RALEIGH, NC - Zift Solutions, a SaaS company that increases channel sales by enabling channel partners to create and execute measurably better marketing campaigns, has secured a $500,000 investment from Southern Capitol Ventures (SCV).
The funding will enable Zift to significantly expand its development and sales efforts. As part of the investment, Jason Caplain, general partner at SCV joins the Zift Solutions board.
The company had eight employees last week, ten this week and has four open positions. It is looking for people in sales and developers.
Founded in 2006, Zift provides a SaaS solution that allows clients to cost effectively deliver branded multi-channel marketing that includes online advertising, content syndication, SEO optimization, event management and e-mail marketing to channel partners.
The content can be created once and used by all channel partners on demand. The channel partners are provided easy access to the marketing programs, which are customized to reflect their unique branding. All partners can view their dashboard which measures each marketing campaign’s effectiveness and provide other key metrics.
“Companies like Red Hat use them to allow their partners to log in and customize Red Hat content, add their own contact information and logo and send it out,” explains Caplain.
“We look forward to working with the seasoned management team at Zift Solutions,” said Caplain. “As a repeat team, their technology and operational expertise has helped them scale the company quickly and surge ahead of their competitors.”
The Zift team has experience in delivering web-based enterprise marketing solutions to American Express, Target, National Geographic, AOL, Novartis, and to top agencies like Leo Burnett and Carmichael Lynch.
“We think it’s one of the best management teams in the Triangle,” says Caplain. “They’ve built some of the leading software marketing companies previously.”
They include President and CEO Ken Romley, who was previously president of SmartPath Inc., and joined Doubleclick when it acquired SmartPath. COO Bryan Ferren was formerly VP of Corporate Accounts at Aprimo.
Caplain tells us that the company’s clients include those with hubs, such as HP and Red Hat, hundreds of resellers.
This is Southern Capitol Ventures’ sixth SaaS investment.
–Allan Maurer
Southeast Venture Conference, February 29 – March 1, 2012 at the Ritz Carlton in Tysons Corner, VA – Where Smart Money Meets Smart People.
www.seventure.org
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Tags: financing, marketing technology, NC, Raleigh, SaaS, Southern Capitol Ventures, Zift Solutions
