The Internet and social media have fostered a new type of marketing communication: inbound, vs. the outbound traditional marketing via TV, billboards, and radio.
Technology – such as the ability to skim past TV ads, listen to ad-free radio, and even block online display pop-ups – increases the importance of inbound marketing.
The two-way communications of inbound marketing requires a company to earn a consumer’s attention with engaging content, whether blog posts, podcasts, Facebook interaction or tweets.
Here’s an infographic from Voltier Digital examining the two types of marketing:
Southeast Venture Conference, February 29 – March 1, 2012 at the Ritz Carlton in Tysons Corner, VA – Where Smart Money Meets Smart People.
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Tags: blogs, Digg, direct mail, earn consumer attention, facebook, infographic on inbound vs. outbound marketing, infographics, Internet marketing, LinkedIn, social media marketing, TV ads, twitter, vlogs, Voltier Digital
I agree, we have adopted a strategy of inbound marketing and we have had a 300% increase in traffic and a 110% lead generation increase. It also allows us to create a long term mutual relationship with our clients. http://damangmedia.com/dmg-services/inbound-marketing/