Co-founders of iContact, Aaron Houghton and Ryan Allis. Photo is copyrighted by David Lang

DURHAM, NC – The April issue of Entrepreneur Magazine features an article about how email marketing firm  iContact helps others while growing its business.  The article focuses on iContact’s social responsibility initiative, a project the firm’s co-founder, Ryan Allis, has covered for us here at TechJournal South (see: Can a For Profit Entrepreneur Be a Social Entrepreneur).

The article highlights iContact’s 4-1s program – a Corporate Social Responsibility initative that is designed to benefit non-profit organizations throughout North Carolina, where iContact is based, as well as worldwide.

“We are deeply committed to giving back,” commented Aaron Houghton. “It is something we truly believe in and want to use our resources to accomplish.”

The article goes on to say that the iContact Co-Founders expect the company to “continue growing and in turn increase the amount it contributes to the less fortunate.”

Ryan Allis adds: “Therein lies the power of social entrepreneurship.”

We’ve always been impressed with iContact’s ongoing interest in making social responsibility a daily part of its business.

iContact’s “4-1s” Program is made up of four parts:

• 1% of Employee Time – two-and-a-half paid workdays per employee — can be used to volunteer with a non-profit group.
• 1% of Product– the use of iContact’s e-mail marketing software for as many as 60,000 subscribers — is donated to qualified organizations in North Carolina.
• 1% of Payroll — given to 501(c)(3) organizations along with matching contributions made by employees to a maximum of $300 per year.
• 1% of Equity – a 1% stake of iContact–has been committed to the iContact Foundation, forming this year.

The April issue of Entrepreneur Magazine is on newsstands now. For a digital copy of the article see: Save the World, Make a Million

Previously on TechJournal South:

Website Magazine names iContact top email marketing service provider

Southeast Venture Conference, February 29 – March 1, 2012 at the Ritz Carlton in Tysons Corner, VA – Where Smart Money Meets Smart People.
www.seventure.org

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Tags: Aaron Houghton, icontact, media, NC, Ryan Allis, social entrepreneur