.com with 940,000 (up 44 percent), FastWeb.com with 736,000 (up 30 percent) and Learn4Good.com with 599,000.
Tax Sites Spike as Season Begins
Visitation to Tax sites swelled in January as millions decided to get a jump on filing and hopefully getting a refund check from Uncle Sam. More than 30.7 million Americans visited a Tax site in January, up 359 percent to rank as the fastest growing category.
Top 50 Properties
Google Sites ranked as the #1 property in January with 187.4 million visitors, followed by Microsoft Sites with 179.2 million and Yahoo! Sites with 177.2 million. LinkedIn.com jumped 8 positions to rank #29 with 36.8 million visitors, while Everyday Health, which helped many fulfill their New Year’s resolutions to be healthier, leapt 10 positions to #38.
Top 50 Ad Focus Ranking
Google Ad Network led the January Ad Focus ranking with a reach of 92.9 percent of Americans online, followed by AOL Advertising (85 percent), Yahoo! Network Plus (84.8 percent), ShareThis (82.4 percent) and AT&T AdWorks (82.3 percent).
Table 1
| comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)January 2012 vs. December 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| |
Total Unique Visitors (000) |
| Dec-11 |
Jan-12 |
% Change |
Rank by
Unique
Visitors |
| Total Internet : Total Audience |
220,439 |
220,154 |
0 |
N/A |
| IRS.GOV |
5,044 |
16,259 |
222 |
107 |
| ED.GOV |
5,201 |
9,160 |
76 |
185 |
| Pinterest.com |
7,516 |
11,716 |
56 |
148 |
| Travelocity |
4,869 |
6,957 |
43 |
241 |
| Kayak.com Network |
5,851 |
8,087 |
38 |
210 |
| ChaCha.com |
9,151 |
12,279 |
34 |
138 |
| Orbitz Worldwide |
8,965 |
11,868 |
32 |
141 |
| Info.com |
5,883 |
7,740 |
32 |
219 |
| Dominion Enterprises |
9,622 |
12,650 |
31 |
131 |
| Indeed |
12,928 |
16,985 |
31 |
103 |
*Ranking based on the top 250 properties in January 2012. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.
Table 2
| comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)January 2012 vs. December 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| |
Total Unique Visitors (000) |
| Dec-11 |
Jan-12 |
% Change |
| Total Internet : Total Audience |
220,439 |
220,154 |
0 |
| Business/Finance – Taxes |
6,685 |
30,715 |
359 |
| Retail – Computer Software |
41,616 |
54,081 |
30 |
| Travel – Transactions |
2,913 |
3,730 |
28 |
| Career Services & Development – Job Search |
19,098 |
24,209 |
27 |
| Career Services & Development – Training and Education |
11,979 |
14,679 |
23 |
| Travel – Car Rental |
5,079 |
6,197 |
22 |
| Travel – Hotels/Resorts |
28,035 |
33,213 |
18 |
| Career Services & Development – Career Resources |
46,145 |
54,398 |
18 |
| Entertainment – News |
100,121 |
116,229 |
16 |
| Travel – Ground/Cruise |
12,164 |
14,097 |
16 |
Table 3
| comScore Top 50 Properties (U.S.)January 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| Rank |
Property |
Unique
Visitors(000) |
|
Rank |
Property |
Unique
Visitors(000) |
| |
Total Internet : Total Audience |
220,154 |
|
|
|
|
| 1 |
Google Sites |
187,368 |
|
26 |
Twitter.com |
38,410 |
| 2 |
Microsoft Sites |
179,220 |
|
27 |
ESPN |
38,296 |
| 3 |
Yahoo! Sites |
177,249 |
|
28 |
Technorati Media |
38,227 |
| 4 |
Facebook.com |
163,505 |
|
29 |
LinkedIn.com |
36,848 |
| 5 |
Amazon Sites |
109,997 |
|
30 |
NetShelter Technology Media |
34,954 |
| 6 |
AOL, Inc. |
107,085 |
|
31 |
Tribune Interactive |
34,517 |
| 7 |
Ask Network |
93,954 |
|
32 |
AT&T Interactive Network |
33,780 |
| 8 |
Glam Media |
90,895 |
|
33 |
Disney Online |
32,708 |
| 9 |
Wikimedia Foundation Sites |
88,527 |
|
34 |
iVillage.com: The Womens Network |
31,942 |
| 10 |
Turner Digital |
84,041 |
|
35 |
Alloy Digital Network |
30,782 |
| 11 |
CBS Interactive |
81,631 |
|
36 |
Yelp.com |
30,668 |
| 12 |
Apple Inc. |
81,536 |
|
37 |
Fox News Digital Network |
30,283 |
| 13 |
New York Times Digital |
80,161 |
|
38 |
Everyday Health |
30,208 |
| 14 |
Viacom Digital |
76,254 |
|
39 |
Netflix.com |
29,777 |
| 15 |
eBay |
71,554 |
|
40 |
Superpages.com Network |
28,971 |
| 16 |
Federated Media Publishing |
70,260 |
|
41 |
Break Media |
28,252 |
| 17 |
Demand Media |
61,344 |
|
42 |
The Washington Post Company |
27,602 |
| 18 |
VEVO |
59,000 |
|
43 |
Scripps Networks Interactive Inc. |
27,580 |
| 19 |
Weather Channel, The |
58,643 |
|
44 |
Verizon Communications Corporation |
26,763 |
| 20 |
craigslist, inc. |
53,431 |
|
45 |
NBC Universal |
26,546 |
| 21 |
Comcast Corporation |
52,890 |
|
46 |
Target Corporation |
26,142 |
| 22 |
Gannett Sites |
46,620 |
|
47 |
Cox Enterprises Inc. |
25,529 |
| 23 |
Answers.com Sites |
44,377 |
|
48 |
Discovery Digital Media Sites |
25,265 |
| 24 |
Wal-Mart |
41,462 |
|
49 |
Internet Brands, Inc. |
25,263 |
| 25 |
Adobe Sites |
41,451 |
|
50 |
Myspace |
25,124 |
Table 4
| comScore Ad Focus Ranking (U.S.)January 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix |
| Rank |
Property |
Unique
Visitors (000) |
% Reach |
|
Rank |
Property |
Unique
Visitors (000) |
% Reach |
| |
Total Internet : Total Audience |
220,154 |
100.0 |
|
|
|
|
|
| 1 |
Google Ad Network** |
204,468 |
92.9 |
|
26 |
CPX Interactive** |
124,089 |
56.4 |
| 2 |
AOL Advertising** |
187,109 |
85.0 |
|
27 |
Adconion Media Group** |
120,144 |
54.6 |
| 3 |
Yahoo! Network Plus** |
186,587 |
84.8 |
|
28 |
Undertone** |
118,198 |
53.7 |
| 4 |
ShareThis |
181,372 |
82.4 |
|
29 |
Traffic Marketplace** |
116,903 |
53.1 |
| 5 |
AT&T AdWorks** |
181,247 |
82.3 |
|
30 |
AOL, Inc. |
107,085 |
48.6 |
| 6 |
Google |
179,685 |
81.6 |
|
31 |
Meebo |
98,130 |
44.6 |
| 7 |
Yahoo! Sites |
177,249 |
80.5 |
|
32 |
Technorati Media** |
97,287 |
44.2 |
| 8 |
ValueClick Networks** |
176,229 |
80.0 |
|
33 |
Bing |
95,661 |
43.5 |
| 9 |
24/7 Real Media Global Web Alliance** |
176,227 |
80.0 |
|
34 |
Smowtion Ad Network** |
95,226 |
43.3 |
| 10 |
Microsoft Media Network US** |
174,276 |
79.2 |
|
35 |
Ask Network |
93,954 |
42.7 |
| 11 |
Tribal Fusion** |
170,715 |
77.5 |
|
36 |
Glam Media |
90,895 |
41.3 |
| 12 |
Facebook.com |
163,505 |
74.3 |
|
37 |
Amazon.com* |
90,774 |
41.2 |
| 13 |
Casale Media – MediaNet** |
162,269 |
73.7 |
|
38 |
Rocket Fuel** |
89,373 |
40.6 |
| 14 |
AdBrite** |
162,088 |
73.6 |
|
39 |
Wikipedia.org |
88,224 |
40.1 |
| 15 |
PulsePoint** |
154,100 |
70.0 |
|
40 |
Kontera** |
86,005 |
39.1 |
| 16 |
Specific Media** |
153,336 |
69.6 |
|
41 |
Monster Career Ad Network (CAN)** |
78,243 |
35.5 |
| 17 |
Collective Display** |
151,427 |
68.8 |
|
42 |
Windows Live |
74,579 |
33.9 |
| 18 |
AudienceScience** |
149,336 |
67.8 |
|
43 |
Federated Media Publishing |
70,260 |
31.9 |
| 19 |
Cox Digital Solutions – Network** |
146,632 |
66.6 |
|
44 |
Dedicated Media** |
67,243 |
30.5 |
| 20 |
Vibrant Media** |
143,793 |
65.3 |
|
45 |
About |
62,480 |
28.4 |
| 21 |
interclick** |
139,508 |
63.4 |
|
46 |
Demand Media |
61,344 |
27.9 |
| 22 |
Burst Media** |
133,900 |
60.8 |
|
47 |
Weather Channel, The |
58,643 |
26.6 |
| 23 |
YouTube.com* |
126,279 |
57.4 |
|
48 |
MTV Networks Music |
53,932 |
24.5 |
| 24 |
MSN |
125,561 |
57.0 |
|
49 |
Redux Media Network** |
52,684 |
23.9 |
| 25 |
AdBlade Network** |
125,421 |
57.0 |
|
50 |
Apple.com |
49,689 |
22.6 |
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! Sites was seen by 80.1 percent of the 220 million Internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
Tags: Amazon, AOL, AOL advertising, Apple, AT&T adWorks, comScore, Demand Media, Disney Online, ESPN, Everyday Health, facebook, Fox News Digital Network, Google ad Network, LinkedIn, Microsoft sites, NetShelter Technology Media, New Times Digital, online advertising, ShareThis, Technorati Media, top 50 web sites, Tribune Interactive, Turner Digital, twitter, Viacom Digitalk, Village.com, Yahoo! Network Plus, Yahooo, Yelp Posted in Amazon, Analytics, Apple, Facebook, Google, Internet/New Media, Marketing, social media, Studies, surveys, reports | No Comments »
Monday, February 20th, 2012
Social media is often touted as being free. While many of the tools such as Facebook and Twitter are free, social media is time and labor intensive. The cost of devising and implementing a successful social media strategy that gets results is anything but free.
Social Ally, a new social media support service led by Sally Falkow and Chris Abraham, has released figures that show what social media can actually cost. Social media is fast becoming more than just a part of the marketing and PR mix.
Companies are realizing they need to integrate social engagement into employee relations, hiring, customer service, risk management and product development. This means hiring social media savvy people in many roles across the organization, or putting a dedicated social media team in place to manage the integration.
To plan and effectively implement a social media strategy would require the services of a social media strategist. Most social media strategy consultants charge between $100 and $300 an hour.
If one were hired full time a company would probably have to pay between $50,000 and $100,000 a year. A community manager will cost between $50,000 and $75,000 a year. EConsultancy Social Media Salary Guide in the top 20 US marketsSuccessful engagement across the organization means staff have to be trained. An in-house social media manual and online training course would be around $10,000 and hiring a trainer for on-site workshops will cost anywhere from $1500 – $10,000 a day, depending on who is hired.
Companies could be looking at $250K
Dashboard and monitoring tools could be another $30,000 – $80,000 a year.
Technology costs — blogs, mini sites, video equipment, custom Facebook tabs and apps, online newsroom and mobile apps could be anywhere from as little as $5,000 to as much as $100,000. Take it all into account and a company could be looking at a quarter of a million dollars a year!
Yes, many successful programs have been done for much less, but when calculating ROI it’s wise to look at the big picture and include all the hidden time and labor costs, in order to get the real cost of investment and see the actual return.
“These figures make outsourcing some of the social media support activities an attractive proposition,” says Falkow.
“Engagement and conversation has to be done by people in the company. That’s what social media is all about — conversations between the people in a company and their stakeholders. But engagement is the tip of the social media iceberg: 75% of the work is in the research, monitoring and content creation — and that can be outsourced.”
Social Ally is a group of experienced social media experts with a team of designers, developers, writers, researchers and analysts who are well-versed in social media support activities. With the right social media support team behind you it is possible to maintain successful results with a lean and mean in-house social media team and keep the costs down.
Tags: Chris Abraham, cost of social media marketing, Sally Falkow, Social Ally Posted in Internet/New Media, Marketing, social media, Studies, surveys, reports | 2 Comments »
Friday, February 17th, 2012
Google+ fans (number of people in circles) of the world’s top 100 brands saw big growth in the last month from 222K to 3.1M—a 1,400% increase, according to a SocialShare analysis by - BrightEdge.
However, rapid growth among top 100 brands is largely being driven by ten brands that have established a powerful presence on the platform.
These top ten brands, the G+ Ten, account for more than 3 million of the 3.1 million followers (nearly 100%) and bring more than ten times as many followers as brands in the rest of the top 100.
Clothing giant H&M now holds the number one slot with 462K followers, while Coca-Cola notably leaped from 1,800 to 336K, a 187x increase.
Their direct competitor Pepsi, however, is narrowly ahead with 350K followers. Other notable top 100 brands that round out the G+ Ten include Samsung (372k), Starbucks (335k), Sony (258k), Intel (258k), eBay (253), Google (193K) and Amazon (184K).
The explosion of followers has also led to a Google first—the search giant and parent of Google+ has had the largest fan contingent among the top 100 brands since the social networking site’s debut, yet in the last month they have been surpassed by eight other brands and knocked down to number 9 among the G+ Ten.
“While the growth of the G+ Ten is impressive, in contrast we have noticed many companies seem to be taking a slower, wait-and-see stance to the search giant’s social offering,” said BrightEdge CEO Jim Yu.
Among the top 100 brands on the sidelines were major retailers, travel sites, and automotive brands, and notables such as Goldman Sachs, Microsoft, China Mobile, China Telecom, China Life, and Apple.
There is tremendous interest among large enterprise players in how Google+ will evolve. Although the data shows that brands are embracing the social networking site, the success of the G+ Ten contrasts with lower activity among G+ Laggards (brands 11-100 on the list).
With search driving continued visibility of Google+, we expect to see continued consumer adoption of Google+, but broader brand adoption is still a challenge and increasing attention will be paid to the end-user engagement model. How Google expands from its G+ 10 core partners and spreads more broadly across brands will be closely followed by the industry, and how the engagement model involves end-users may impact the rate Google adds followers. Google+ still has less than 1/100th the number of total consumers interacting with the top 100 brands that Facebook has achieved.
To learn more about the Google+ analysis, please visit BrightEdge SocialShare to view and download the full report here:http://www.brightedge.com/social-share-February-2012-GooglePlus
Tags: BrightEdge, Google+ top brands, Jim Yu, SocialShare analysis Posted in Amazon, Google, Internet/New Media, Marketing, Studies, surveys, reports | No Comments »
Thursday, February 16th, 2012
So, just what do social media managers do? Socialcast answers that burning question with this infographic:

Tags: brand ambassadors, day in the life of a social media manager, qualities of social media managers, Skype, social media salaries, Socialcast Posted in Facebook, Google, infographic, Internet/New Media, LinkedIn, Marketing, social media, Studies, surveys, reports, TechJobs, Twitter | No Comments »
Wednesday, February 15th, 2012
The online display advertising market is one of the fastest growing advertising segments, according to a new study by Zenith Optimedia. The current global display advertising market is predicted to reach $25.27 billion this year, with a 36% growth to $34.4 billion in 2013.
The display advertising market size was more than $5.5 billion during the same time period, representing 37% of the online advertising market. Banner ads made up the majority of display ads, with $3.414 billion in revenue and 23% of the market.
The digital video ad market brought in $891 million with 6% market share. Rich media earned $763 million (5% market share) and sponsorship ads made $467 (3% market share).
Leading the way in this market are your household names like Facebook, who has recently filed for their IPO, Yahoo! (YHOO), Google (GOOG), and Microsoft (MSFT). But with the explosive growth projected, there are plenty of opportunities for companies like FrogAds.com (OTCBB: FROG) and LookSmart (LOOK).
Tags: digital advertising, facebook, Microsoft, online display advertising segment, Yahoo, Zenith Optimedia Posted in Facebook, Internet/New Media, Marketing, Microsoft, Studies, surveys, reports | No Comments »
Tuesday, February 14th, 2012
Make connections with 60 showcase high growth technology companies from the Southeast and Mid-Atlantic as they present to hundreds of executives from the region’s innovation, entrepreneurial and venture communities, at the Southeast Venture Conference February 29th – March 1st at the Ritz-Carlton in Tysons Corner, Virginia.
In addition to presenting companies and hours of executive networking – the conference will feature a speaker line up including Netflix co-founder and former CEO, Marc Randolphand includes dozens of leading venture capital investors from groups like Lightbank and NEA; industry insiders from organizations including Bloomberg, Motley Fool and theNational Venture Capital Association; and other successful entrepreneurs such asOpenTable founder, Chuck Templeton.
This year’s presenting company line-up includes:
- 3CLogic - Rockville, MD; www.3clogic.com
- App47 - Reston, VA; www.app47.com
- ArcMail Technology - Shreveport, LA; www.arcmail.com
- beBetter Health - Atlanta, GA; www.bebetterhealth.com
- Benzinga - Dover, DE; www.benzinga.com
- Bion - Atlanta, GA; www.bioncorp.com
- BrazenCareerist - McLean, VA; www.brazencareerist.com
- Cardagin Networks - Charlottesville, VA; www.cardagin.com
- Careerminds Group - Newark, DE; www.careerminds.com
- CodeGuard - Atlanta, GA; www.codeguard.com
- CoupTessa - Miami, FL; www.couptessa.com
- cVidya Networks - Plantation, FL; www.cvidya.com
- DineTouch - Knoxville, TN; www.dinetouch.com
- Geosteller - Martinsburg, WV; www.geostellar.com
- Grab Networks - Dulles, VA; www.grabnetworks.com
- Green Wizard - Mount Pleasant, SC; www.greenwizard.com
- GreenCloud - Greenville, SC; www.gogreencloud.com
- GreenTec - Reston, VA; www.greentec-usa.com
- HemoSonics - Charlottesville, VA; www.hemosonics.com
- Kabbage - Atlanta, GA; www.kabbage.com
- Katharos - Raleigh, NC
- Koofers - Reston, VA; www.koofers.com
- LSN Mobile - Atlanta, GA; www.lsnmobile.com
- ExactCost - Hallandale Beach, FL; www.exactcost.com
- meet.com - Orlando, FL; www.meet.com
- MissionMode - Winston-Salem, NC; www.missionmode.com
- MobiBucks - Louisville, KY; www.mobibucks.com
- Netsertive - Research Triangle Park, NC; www.netsertive.com
- newBrandAnalytics - Washington, DC; www.newbrandanalytics.com
- Notable Solutions - Rockville, MD; www.nsiautostore.com
- Oversight Systems - Atlanta, GA; www.oversightsystems.com
- Payright Health - Hockessin, DE; www.payrighthealth.com
- Phymedica - Richmond, VA
- Pixelligent Technologies - Baltimore, MD; www.pixelligent.com
- Podponics - Atlanta, GA; www.podponics.com
- Preparis - Atlanta, GA; www.preparis.com
- SemaConnect - Annapolis, MD; www.semaconnect.com
- Sensiotec - Atlanta, GA; www.sensiotec.com
- Sparkfly - Atlanta, GA; www.sparkfly.com
- Sparkpad - Sterling, VA; www.sparkpad.com
- Sponto - Washington, DC; www.sponto.com
- Spring Metrics - Durham, NC; www.springmetrics.com
- StrikeIron - Cary, NC; www.strikeiron.com
- Tantalus - Morrisville, NC; www.tantalus.com
- Unrabble - Ft. Lauderdale, FL; www.unrabble.com
- Verdeeco - Atlanta, GA; www.verdeeco.com
- Vertical Acuity - Atlanta, GA; www.verticalacuity.com
- VoteIt - New Orleans, LA; www.voteit.com
- WeddingWire - Bethesda, MD; www.weddingwire.com
- Windsor Circle - Durham, NC; www.windsorcircle.com
- ZAP - Alpharetta, GA; www.zap-t.com
- Zephyr Technology - Annapolis,MD; www.zephyr-technology.com
- Zipit Wireless - Greenville, SC; www.zipitwireless.com
Register today to guarantee your space at the region’s premiere venture forum!
Tags: Ali Byrd, Bloomberg, Brian Rich, Catalyst Ventures, Chuck Templeton, Edison Ventures, Eric Bleeker, Harry Weller, Howstuffworks, Hummer Winblad Venture Partners, Jalak Jobanputra, Karin Klein, Lenard Marcus, Lightbank, Luke Burns, Marc Randolph, Mark Gorenberg, Mark Heesen, Marshall Brain, NEA, New Venture Partners, OpenTable, Paul Lee, Point Judith Capital, Robert Peterman, Roland Reynolds, Sean Marsh, SecondMarket, SEVC, Southeast Venture Conference, The Motley Fool Com Posted in Events, Internet/New Media, IT, Marketing, Maryland, Potomac, Uncategorized, Virginia, Washington, DC | No Comments »
Monday, February 13th, 2012
Where are the social media jobs and how much do they pay? The most jobs are in New York, San Jose, San Francisco, LA, Boston, DC and Baltimore, says Onward Search. They pay the most in New York, San Francisco, LA, Boston and DC.
Social media jobs initially fell into the hands of traditional marketers, but more and more it is separate job category. Onwardsearch.com not only offers advice on how to find a job in social media, it has created a series of infographics outlining the best cities for social media positions, and now a social media salary guide.
The blog also offers some solid advice to those in social media. Brian Chappell of Ignite Social Media, for instance, suggests, “Steer away from fuzzy metrics and focus on social media marketing that can move the needle.”
For more, see Onward Search feature, “Social Media Advice from Leading Marketers.
Here’s the firm’s infographic on social media salaries:


Tags: Austin, Baltimore, Boston, CA, CO, DC, Denver, Detroit, Houston, LA, MD, MI, Miami Fl, NY., Onward Search, Phoenix Arizona, San Diego, San Francisco, San Jose, social media jobs, social media salaries, TX, Washington Posted in infographic, Internet/New Media, Marketing, social media, Studies, surveys, reports | No Comments »
Monday, February 13th, 2012
With nearly one-third of all Americans now owning a tablet or e-reader, Valentine’s Day romantics should take note. A new Tablet Trends Study just released by Rosettareveals that the majority of tablet users (68%) will likely spend significant time with their touch-screen devices in the bedroom.
At the potential expense of their significant others, consumers are enjoying their own private “honeymoon” with their tablets for the first few months as they get to know their new devices in some untraditional rooms in the home, including 24% who take their tablets to the bathroom.
In addition to these headline findings, the Tablet Trends Study also unveils important key learnings for marketers about where and how tablets are being used over time.
For brands that understand these new behaviors and adapt engagement strategies to follow usage patterns, their investment and effort to reach consumers on connected deviceswill be far more effective. Marketers beware, the rules are changing for where and how to reach consumers on connected devices:
- Capitalize on the honeymoon period. When the device is new, consumers tend to explore the full range of capabilities offered by tablets, from buying applications to creating documents, to shopping. After six months or more of ownership, a clearer pattern emerges as certain usages drop off and they continue to more actively use their tablets for things like reading or checking email, watching TV or movies, reading e-books, magazines or newspapers, and using social networking sites. Brands who understand this timeline can market more effectively during different stages.
- Keep the spark alive. Those who have owned their tablets for seven months or longer are more likely to prefer using a computer for many of the activities that they have previously explored during the honeymoon period. The opportunity for marketers is to give consumers more reasons to fall in love with their tablets over and over again, and to find the right intersection points between the tablet, computer and even smartphone usage as behaviors shift over time.
- Timing is everything. Targeting customers on their tablets with the right message or experience at the right moment is critical for brands to sell more apps, products, services and accessories. Understanding how, where and why consumers are using their devices deepens the ‘can’t-live-without-you’ connection.
“Like in any relationship, the pressure is on to keep consumers engaged and happy with their tablets beyond that initial infatuation period,” said Jay Lichtenstein, a Partner in Rosetta’s Consulting Practice. “The key is to deeply understand a user’s motivations and needs and then build the experiences to captivate them.
Here is an infographic Rosetta created illustrating its findings:

Tags: marketing to tablet owners, Rosetta, tablet trends Posted in Hardware, infographic, Internet/New Media, Marketing, Studies, surveys, reports | No Comments »
Friday, February 10th, 2012
InMarket,a mobile in-store brand engagement firm, says that 50 percent of its users discovered products in stores with their smartphones in Q4 201150 percent of its users discovered products in stores with their smartphones in Q4 2011.
Product discovery — the consumer’s initial encounter with a product — plays a critical role in the path to purchase, particularly when it occurs in a store.
We suspect marketing to customers already shopping in stores who carry smartphones is going to be an increasingly big deal. A variety of technologies focused on this sort of marketing are emerging with more surely to come. So you’ll be hearing a lot more about “mobile-enabled shopping.”
Traditionally, in-store product introductions have relied on displays or end caps to capture consumer attention.
InMarket sells “virtual end caps” — product introductions that occur via mobile as soon as the consumer enters the store. With more than half of adult consumers using their phones while they shop, inMarket expects that product discovery will increase in 2012.
“Consumers use their phones every day at multiple points throughout the path to purchase, and we’re in front of them the entire time,” said Todd Dipaola, president and co-founder of inMarket.
“Brands are realizing that it’s not simply about awareness or the check-in, but about influencing consumer behavior once they’re in the store. inMarket introduces consumers to products and fosters connections when it matters — in the aisles, not on the sofa.”
Tags: end caps, inMarket, mobile-enabled shoppers, smartphones in stores Posted in Internet/New Media, Marketing, Mobile, smartphones, Studies, surveys, reports, Telecommunications | No Comments »
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