ATLANTIC BEACH, FL – social media integrator Yovia and high-technology research and development firm SourceFuse are merging.

The company’s say the merger is a strategic move to capitalize on a growing demand for Yovia’s ‘ad network of people’ and SourceFuse’s rapid crowd-source and open-source technology platforms.

The firms have been working together for 18 months as part of an ongoing project to optimize online marketing and rapid product development and testing, for organizations such as the U.S. Government, top entertainment networks and large traditional publishers.

They recently released Yovia 2.0, the first community-driven advertising network.

“Frankly, we are trying to keep up with the growth,” said Jalali Hartman, CEO of Yovia.

“We need to be able to set-up and drive large-scale communities quickly and communicate in a real way with millions of people. This requires the use of crowd-sourcing and rapid deployment of open source technology.”

The new company now employs 62 people, and has offices in New York, Delhi and Florida.

Online: www.yovia.com; www.sourcefuse.com

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