By Allan Maurer

ATLANTA – On the heels of raising about $100,000, Atlanta startup Looxii (pronounced “look see”) is working on the beta version of its analytic tools to help media companies, advertisers and small companies “get a handle on social media.”

So says co-founder R. Adam Rice, who created the company with fellow Georgia Tech grad Daniel Upton in May.

The company, one of eight graduates of the first Shotput Ventures incubator program, one of the company’s investors, is currently just the two founders and a dog working from Rice’s apartment.

Rice tells TechJournal South Looxii has “a path to revenue,” that may change that, however. That will include a tiered subscription model.

“It will include different analytic tools,” says Rice. “Different monthly packages will include different feature sets.” The idea, he says, is to get meaningful qualitative data.

“People are trying to get meaningful information from social media such as YouTube, Facebook, Twitter,” says Rice.

Looxii, Rice says, wants to make its social media analytics tools as simple and easy to use as possible so small companies, advertisers and media firms can get a handle on it.”

Rice says Looxii wants to avoid the tendency to throw in a lot of fancy visualization features and granularity. “People want an easy interface to get meaning fast,” he says. “We provide meaning right up front so users can work with the data in the most efficient way.”

Although the company is only offering one Twitter tool now, it plans on adding about 12 more data sources when it launches its new beta expected to launch in mid-January 2010.

Rice says he doesn’t anticipate the company will need further investments, at least not initially.

Working with Shotput Ventures, he says, “was a grueling summer, but it definitely gave us a new outlook and perspective.”

Previously on TechJournal South: http://techjournalsouth.com/news/article.html?item_id=8421

Online: www.looxii.com

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