BALTIMORE – TidalTV, an online video advertising network, has raised $8.9 million of a round targeted at $16 million, according to a regulatory filing.

TidalTV revealed the funding in a filing with the U.S. Securities and Exchange Commission. Tidal raised a $15 million first round co-led by New Enterprise Associates and Valhalla Partners in 2008.

The company says it leverages the power of data and technology to guarantee delivery of brand’s message against a target demographic, and enable publishers to fully monetize the value of their audiences across all demographic segments.

The company has deals with MSNBC, NBC News, Scripps Networks, TV Guide Network, The Weather Channel, Vogue TV and Sports Illustrated.

Soctt Ferber, the company’s founder, CEO and chair, co-founded Advertising.com, which AOL bought in 2004 for $435 million.

Ferber recently told the Washington Post the company matches advertisers to sites carrying video that reaches a desired target audience and takes a cut of the ad revenue.

Online: www.tidaltv.com

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