Archive for October, 2011
Monday, October 31st, 2011
The Internet and social media have fostered a new type of marketing communication: inbound, vs. the outbound traditional marketing via TV, billboards, and radio.
Technology – such as the ability to skim past TV ads, listen to ad-free radio, and even block online display pop-ups – increases the importance of inbound marketing.
The two-way communications of inbound marketing requires a company to earn a consumer’s attention with engaging content, whether blog posts, podcasts, Facebook interaction or tweets.
Here’s an infographic from Voltier Digital examining the two types of marketing:

Tags: blogs, Digg, direct mail, earn consumer attention, facebook, infographic on inbound vs. outbound marketing, infographics, Internet marketing, LinkedIn, social media marketing, TV ads, twitter, vlogs, Voltier Digital Posted in Blogging, Facebook, infographic, Internet/New Media, Marketing, Mobile, smartphones, social media, Twitter | 1 Comment »
Monday, October 31st, 2011
Using words like “uncertain,” “fragile” and “weak,” 96 percent of top economics bloggers now share a gloomy outlook on the U.S. economy. According to a new Ewing Marion Kauffman Foundation survey released today, respondents’ expectations of higher annual deficits and top marginal tax rate increases, coupled with recession concerns, are a “depressing surprise.”
Personally, we suspect the U.S. economy is more resilient than this survey suggests. Recent figures showing the U.S. economy actually grew by 2.5percent in the third quarter – well out of recessionary territory. With holiday spending about to boost Q4 numbers, a double-dip recession seems less likely. Of course, deep cuts in federal spending loom and the world economic situation remains unsettled.
After you take a look at what the economics bloggers think, tell us what you think. Is the U.S. economy poised for a recovery or headed off a cliff?
For the final Kauffman Economic Outlook: A Quarterly Survey of Leading Economics Bloggers of 2011, the Kauffman Foundation sent invitations to more than 200 leading economics bloggers as identified in the Palgrave’s econolog.net rankings. The Foundation surveys the bloggers each quarter about their views of the economy, entrepreneurship and innovation.
Top economics bloggers’ preferred policy option to stimulate the economy (selected from a small set of options) is to “remove restrictions on who can be ‘accredited’ investors (allowed to invest in startups, recently raised to $1 million net worth by the Dodd-Frank Act),” with 80 percent support.
Rich and diverse viewpoints from bloggers
More than 70 percent of the participants support the approval of the Keystone XL Pipeline, an idea to open up more domestic areas to oil and gas exploration and drilling.
“The economics blogging community has proven to be very insightful with rich and diverse viewpoints, but by nature they understand the importance of entrepreneurship because that’s ultimately who they are,” said Tim Kane, Kauffman Foundation senior scholar.
“We’ve been fortunate to aggregate the insights of top economics bloggers, including expert scholars such as Jim Hamilton at UCSD and Brad Delong at UC Berkeley, but also popular commentators outside of the ivory tower, with powerful results.”
Research highlights include:
- A two-thirds majority of respondents believe the government is too involved in the economy, despite the largely non-partisan identification of panel members.
- Only 2 percent of leading economics bloggers assessed the U.S. economy’s overall condition as “strong and growing” — actually a slight improvement over last quarter, when no respondents gave this answer.
- The bloggers expect global output to rise faster than anything else. A significant difference from the previous reports is that only about 50 percent of respondents anticipate employment growth in the United States. Opinion remains split about expectations of higher poverty and inequality levels, with 5 percent believing that poverty is decreasing.
- When asked to consider the timeframe for the U.S. real estate market to stabilize and return to historically average home-price appreciation and foreclosure rates, only 4 percent believe the U.S. market will stabilize within twelve months while the vast majority sees a timeframe of four or more years.
- The concept of a gradual gas-tax increase for additional infrastructure spending was favored by 43 percent. Another 40 percent would increase the gas tax and put revenues toward reduction of the deficit or other taxes, while only 6 percent support an outright reduction of the gasoline tax.
The panel also revealed their poetic talents, rising to the survey’s first-ever challenge to describe the U.S. economy in haiku. Nearly 20 haiku were submitted and subsequently voted on by more than 500 public readers. The most popular was by Professor Art Diamond :
jobs and Jobs are gone
need more Jobs to get more jobs
innovate to grow
Tags: economic stability, economics bloggers gloomy over U.S. economy, employment growth expected, gas tax increase, government involvement in economy, Kauffman Foundation, real estate market Posted in Blogging, Economic Development, Studies, surveys, reports | Comments Off
Monday, October 31st, 2011
Although pessimism prevails regarding a quick recovery of the U.S. economy, many retail industry executives are optimistic about their own business growth prospects.
Overall, 60% expect that their retail sales will grow over the next 12 months, while only 9% predict that their retail sales will decline, according to Burt Feinberg, Group Head of CIT Commercial & Industrial.
These are some of the findings detailed in CIT’s recently released study, “Retail Finance Outlook 2011”
“Our study confirms how important social media is in our economy, and in particular, the retail industry,” said Feinberg. “We see in our own portfolio and in the companies we’re looking at for new financing that the better performers are those that have been ahead of the curve by embracing e-commerce and who’ve developed digital strategies to market their products.” Feinberg elaborates here.
Nearly seven in ten (68%) retail industry executives report increases in marketing and deals through social media channels, such as Facebook and Twitter. In addition, 63% report that their Web sales are either growing (28%) or growing faster than other channels (35%).
With the shopping season nearing, nearly three-quarters of retail industry executives see holiday retail sales either improving slightly (38%) or staying about the same as last year (36%). Feinberg says:
“Our study shows that there’s cautious optimism for the retail industry this holiday season. Other retail trends to watch are price-conscious consumers looking for bargains. More than a third of retail industry executives predict an increase in last-minute shopping.”
The study, prepared in association with Forbes Insights, gathered the insights of more than 100 middle market retail industry executives to assess their views on the U.S. economy and retail finance, as well as their opinions concerning prospects for their own companies and the retail industry.
Download Retail Finance Outlook 2011
Tags: Burt Feinberg, CIT, CIT Commercial & Inddustrial, ecommerce, retail finance outlook 2011, retailers adopting digital strategies perform better, study Posted in Internet/New Media, social media, Studies, surveys, reports, Tech Culture | Comments Off
Monday, October 31st, 2011
Steve Jobs’ sister Mona Simpson published an emotional eulogy for her brother in the New York Times, disclosing, among other things, that his last words as he looked at his family and then, over their shoulders past them, were, “OH WOW. OH WOW. OH WOW!.
Simpson noted that “Novelty was not Steve’s highest value. Beauty was.” That’s evident in the products Apple makes.
Simpson also said Jobs sketched devices to hold an iPad from his hospital bed. She shares details of how Jobs fought his illness, his dedication to working every day, and how he faced death.
Amazon signs Disney for Prime
Amazon.com today announced a new licensing agreement with Disney-ABC Television Group that will allow Amazon Prime members to instantly stream a broad selection of library content from ABC Studios, Disney Channel, ABC Family and Marvel. The agreement was brokered by Disney-ABC Domestic Television with Amazon.
Amazon Prime is an annual membership program for $79 a year that includes access to Prime instant videos as well as unlimited Free Two-Day Shipping on products Amazon sells. Buyers of the Kindle Fire will get free month of Amazon Prime with the tablet.
Prime instant video is a benefit for paid Amazon Prime members. Prime members get unlimited, commercial-free, instant access to nearly 13,000 movies and TV shows at no additional cost.
Since the launch of Prime instant videos, Amazon has secured licensing deals from partners such as CBS, Fox, PBS, NBCUniversal, Sony, Warner Bros. and many more. For anyone who watches much video online, Prime sounds like a good deal.
Popular Disney-ABC Television Group offerings for Prime members will include:
- Prior seasons of current ABC hit series “Grey’s Anatomy”
- All episodes of recent ABC favorite “Lost”
- Prior seasons of Disney Channel’s popular animated series “Phineas & Ferb”
- Prior seasons of ABC Family’s groundbreaking series “The Secret Life of the American Teenager,” including the most recently aired episodes from summer 2011
- Prior seasons of Marvel’s animated shows “Spider-Man,” “X-Men Evolution,” “Thor & Loki: Blood Brothers” and “Iron Man: Extremis”
- All episodes of ABC Family’s “Greek”
- All episodes of “Felicity” from ABC Studios
Google bringing original content to YouTube
With online video streaming shaping up as one of the battlefields on which the Internet giants such as Amazon and Google are playing out their commercial wars, Google says it will bring a plethora of new original content to YouTube.
Google;, reports say, is spending north of $100 million to develop shows built around Deepak Chopra, skateboarder Tony Hawk, comedian Rainn Wilson and others.
The company, which is also building a YouTube app for Google TV, said it will pay content creators 55 percent of ad revenue from the videos.
Tags: " "Grey's Anatomy, " "Phineas & Ferb, " "The Secret Life of an American Teenager, " ABC, "Felicity, "Lost, Amazon Disney deal, Amazon Kindle Fire, Amazon Prime, Bros., CBS, Fox, Google adding original content to YouTube, Mona Simpson eulogy for Steve Jobs, NBCUniversal, NY Times, online video wars, PBS, Sony, Spder-Man, Steve Jobs' last words, Warner, X-Men Evolution Posted in Amazon, Apple, Google, Internet/New Media, video | Comments Off
Monday, October 31st, 2011
 Cornell University
By Farhan Nuruzzaman
Smarter, more functional clothing incorporating electronics may be possible in the near future, according to a study co-authored by Cornell fiber scientist Juan Hinestroza.
Hinestroza, associate professor of fiber science, was part of an international team that developed transistors using natural cotton fibers.
“Creating transistors from cotton fibers brings a new perspective to the seamless integration of electronics and textiles, enabling the creation of wearable electronic devices,” Hinestroza said.
The innovation represents a significant step forward because it lays the groundwork for creating even more complex devices, such as cotton-based circuits, Hinestroza said. This would allow fabrics to sense body temperature, automatically heat up or cool down, or track heart rate or blood pressure in high-risk patients, as well as to monitor physical effort of high-performance athletes.
Build computers from cotton fibers?
 Robert Barker/University Photography - Juan Hinestroza
“Perhaps one day we can even build computers out of cotton fibers in a similar way as khipus — a recording device based on knots and used by the Inca empire in Peru,” Hinestroza added.
The research is published online Sept. 13 in Organic Electronics.
It describes a new technique in which conformal coatings — which are those that follow cotton’s irregular topography — of gold nanoparticles along with semiconductive and conductive polymers were used to tailor the electronic behavior of natural cotton fibers.
Why cotton?
Cotton was chosen as a substrate because of its mechanical and inherent comfort properties, relative cheapness and widespread use in fabric and clothing. Cotton fibers are lightweight and sustainable.
In the study, the first step was aimed at creating a conformal layer of nanoparticles over the rough topography of cotton. The next layers were either conductive or semiconductive coatings; the final step was to build the devices. “The layers were so thin that the flexibility of the cotton fibers was preserved,” Hinestroza said.
Two kinds of active transistors, organic electrochemical transistors and organic field effect transistors, were also demonstrated. Both kinds are widely used in the electronics industry as components of integrated circuits, which control the functions of such common devices as phones, televisions and game consoles.
Tags: computers from cotton fibers, Cornell, transistors from natural fibers, wearable electronics Posted in Hardware, University Tech | Comments Off
Monday, October 31st, 2011
Newtek Business Services, NASDAQ: NEWT, The Small Business Authority, with a portfolio of over 100,000 business accounts,says its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners, shows that social media is driving growth for small businesses and early adopters may have an edge.
Based on a poll of approximately 2,200 respondents, one of the key findings from the October survey is 57 percent of business owners are using social media to attract new customers and over 58 percent are using these tools to communicate with existing customers.
In addition, 55 percent of business owners state that Facebook and Twitter are significant engines of growth for their business.
The full October 2011 results showed the following:
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| Poll Question |
Poll Answer |
Percentage |
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| Do you use Facebook, Twitter or other forms of social media to attract new customers in your business? |
Yes |
57% |
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No |
43% |
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| Is social media (Facebook, Twitter, etc.) a significant engine of sales growth for your business? |
Yes |
55% |
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No |
45% |
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| Do you use social media (Facebook, Twitter) to communicate with your current customers? |
Yes |
58% |
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No |
42% |
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Small business owners may blend business and personal lives
Barry Sloane, Chairman, president and CEO of The Small Business Authority commented, “We appreciate the record response to our recent poll with our own customers regarding their interest in, reliance on and use of social marketing and networking. We are pleased by the popularity of social networking and marketing and its adoption by such a large proportion of the respondents.”
He added, “This may be based upon the fact that many business owners today tend to blend their business and personal lives into a consolidated function. It is not surprising that a large percentage of our small, independent business owner clients utilize Facebook, Twitter, and other forms of social media to communicate with their clients and suppliers.
“It is clearly the most cost effective, efficient utilization of the Internet particularly for a small, independent business owner that does not have huge resources in staff or dollars. We believe that the early adopters using this form of marketing and communication will be heavily rewarded and late participants will have more challenging entry points.”
Tags: facebook, small businesses see social media as growth engine, The Small Business Authority, twitter Posted in Facebook, Internet/New Media, social media, Studies, surveys, reports, Twitter | Comments Off
Friday, October 28th, 2011
The update to the Facebook insights tool should provide brands with the analytics data they require to optimise their content for increased engagement according to PR, search and social media agency Punch Communications.
The new Facebook insights analytics platform for brand pages offers a plethora of opportunities, with new metrics focusing on overall reach, unique impressions and also the number of people who have discussed a page during a specified time period. These top-level metrics provide a whole new level of insight to brands that may previously have been unsure as to their page’s performance against Facebook’s EdgeRank algorithm.
In addition, the updated platform also allows brands to drill down into the impact of each specific Facebook post they publish.
A new ‘engaged users’ metric shows exactly how many users have created a ‘story’ from a specific post (an element of activity that will have been visible in their friends’ news feeds or tickers), whilst the ‘talking about this’ tab shows exactly who is engaged by each post in terms of demographics.
This will allow brands to see which demographics they are engaging with the most and therefore help them to adapt content to improve engagement from others if needed.
Alex Smith, account manager at public relations agency Punch, said: “The new Facebook insights platform has been a long time coming and it adds a huge amount of value to Facebook for brands with established communities.
Providing that the new metrics are absorbed by community managers and used in the most appropriate way, this should result in brand pages becoming more engaging to users in the long run, which is exactly what Facebook wants.
“This will of course bring heightened competition between brands, so the onus is on the owners of each page to ensure that it is not only managed well but also optimised appropriately.”
Tags: Facebook Insights Update, Facebook marketing, more engaging brand pages on Facebook, Punch Communications Posted in Facebook, Internet/New Media, Marketing, social media | Comments Off
Friday, October 28th, 2011
Austin-based MicroVentures, an online peer-to-peer investment service that allows accredited investors to invest in deals that they might not see, says it has raised $300,000 for a fund created to buy private shares in Facebook, on a secondary market.
“In the first ten minutes of making the investment available on the MicroVentures,, investors committed $40,000 to the fund,” said Bill Clark, founder and CEO. At the end of two weeks, the fund closed with $300,000 from investors in five states. The average investment was $10,000.
Buying shares from employees and preferred stockholders of hot Internet sites on what’s known as the secondary market has gained steam in the past six months as fund managers and retail investors try to get in on the pre-public deals.
“I always try to identify promising, high-growth tech start-ups and get in early, but there are hurdles for individual investors. The peer-to-peer network at MicroVentures opens up this process,” said David Winikoff, one of the program investors. “It lets me quickly connect with other investors who share similar goals and companies with a large upside. It’s crowdfunding done right.”
The Facebook investment fund was created by MicroAngel Capital Partners, an Austin-based venture capital management company founded by Clark. MicroAngel Capital Partners opens doors for those who have never invested in a venture fund or other alternative investment products like the Facebook fund.
“As the market continues to go through its own adjustments, VCs and angles are beginning to look more closely at start-ups courting them for funding. This crowdfunding method is a viable option for start-ups, especially those that are concerned that funding might be drying up,” said Clark. “Traditionally, it takes many months for an entrepreneur to raise money from venture capitalists or angel investors, but we help cut that time down significantly.”
Tags: accredited Investors, Austin, Bill Clark, David Winikoff, Facebook fund, investing in Facebook, MicroAngel Capital Partners, MicroVentures, secondary market, TX Posted in Facebook, Internet/New Media, Money, social media | Comments Off
Friday, October 28th, 2011
There is a surprising finding in the Performics 2011 Social Shopping Study. It found that men are more likely than women to conduct five of six social shopping activities.
Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
Aside from Facebook, men frequent social networks (at least once a month) substantially more than women:
- YouTube (54 vs. 34 percent)
- Twitter (37 vs. 24 percent)
- Google+ (36 vs. 24 percent)
- Myspace (31 vs. 20 percent)
- LinkedIn (20 vs. 16 percent)
- Facebook (96 vs. 97 percent)
“Women are reported to control about 80 percent of household spending, so it may be surprising for some to see men play a more dominant role in the social shopping and research process,” said Dana Todd, SVP, marketing and business development for Performics. “But given recent reports of ‘digital dads’ and increases in shared shopping activities across genders, this new data is intriguing.
“We’ve layered social network behavior with shopping patterns and the results are helpful for marketers trying to predict how social shopping figures into upcoming holiday campaigns. Many may not have considered specifically targeting men in social ads.”
Aside from key gender differences, the study, conducted by ROI Research Inc., also revealed that active social networkers most often turn to shopping sites like Amazon, eBay or brand websites to begin the purchase process when searching for a product (87 percent) and right before they commit to a purchase (83 percent).
They are more likely to turn to social networks such as Facebook immediately after the purchase to share their experience (59 percent).
“Many people have integrated social media in all phases of the shopping process, particularly because Facebook is how they connect with friends on mobile devices and at home. We all do it—asking friends, family or colleagues to weigh in on a purchase, or posting a great find,” added Todd. “But it’s not all about social activity; shopping and deal sites are certainly holding their own and offer an excellent opportunity for marketers to participate with customers.”
Online activity while shopping in-store is also gaining popularity—many respondents said they occasionally or frequently conduct in-store social (20–50 percent) or search (18–62 percent) activities. In fact:
- Sixty-two percent said they conduct competitive price searches while in a retail location
- Forty-five percent “check-in” at a store
- Forty-one percent use a search engine on their mobile phone to look for information
- Thirty percent use a barcode scanner on their mobile phone to shop for prices
- Twenty-five percent pause while at a physical location prior to finalizing a purchase in order to seek advice on a social network; 41percent said they wait between five and 10 minutes for advice on social sites before proceeding with their purchase
The study explored the role of social networks, shopping sites and deal sites across many different aspects of the shopping experience, including phases of the purchase process, product categories, in-store shopping behaviors, gender differences and more.
Tags: facebook, how men shop online, LinkedIn, men frequent social networks more than women, MySpace, Performics, twitter, YouTube Posted in Facebook, infographic, Internet/New Media, IT, Marketing, smartphones, social media, Studies, surveys, reports, Twitter | Comments Off
Friday, October 28th, 2011
 Statsheet coverage of the NFL includes a quarterback focus on stars such as "the surprising Cam Newton" of the Carolina Panthers
Durham, NC-based Statsheet has launched its fully-automated, real-time coverage of the National Football League (NFL). Statsheet is the company that developed robo-journalism for sports coverage.
Now hard-core and casual-fans alike can enjoy comprehensive coverage of their favorite NFL teams, whenever and however they want it. StatSheet’s NFL offering includes individual team sites, web and mobile applications, Facebook pages, Twitter accounts and e-mail newsletters for all 32 NFL teams, as well as a league-wide web site at statsheet.com/nfl.
Building on the success of StatSheet’s mobile applications and Twitter accounts for college basketball and Major League Baseball, StatSheet’s NFL presence includes Android applications and Twitter accounts for every NFL team, with a league-wide iPhone application coming soon.
Fans are now able to receive scores, live play-by-play and StatSheet’s data-driven analysis in real time via Twitter, as well as on their mobile devices. StatSheet’s network of NFL team sites already boasts more than 60,000 Twitter followers.
Like all of StatSheet’s initiatives, StatSheet’s NFL coverage is powered by a database of over 2 billion statistics and its unique artificial intelligence technology.
Insight and analysis
Each site includes proprietary metrics like StatSheet’s Fan Satisfaction Index that provides a measure of how fans feel about their team at any point in the season. Each site also includes Game Previews and Game Recaps with individual player grades for every game and every skill position.
These metrics put the performance of both players and teams into historical context. For example, due to the explosion in the passing game this season, there are currently four NFL quarterbacks whose season to-date performances merit an A+ (Aaron Rodgers, Tom Brady, Drew Brees and the surprising Cam Newton).
However, there is only one team that has earned an A+ at this point — the undefeated, reigning Super Bowl Champion, Green Bay Packers with a 97.9 (see cheeseheadhaven.com). On the other side of the spectrum, the St. Louis Rams and the Indianapolis Colts have been the two weakest performing teams this year, with grades of 60.5 and 60.8 respectively.
In addition to insights and analysis, StatSheet’s NFL coverage provides opportunities for fans to interact with the data. StatSheet’s Compare functionality allows fans to compare the strengths and weaknesses of any team or player (see herewegostillers.com/pittsburgh-steelers/compare_stats).
StatSheet’s Embed functionality allows fans to integrate historical or real-time stats, charts and other graphical elements into their own websites or blogs (see embed.statsheet.com/nfl). And because StatSheet recognizes that rivalries are what make sports so much fun to follow, StatSheet even uses its technology to automate the art of trash-talking with its popular StatSmack application (see statsheet.com/nfl/index/stat_smack).
Statsheet was a presenting company at the Southeast Venture Conference, a Tech Media event. Chances are pretty good that you might run into someone from Statsheet at Tech Media’s upcoming Internet Summit in Raleigh, a two-day event Nov. 15-16 at the Raleigh Convention Center.
Previously on the TechJournal:
Statsheet nabs $4M
Tags: Aaron Rodgers, Cam Newton, Carolina Panthers, Drew Brees, Green Bay Packers, Indianapolis Colts, mobile sports coverage, NFL insight & analysis, Pittsburgh Steelers, robo-journalism, SEVC, St. Louis Rams, StatSheet, Tom Brady Posted in Facebook, Internet/New Media, IT, Mobile, smartphones, social media, Telecommunications, Twitter | Comments Off
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