RESTON, VA – Clarabridge Inc., a provider of text and sentiment analytics software implemented by many Fortune 1000 companies to improve customer experience management (CEM), today announced it has secured $4.33 million in a mixed securities offering from existing investors plus Sanju Bansal, COO of MicroStrategy, who joined the board in late 2009. We previously reported the company had nearly completed the raise.
Clarabridge says this interim round of funding, raised from existing investors, will be used to make strategic investments in key areas of the company to continue its growth.
The company raised a $12 million C round in 2008.
It says it plans calculated expansions in sales, support and technology.
The company sells text and sentiment analytics software for customer experience management.
It provides Global 1000 enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in voice of the customer feedback channels.
“Clarabridge solutions are so critical because they enable a fundamental tenet of 21st century business — that to survive and thrive, an organization must make strategic investments to actively listen to and act on customer sentiments and feedback,” said Sid Banerjee, Clarabridge CEO.
Banerjee discussed the importance of text analytics in guest post for us : Analytics: text mining for customer insight.
“Clarabridge is strategically positioned to take advantage of what we believe is the beginning of a dramatic upswing in demand for text analytics solutions,” said Don Rainey, Clarabridge board member and general partner at Grotech Ventures.
“We believe this is driven by the renewed understanding that companies must listen to the voice of customer if they want to remain competitive.”
Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International.
Southeast Venture Conference, February 29 – March 1, 2012 at the Ritz Carlton in Tysons Corner, VA – Where Smart Money Meets Smart People.
www.seventure.org
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Tags: Clarabridge, Don Rainey, financing, Grotech Ventures, Reston, Sanju Bansal, Sid Banerjee, text analytics, Virginia
