ATLANTA – Vertical Acuity Inc. has raised $1.7 million of a targeted $4.2 million mixed securities offering, according to a regulatory filing. Investors include Atlanta-based Kinetic Ventures and Rho Ventures and Roth Partners, both based in New York.

The company previously raised more than $1 million from angel investors and Kinetic.

Principals cited in the filing with the US Securities and Exchange Commission include Betsy Morgan, who was previously CEO of the Huffington Post, which grew from 4 to 22 million monthly unique visitors as she helmed the company.

Founded in 2007, Vertical Acuity sells content optimization services.

The company says its platform empowers automated, mass scale content syndication across hundreds of websites, with no formal business or technology relationship between them. In essence, we enable content to “route”.

For a profile of the company we did in 2009 see: Vertical Acuity brings market intelligence to the product level

However, the firm appears to have changed directions somewhat since we last talked with them. We’ll be giving them a call to update you on what they’re doing. Stay tuned.

To contact TechJournal South Editor & Writer Allan Maurer: Allan at TechJournalSouth dot com.

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Tags: Atlanta, Betsy Morgan, content syndication, financing, Georgia, Huffington Post, Kinetic Ventures, New York, Rho Ventures, Roth Partners, Vertical Acutiy