Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million.
Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers January 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix
Property
Total Unique Viewers (000)
Videos (000)*
Minutes per Viewer
Total Internet : Total Audience
181,115
39,995,849
1,354.7
Google Sites
151,989
18,633,743
448.7
VEVO
51,499
716,608
62.2
Yahoo! Sites
49,215
538,260
57.4
Viacom Digital
48,104
507,046
58.0
Facebook.com
45,135
248,941
22.0
Microsoft Sites
41,491
558,017
51.3
AOL, Inc.
40,991
419,783
51.4
Hulu
31,383
877,388
189.0
Amazon Sites
27,906
86,705
19.7
NBC Universal
27,096
95,034
17.2
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 5.6 billion video ads in January, with Hulu delivering the highest number of video ad impressions at 1.4 billion. Adap.tv ranked second overall (and highest among video ad exchanges/networks) with 652 million ad views, followed by BrightRoll Video Network with 598 million, Tremor Video with 580 million and Specific Media with 398 million.
Time spent watching video ads totaled more than 2.3 billion minutes during the month, with Hulu delivering the highest duration of video ads at 540 million minutes. Video ads reached 47 percent of the total U.S. population an average of 38 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 43, while ESPN delivered an average of 20 ads per viewer.
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed January 2012 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included) Source: comScore Video Metrix
Property
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
Total Internet : Total Audience
5,558,261
2,329
38.4
47.3
Hulu
1,446,618
540
43.1
11.0
Adap.tv†
651,531
395
10.8
19.8
BrightRoll Video Network**
598,353
370
6.1
32.3
Tremor Video**
580,302
314
12.6
15.0
Specific Media**
397,941
187
5.6
23.2
Auditude, Inc.**
386,702
151
9.7
13.1
Microsoft Sites
385,581
149
11.2
11.2
SpotXchange Video Ad Marketplace**
356,755
207
10.3
11.3
ESPN
343,801
131
20.0
5.6
Viacom Digital
286,024
123
12.8
7.3
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc. **Indicates video ad network †Indicates video ad exchange
Top 10 YouTube Partner Channels by Unique Viewers
The January 2012 YouTube partner data revealed that video music channels VEVO (50.6 million viewers) and Warner Music (29.7 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 23.8 million viewers, followed by Maker Studios Inc. with 12.5 million, FullScreen with 11.6 million and Big Frame with 8.2 million. Among the top 10 YouTube partners, VEVO demonstrated the highest engagement (62 minutes per viewer) and highest number of videos viewed (696 million), while Machinima exhibited the second highest engagement (60 minutes per viewer) and number of videos viewed (347 million).
Top YouTube Partner Channels* Ranked by Unique Video Viewers January 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix
Property
Total Unique Viewers (000)
Videos (000)
Minutes per Viewer
VEVO @ YouTube
50,563
695,947
61.8
Warner Music @ Youtube
29,718
187,672
27.5
Machinima @ YouTube
23,799
347,380
60.4
Maker Studios Inc. @ YouTube
12,505
135,301
47.4
FullScreen @ YouTube
11,579
50,292
17.6
Big Frame @ YouTube
8,167
42,106
18.8
BroadbandTV @ YouTube
8,016
29,695
15.8
Bigpoint @ YouTube
7,864
43,146
21.1
Blizzard @ YouTube
7,572
13,021
4.1
Demand Media @ YouTube
7,296
19,804
9.4
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
Other notable findings from January 2012 include:
84.4 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.
Social media trends are evolving as I write. Convergence, the “cult of influence,” social television, and what seems like a new major player in the social media field every month, among them.
I just joined Pinterest, latest of the hot social startups out there (so, we hear, did Facebook founder/CEO Mark Zuckerberg. He’s been active on the new site for about seven weeks. He liked a colorful photo of lemons and his three pins include the movies “Bridesmaids” and “Moneyball.”
I found Pinterest useful right away, perhaps because a handful of my Facebook friends who already share numerous interests with me are already on the site and pinning away.
I’m finding Google+ useful for insight into tech, marketing, social media, and other topics, although it is a less personal social site for me, at least. Facebook, of course, remains the mainstay of actual social interaction with friends for me. How about you?
Twitter always steers me to a browser bar full of links that interest me, but again, it is as useful to me professionally, or more so, than it is personally. It is continually interesting to see how some celebrities use Twitter, though. For a while, movie director Kevin Smith, who has a new show called “Comic Book Men,” made Twitter almost a second career for a while. You may recall his dustup with an airline that removed him from a flight for being too fat.
I haven’t gotten into social TV much yet, but it’s obviously coming down the media superhighway at high speed, whether people use connected sets or second screens.
Last night I was checking out free videos available from Amazon Prime on my Kindle Fire tablet. My widescreen TV was on with the sound muted as I checked out an old “Star Trek” episode and then an NPR documentary about Franklin Roosevelt’s presidency. I could as easily have watched the videos on the TV set. But a new study shows that when it comes to watching TV, the big screen doesn’t always win.
A new study of over 1,400 consumers, from market research firm Chadwick Martin Bailey, uncovers major changes in how people are watching TV and movies, and the choices they make when it comes to the content they watch online.
Once the domain of early adopters, more than half (54%) of all consumers have already tried alternatives to pay TV (i.e. Netflix, Apple TV, or a network’s website).
An even greater shift is expected, with 16% of all pay TV customers saying they are likely to reduce their level of pay TV service in the next year. In addition to the notable findings below, a summary report is available for download from Chadwick Martin Bailey’s website.
This study finds consumers of all stripes would adopt online TV viewing more broadly once providers develop a simple, reliable, and cost effective solution. According to this study, many of the prerequisites for this shift are already in place.
The biggest screen doesn’t always win, even at home. Core viewing behaviors are changing; 63% of people who recently watched TV on a tablet say they used a tablet even though they had access to a television with the very same content availabl
Streaming content is not only acceptable, it’s preferred. If mainstream consumers had an attachment to physically owning their content, they’re losing it. Respondents found streaming video twice as appealing as downloading and storing content on their own devices.
All of this is happening in the midst of a cost-cutting consumer mindset. Cost concerns came up again and again in the findings, as the main reason for dropping pay TV, for cutting back on pay TV, and for never signing up for pay TV in the first place. Even 1 in 5 of pay TV’s most valuable subscribers (highest ARPU) say they are likely to cut back in the year ahead.
Online viewing is already more common than one might think. Over half of all consumers, not just early adopters, have gotten a taste of viewing TV and/or movies online via services like Netflix, Apple TV, Hulu, or a network website.
“These findings show every part of the consumer TV and movie watching experience is up for grabs,” says Jon Giegengack, Director at Chadwick Martin Bailey. “In the digital music revolution, the primary shift was in how music was bought and stored. When it comes to TV and movies, everything has the potential to change: whom consumers buy from; how much they pay (if they pay at all); and the range of times and places offering viewing opportunities.”
“Consumers are ready to embrace a new method of accessing TV content,” agrees Peter Fondulas, CMB’s co-author on the project. “They’ve got motive, they’ve got interest, and a majority have already begun kicking the tires. What’s missing now is the right platform and offer—something easy to use, understandable, reliable, and affordable. Various players are working hard to come up with that solution; as we learned from the music industry, the first one to offer it effectively will be in an extremely strong position.”
Facebook-led social media are redefining communication, Bing is gaining ground in search, brand dollars are shifting to online, the video boom, and rise of the smartphone and tablet markets are among the trends examined in digital measurement firm comScore’s new 2012 U.S. Digital Future in Focus report.
“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development.
“In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.”
Key insights from the 2012 U.S. Digital Future in Focus include:
Facebook-Led Social Media Market is Redefining Communication in the Digital and Physical Worlds
Social Networking accounted for 16.6 percent of all online minutes at the end of 2011 and is on track to surpass Portals as the most engaging online activity in 2012. Facebook continues to lead as the driving force behind this shift in consumer behavior, accounting for the largest share of online minutes across the entire web in 2011.
Bing Gains Ground in Search
Although Google maintains a strong lead in the U.S. search market, one of the most notable stories in search in 2011 was Bing’s positive growth trajectory. Bing closed out the year by surpassing Yahoo! for the #2 position among core search engines for the first time in its history, bolstered in part by its social search partnership with Facebook implemented in early 2011.
Online Video Boom Signals Sea Change in Video Ecosystem
Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content. More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43-percent increase versus year ago.
Digital Advertising Enters Era of Increased Accountability as Brand Dollars Continue to Shift Online
A staggering 4.8 trillion display ad impressions were delivered across the U.S. web in 2011 as brand advertisers continued to shift dollars to the digital medium. This shift in ad dollars has magnified the need for greater transparency and accountability in ad delivery across the digital advertising ecosystem.
Smartphone and Tablets Fuel the Rise of the Digital Omnivore
The rise of smartphones and tablets has drastically altered consumers’ digital media consumption. In 2011, the majority of all mobile phone owners consumed mobile media on their device, marking an important milestone in the evolution of mobile from primarily a communication device to also a content consumption tool. At the end of the year, more than 8 percent of all digital traffic was consumed beyond the ‘classic web’ via devices such as smartphones and tablets.
E-Commerce is Back and Better Than Ever
Despite the backdrop of continued economic uncertainty, 2011 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in double-digits to significantly outpace growth at brick-and-mortar retail. Total U.S. retail and travel-related e-commerce reached $256 billion in 2011, up 12 percent from 2010.
Amazon.com is planning a video subscription service to compete with Netflix, according to Reuters.
The news service reports that Amazon Inc. is about to disclose a web video deal with Viacom Inc. that is one of the final steps in its move to compete with the Netflix streaming video service.
Viacom owns TV shows and movies from MTV, Nickelodeon and Parmount Studios.
Amazon has already inked deals for its Prime Instant Video service with CEBS, Time Warner, News Corp.’s Fox, Sony, Coimcast’s NBC Universal and Walt Disney.
We purchased Amazon’s $79 Prime service after our Kindle Fire free trial ran out. We’ve found the free video offerings thin and the $1.99 an episode pricing for TV shows a bit much. We can rent a DVD with 2-4 shows for that or less at the local Blockbuster across the street. The Prime books you can borrow free are similarly very limited. The free tw0-day shipping is nice, don’t know if it’s worth $79 a year.
Still, Amazon is hot to create a separate stand alone video service available to non-Prime members.
Amazon says the number of videos bought or rented from Amazon Instant Video downloads doubled in the 4th quarter of 2011.
Lots of firms are vying for your video streaming dollars. Others getting into the lucrative video streaming market include Verizon, which has formed a joint venture with Coinstar Inc.s Redbox kiosk rental service to offer streaming and DVD rentals by year’s end.
Google Inc. also has plans for a video streaming service.
Facebook is expected to file for a $5 billion (or more) IPO this week, reports saying sometime today (Wednesday, Feb. 1). Here a Forbes video rundown on the possibility of the most anticipated IPO of the year and likely to be one of the largest in history:
AOL sees 10 percent gains in ad revenue
Is AOL finally on the right track? The one-time major force in the Internet world has had a rough time for years now. CEO Tim Armstrong’s strategy of making it a media powerhouse with ad revenue replacing its once lucrative Internet access business.
The company reported a Q4 2011 increase in ad revenue of 10 percent, primarily from gains provided by Patch, it’s local news blog effort. Still, the company saw its overall revenue drop 3 percent to $576.8 million, from $596 million in the same period last year.
It’s big acquisitions have not fared so well. It’s $315 million acquisition of The Huffington Post and $25 million TechCrunch buy have not proved all that wise so far. After TechCrunch’s founder Michael Arrington and some of its top talent departed, the site lost much of its bite and luster, it seems to us. Huffington Post has serious competition from The Daily Beast, which we like better, personally.
An old law, the Video Privacy Protection Act (VPPA), prohibits companies like Netflix or Blockbuster from sharing a person’s movie-rental history. Although the House passed an updated version of VPPA, some Senate Democrats are balking at allowing streaming media services such as Netflix to share user rental histories on social media such as Facebook.
Those questioning the wisdom of passing the updated House bill include Sen. Patrick Leahy (D-VT), who also authored the 1988 VPPA act and the Protect Intellectual Property Act (PIPA) that drew enough protests to halt its progress. Sen. Al Franken (D-MN) chair of the subcommittee hearing considering the revised House bill, questioned the bill’s clarity.
From some of the things we’ve read that Sen. Leahy has said in regard to the SOPA and PITA acts, we’re not sure he doesn’t need a remedial course in digital technologies and the Internet economy.
You can hear Marc Randolph, co-founder of Netflix, in person at the upcoming 2012 Southeast Venture Conference in Tysons Corner, VA, Feb. 29-March 1.
Is social media a waste of time? If it is, we’re wasting a lot of it. Nielsen reports that Americans spend more time on Facebook than on any other site, Twitter has sparked and nurtured global revolutions, and Google+ is forging ahead.
Schools.com, though, says social media is not a waste of time and created this infographic to show why:
Despite the brouhaha last year over Netflix splitting its streaming and DVD rental services, effectively doubling the cost of having both, the company posted better than expected Q4 results this week.
Netflix needed the boost. It saw its stock price slide 60 percent after the price hike and a failed attempt to split itself into two companies last year.
But Netflix earned revenue of $876 million in Q4, compared with $596 million in the same period the year before, although net earnings actually dropped to $41 million or 73 cents a share compared with $47 million and 87 cents a share a year ago.
Despite a loss of 800,000 subscribers in Q3, the company saw Q4 subscriber numbers rise to 24.4 million, up from 23.7 million last year.
The company faces competition from Amazon, Hulu, and other streaming video sources.
We find Netflix particularly useful to watch those novelistic TV series, especially when they’re available to stream. We caught Downton Abbey, Spartacus, and a bevy of older BBC productions that way.
You can hear Marc Randolph, co-founder of Netflix, at the upcoming Southeastern Venture Conference, Tysons Corner, VA, Feb. 29-March 1.
The first-ever comprehensive study on how consumers embrace video in a retail context, reveals that many of the common perceptions about how video is used in shopping are actually incorrect.
Conducted by Invodo, a full-service video partner for businesses, in partnership with the e-tailing group led by President Lauren Freedman, the research shows consumers care more about the quality and content of the video than the actual length of the clip – a departure from the widely accepted notion that retail-related videos should stick to approximately 30 seconds in length.
The results demonstrate consumers expect video as part of their shopping experience, and rely on it when making purchase decisions.“Up until now, retailers have had to make decisions about video without getting information from the most important stakeholder – their customers”
“Up until now, retailers have had to make decisions about video without getting information from the most important stakeholder – their customers,” said Craig Wax, CEO of Invodo.
More effective video insights
“In learning from consumers themselves, it’s clear that shoppers are comfortable with video, they watch it when they find it, and it can play a significant role in the buying process. This research delivers powerful insight that will help us create even stronger and more effective video content for our clients.”
In a surprising turn, Invodo’s survey revealed that a variety of common assumptions about video are off-base, as video is far more critical in aiding purchasing decisions than previously shown:
Myth: 30-seconds is the sweet spot for video; shoppers will abandon videos after a certain time because they have very short attention spans.
What the research shows: Length of videos doesn’t matter as much as the quality and type does. People don’t abandon a video because it’s gone past a certain time; they abandon the video when it’s not telling them something that’s useful for their decision-making. Videos that educate and demonstrate are given the greatest attention and consumers will watch them multiple times prior to purchasing a product.
Over a third of consumers (37%) spend more than three minutes watching product videos that educate or demonstrate.
66% of consumers watch videos on information-intensive products two or more times.
Myth: The use of video on websites is a -nice-to-have- feature to help improve the user experience.
What the research shows: Video plays a significant role and is a more important investment than many brands realize, given how much of an impact it has on purchasing decisions. Shoppers want, expect and watch videos to increase their understanding of a product or service they’re considering buying, and to feel more confident about their purchase.
66% of consumers report seeing a product demonstrated in a video makes it much easier for them to understand how it really works.
52% of consumers shared that watching a product video before purchasing an item online makes them more confident in their decision and less likely to return that product.
Myth: More casual, YouTube-style, videos produced in-house can be seen as authentic, and are effective in building credibility and demonstrating products.
What the research shows: Professionally-produced videos with quality lighting and sound matter a lot to shoppers. Consumers appreciate high quality video production, and professionally generated videos receive greater engagement and are seen as more reliable when making purchase decisions.
More than half of consumers (54%) cited a preference for watching more “polished” professionally produced videos.
While only 30% of respondents indicated they were inclined to buy a product as a result of watching user-generated videos from peers, more than 47% of consumers called professionally produced videos “more reliable” in helping make purchase decisions.
Russ Somers, director of marketing for Invodo, and the e-tailing group’s Freedman will present key findings from the study and release the full report during a webinar on Wednesday, February 8, 2012. The webinar, entitled “Captivating Consumers through Cross-Channel Video,” will highlight insights uncovered by the study and what the implications are for online and multichannel merchants. To register to attend, visit: http://bit.ly/CaptivateConsumersWebinar.
As video technology is being used by retailers and brand manufacturers to inform, entertain, educate and aid in selling product, the goal of the survey was to understand current product video consumption habits and the role these videos play in consumers’ online browsing and buying behaviors. The study explores data from a November 2011 online survey conducted by the e-tailing group, which was fielded to 1,039 consumers (50% female / 50% male) who have watched product videos on retail or brand manufacturer websites.
To learn more about how brands are using video, and to see examples of videos created by Invodo, visit www.invodo.com.
Usage of the term “big data” has exploded online, according a Cutsomer Relationships Metrics study, but despite the buzz, a lack of workers with the skills needed analyze big data, it’s tough turning it into business action that drives results.
The study was conducted by analysts at Customer Relationship Metrics using Nielsen McKinsey’s NM Incite technology, which collects user-generated content from over 180 million sites worldwide, including blogs, message boards, usenet groups, Twitter, Facebook and Video/Image sites (e.g., Youtube, Flickr).
“Ironically, use of the term big data grew significantly in mid-2011 when McKinsey & Co. issued its seminal research report Big data: The next frontier for innovation, competition, and productivity. The report warned of a growing shortage of talent to leverage big data and make decisions based on data trends.”
Virtually unheard of at the beginning of 2010, big data has quickly become one of the hottest buzzwords in IT circles. In the past three months, big data was the topic of discussion over 20,000 times per month in the press, blogs, and social networks, as measured by NM Incite. See accompanying chart.
Big Data? Big Problems!
But here’s the rub: even world-class enterprises are struggling with getting real value from big data, solely because knowledgeable workers are in short supply: those with the skills necessary to analyze and understand what the data is saying; translate the data into real business action that drives bottom-line results; and communicate recommendations to senior executives.
Dr. Jodie Monger, founder and president of Customer Relationship Metrics, said, “Right now, big data is nothing more than a buzzword. Everyone in IT knows that the enterprise cannot afford to overlook the massive data sets they create. They know that these data sets contain a plethora of information that can help them better serve their customers. But nobody knows how to actually reach this Holy Grail.”
Dr. Monger continued, “Ironically, use of the term big data grew significantly in mid-2011 when McKinsey & Co. issued its seminal research report Big data: The next frontier for innovation, competition, and productivity. The report warned of a growing shortage of talent to leverage big data and make decisions based on data trends.”
Big Problems? Big Solution!
So enterprises are caught in a jam: they need to analyze and act on data trends, but don’t have people who can do the job. Increasingly, these enterprises are outsourcing the job to Customer Relationship Metrics.
Dr. Monger continued, “Customer Relationship Metrics serves many of the most recognizable consumer brands on the planet. We help these companies dig deep into their data, spotting trends that emerge from daily interactions with customers through call centers, email dialogues, chat functions, and social media interactions.”
By focusing on data embedded within real customer interactions, companies can easily identify those service issues which lead to the most customer dissatisfaction. Once these problems are fixed, reputation grows and customer satisfaction increases organically.
Dr. Monger added, “Analyzing big data can be overwhelming. But we make it simple for customers by pointing our solutions at the most meaningful data sets that can deliver the most significant customer service results in the quickest timeframe possible. We eliminate blind alleys and avoid time and resource vampires, while making big data solutions easy to implement.”
Big Data as a Managed Service
Customer Relationship Metrics is a SaaS-based end-to-end big data solution. It includes data integration, software, and analytics that can be up and running within 60 days.
Dr. Monger concluded, “Deployment is where big-data-based BI solutions break down most frequently. Custom solutions and complex software development timelines mean delays, cost overruns, and intense frustration across the chain of command. By structuring our solution as a managed service, we deliver real value from big data and business intelligence in an abbreviated timeframe, with no significant capital costs. That’s a win/win for all involved.”
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million.
Last night I was checking out free videos available from Amazon Prime on my Kindle Fire tablet. My widescreen TV was on with the sound muted as I checked out an old “Star Trek” episode and then an NPR documentary about Franklin Roosevelt’s presidency. I could as easily have watched the videos on the TV set. But a new study shows that when it comes to watching TV, the big screen doesn’t always win.
Facebook-led social media are redefining communication, Bing is gaining ground in search, brand dollars are shifting to online, the video boom, and rise of the smartphone and tablet markets are among the trends examined in digital measurement firm comScore’s new 
Although Google maintains a strong lead in the U.S. search market, one of the most notable stories in search in 2011 was Bing’s positive growth trajectory. Bing closed out the year by surpassing Yahoo! for the #2 position among core search engines for the first time in its history, bolstered in part by its social search partnership with Facebook implemented in early 2011.
The rise of smartphones and tablets has drastically altered consumers’ digital media consumption. In 2011, the majority of all mobile phone owners consumed mobile media on their device, marking an important milestone in the evolution of mobile from primarily a communication device to also a content consumption tool. At the end of the year, more than 8 percent of all digital traffic was consumed beyond the ‘classic web’ via devices such as smartphones and tablets.
Amazon.com is planning a video subscription service to compete with Netflix, according to Reuters.
Despite the brouhaha last year over Netflix splitting its streaming and DVD rental services, effectively doubling the cost of having both, the company posted better than expected Q4 results this week.
The first-ever comprehensive study on how consumers embrace video in a retail context, reveals that many of the common perceptions about how video is used in shopping are actually incorrect.
Usage of the term “big data” has exploded online, according a Cutsomer Relationships Metrics study, but despite the buzz, a lack of workers with the skills needed analyze big data, it’s tough turning it into business action that drives results.
