Archive for the ‘infographic’ Category
Wednesday, February 22nd, 2012
SodaHead.com, the web’s largest opinion-based social community, asked its users if they thought they were addicted to the Internet and 61% of respondents said “yes.” However, 39% said they could quit if they wanted.
When the numbers are broken down by gender, 64% of women admitted to an Internet addiction, compared to 55% of men. Internet addiction was present in every age group, however the younger voters were more likely to be hooked (73% of those between 13-17 and 71% of those between 18-24). The numbers decreased for older respondents with only 39% of those between 55-65 admitting to the addiction.
Full results of the poll, including detailed demographic information, can be found at: http://www.sodahead.com/living/public-opinion-suggests-internet-addiction-is-a-problem/question-2464081/
Here’s an infographic from the firm illustrating the results:

Tags: internet addiction, SodaHead Posted in infographic, Internet/New Media, Tech Culture, TechLife | No Comments »
Friday, February 17th, 2012
Social gaming pioneer Zynga, creator of the Facebook games Farmville, CastleVille, and Mafia Wars, among others, is one of tech’s big success stories. The folks at Statista created this infographic on Zynga by the numbers:

Tags: IPOs, Zynga by the numbers. social gaming Posted in games, infographic, Internet/New Media, IPOs, IT | No Comments »
Friday, February 17th, 2012
It’s not surprising that Google and Facebook make the lion’s share of their revenues from advertising. But did you know that more than half of Apple’s revenues come from iPhone sales (or did before the iPad, anyway) and Microsoft rakes in 30 percent of its considerable earnings from its Office suite?
Here’s a chart from the busy folks at Stratis showing how little the businesses of some major tech firms are diversified:

Tags: chart, diversification of tech firms, Statistaa Posted in Amazon, Apple, infographic, Internet/New Media, Microsoft, social media, Studies, surveys, reports | No Comments »
Thursday, February 16th, 2012
By Allan Maurer
Social media trends are evolving as I write. Convergence, the “cult of influence,” social television, and what seems like a new major player in the social media field every month, among them.
I just joined Pinterest, latest of the hot social startups out there (so, we hear, did Facebook founder/CEO Mark Zuckerberg. He’s been active on the new site for about seven weeks. He liked a colorful photo of lemons and his three pins include the movies “Bridesmaids” and “Moneyball.”
I found Pinterest useful right away, perhaps because a handful of my Facebook friends who already share numerous interests with me are already on the site and pinning away.
I’m finding Google+ useful for insight into tech, marketing, social media, and other topics, although it is a less personal social site for me, at least. Facebook, of course, remains the mainstay of actual social interaction with friends for me. How about you?
Twitter always steers me to a browser bar full of links that interest me, but again, it is as useful to me professionally, or more so, than it is personally. It is continually interesting to see how some celebrities use Twitter, though. For a while, movie director Kevin Smith, who has a new show called “Comic Book Men,” made Twitter almost a second career for a while. You may recall his dustup with an airline that removed him from a flight for being too fat.
I haven’t gotten into social TV much yet, but it’s obviously coming down the media superhighway at high speed, whether people use connected sets or second screens.
Here’s 4340′s infographic on social media trends:

Tags: 4340, convergence, influence, sharing, social media trends, social TV Posted in Facebook, infographic, Internet/New Media, LinkedIn, Tech Culture, TechLife, Twitter, video | No Comments »
Thursday, February 16th, 2012
So, just what do social media managers do? Socialcast answers that burning question with this infographic:

Tags: brand ambassadors, day in the life of a social media manager, qualities of social media managers, Skype, social media salaries, Socialcast Posted in Facebook, Google, infographic, Internet/New Media, LinkedIn, Marketing, social media, Studies, surveys, reports, TechJobs, Twitter | No Comments »
Wednesday, February 15th, 2012
The average employee will spend 12% of the working day using unproductive applications, such as Facebook, Twitter, YouTube. Only 59% of the day is spent using applications, which are deemed productive. This amounts to 65 hours a month, which have not been used productively, according to data analyzed by DeskTime.
Of course, DeskTime has a dog in this hunt.
The data demonstrates that after a month of using a time tracking system, the productivity of an employee increases by 15%. When considering this data it must be understood that the employees have access to the collected time-tracking data, that is, they see which applications they use and they see the amount of time spent productively, unproductively, and neutrally.
Personally, we use social networks as part of our job. We’ve also seen studies that show that allowing employees some social networking time actually increases their productivity, so we’re not sure it’s a cut and dried equation of time on Facebook equals time lost.
The company created this infographic to illustrate its findings:

Tags: DeskTime, employee time on social networks, facebook, increasing productivity, twitter, unproductive work habits, YouTube Posted in Facebook, infographic, Internet/New Media, social media, Studies, surveys, reports, Tech Culture, TechLife, Twitter | No Comments »
Tuesday, February 14th, 2012
Experts once predicted that telecommuting would be the norm by the early 21st century, but employer mistrust of unmonitored workers is delaying the dreams of American employees, 80% of whom would like to work from home, according to recent survey data from WorldatWork.
Though the number of workers who call home their primary workplace jumped by over 60 percent from 2005-2009, says Telework Research Network, this translates to only 2.8 million employees.
However, that figure does not include home-based businesses, which accounted for another 3.1 million workers in 2008, or employees who worked from home at least one day a week, which accounts for another 20-30 million workers.
I’ve been primarily a teleworker for many years, with the exception of the year and a half it took me to convince a state magazine to let me leave their expensive office and work from mine, which was considerably more sophisticated anyway. In fact, that sophistication – dual monitors, multiple computers, even a much better desk chair, helped convince management to let me return to my home office. Within weeks, my supervisor noted productivity increases.
I still work from that home office turning out the TechJournal. In our digital era, it seems counter-productive to have a writer, editor, or any number of other communications and technology workers take up company office space.
With social media, teleworkers even have their own verion of the water cooler and lunch conversation nowadays. But it can still be a challenge to convince managers that it is the best option, increases productivity, and saves money, energy, and the environment.
Typical teleworker described
“Part-time teleworkers include millions of mobile workers (“road warriors”) who charge a lot of business expenses to their credit cards,” said Charles Tran, founder of CreditDonkey.com, a consumer credit card comparison and education site that today published an infographic tracking telecommuting trends. “What’s more, 10.3 percent of small business owners use credit cards to help finance their start-ups.”
Tran noted that the typical teleworker is a college-educated 35- to 54-year-old, non-union employee working in telecommuting-compatible professions such as accounting, graphic design, engineering, computer programming, journalism/copywriting, administrative support or customer service. At least 40% of the U.S. workforce (52 million people) holds telework-compatible jobs.
According to research compiled from the U.S. Census Bureau and Telework Research Network, among the potential benefits of telework:
Nearly 6 million people considered their home their principal place of work. Of which, 53% were home-based business.
Half-time telecommuting
Half-time telecommuting (2.4 days per week) would reduce current U.S. imports of Gulf oil by 45 percent annually, saving $22 billion.
If all Americans with telework-compatible jobs worked from home half-time, it could prevent 95,000 traffic-related injuries and deaths each year.
Companies would save $525 to $665 billion per year, thanks to reduced real estate, turnover and absenteeism costs, as well as increased employee productivity.
More than 66 percent of companies that permit telecommuting have reported increased productivity among teleworkers.
“Despite the bottom-line benefits, it’s mostly the larger companies (those with 100+ employees) that are hopping on the telework bandwagon,” says Tran. “In the long term, it’s inevitable that many more jobs will be done at home, but in the near term, the spirit is willing, but employer trust is weak.”
Comments by TechJournal Editor Allan Maurer
A new infographic from CreditDonkey.com poses the question “Could You Be a Teleworker?” and reveals telecommuting trends. If you find this hard to read try this version: http://www.creditdonkey.com/telecommuting.html

Courtesy of: CreditDonkey
Tags: Credit Donkey, telework trend slows Posted in infographic, Internet/New Media, IT, Studies, surveys, reports, Tech Culture, TechLife, Telecommunications | No Comments »
Monday, February 13th, 2012
Where are the social media jobs and how much do they pay? The most jobs are in New York, San Jose, San Francisco, LA, Boston, DC and Baltimore, says Onward Search. They pay the most in New York, San Francisco, LA, Boston and DC.
Social media jobs initially fell into the hands of traditional marketers, but more and more it is separate job category. Onwardsearch.com not only offers advice on how to find a job in social media, it has created a series of infographics outlining the best cities for social media positions, and now a social media salary guide.
The blog also offers some solid advice to those in social media. Brian Chappell of Ignite Social Media, for instance, suggests, “Steer away from fuzzy metrics and focus on social media marketing that can move the needle.”
For more, see Onward Search feature, “Social Media Advice from Leading Marketers.
Here’s the firm’s infographic on social media salaries:


Tags: Austin, Baltimore, Boston, CA, CO, DC, Denver, Detroit, Houston, LA, MD, MI, Miami Fl, NY., Onward Search, Phoenix Arizona, San Diego, San Francisco, San Jose, social media jobs, social media salaries, TX, Washington Posted in infographic, Internet/New Media, Marketing, social media, Studies, surveys, reports | No Comments »
Monday, February 13th, 2012
With nearly one-third of all Americans now owning a tablet or e-reader, Valentine’s Day romantics should take note. A new Tablet Trends Study just released by Rosettareveals that the majority of tablet users (68%) will likely spend significant time with their touch-screen devices in the bedroom.
At the potential expense of their significant others, consumers are enjoying their own private “honeymoon” with their tablets for the first few months as they get to know their new devices in some untraditional rooms in the home, including 24% who take their tablets to the bathroom.
In addition to these headline findings, the Tablet Trends Study also unveils important key learnings for marketers about where and how tablets are being used over time.
For brands that understand these new behaviors and adapt engagement strategies to follow usage patterns, their investment and effort to reach consumers on connected deviceswill be far more effective. Marketers beware, the rules are changing for where and how to reach consumers on connected devices:
- Capitalize on the honeymoon period. When the device is new, consumers tend to explore the full range of capabilities offered by tablets, from buying applications to creating documents, to shopping. After six months or more of ownership, a clearer pattern emerges as certain usages drop off and they continue to more actively use their tablets for things like reading or checking email, watching TV or movies, reading e-books, magazines or newspapers, and using social networking sites. Brands who understand this timeline can market more effectively during different stages.
- Keep the spark alive. Those who have owned their tablets for seven months or longer are more likely to prefer using a computer for many of the activities that they have previously explored during the honeymoon period. The opportunity for marketers is to give consumers more reasons to fall in love with their tablets over and over again, and to find the right intersection points between the tablet, computer and even smartphone usage as behaviors shift over time.
- Timing is everything. Targeting customers on their tablets with the right message or experience at the right moment is critical for brands to sell more apps, products, services and accessories. Understanding how, where and why consumers are using their devices deepens the ‘can’t-live-without-you’ connection.
“Like in any relationship, the pressure is on to keep consumers engaged and happy with their tablets beyond that initial infatuation period,” said Jay Lichtenstein, a Partner in Rosetta’s Consulting Practice. “The key is to deeply understand a user’s motivations and needs and then build the experiences to captivate them.
Here is an infographic Rosetta created illustrating its findings:

Tags: marketing to tablet owners, Rosetta, tablet trends Posted in Hardware, infographic, Internet/New Media, Marketing, Studies, surveys, reports | No Comments »
Friday, February 10th, 2012
If you want people to respond to your email, use words such as “Apply,” “Opportunity,” and “Connect.” But avoid “Confirm,” “Join,” “Press” and “Invite,” among others. So says Baydin, which makes the email plugin Boomerang.
Baydin gathered data from five million emails and discovered which subject lines got the most responses and which did not.
It also found that sending email early – before work at around 6 a.m., worked best.
But getting past the user delete button can be tough. The average email user gets 147 emails a day (we get several hundred) and deletes 71 in under 5 minutes while spending 2.5 hours a day mostly on about 12 of them.
Here’s an infographic the company created on its findings:

Tags: Baydin, best words for email subjects, Boomerang, email marketing, worst words for email subject lines Posted in infographic, Internet/New Media, Marketing, Studies, surveys, reports | 2 Comments »
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