Archive for July, 2009
Friday, July 31st, 2009
By Allan Maurer
SAN FRANCISCO—When enough readers share links through the Internet aggregation service Digg (www.digg.com), the resulting hits considerably boosts a Web site’s traffic and many visitors may keep coming back. Digg’s Matt Van Horn tells TechJournal South that companies can increase the traffic they see from Digg referrals by following certain “best practices.”
In an interview this week, Van Horn previewed the best practices for getting the most out of Digg that he will outline at TechJournal South’s Internet Summit at the Raleigh Convention Center in November (For more information or to register see: www.InternetSummit.com).
Van Horn leads content syndication and strategic partnership initiatives for Digg, which allows users to “Digg” content on the Internet and posts the most popular stories on its site, which draws more than 35 million unique visitors a month.
In the past, the site could drive so many new visitors to a link in a short period of time that servers would falter and it would be difficult for surfers to get to the linked page. Users called it the “Digg effect.” Now, Van Horn says, advances in server technology prevent that from happening as often.
But the site still sends bursts of traffic of 20,000 or more clicks in a half day after a story appears on Digg’s homepage. Digg also has 650,000 followers on its Twitter page and any story that garners 2,000 diggs is tweeted. “Publishers love that,” says Van Horn, “getting that additional syndication from Twitter. A lot of publishers are also using Twitter to kick up the number of their Digg links,” he adds, “engaging their own communities to digg stories.
Van Horn meets with Digg’s publishing partners to help them get the most out of the service.
What are the dos and don’ts of getting the most from Digg (and other syndication services)?
First, Van Horn says, hiding the Digg button behind a general “Share” button, “Is not the best way to do it,” he says.
Many companies have resorted to putting the growing multitude of ways to share stories behind just such a button because they don’t want to list 20 or more different services. “So they hid them. But they lose traffic as a result,” says Van Horn, who says he plans to back up his suggested best practices with statistics during his Internet Summit talk.
The way to optimize traffic from Digg and other shared services, he says, “Is to focus on the ones that matter to you. If you see on your traffic logs that Digg, Twitter, and Facebook are bringing you the most traffic, focus on them and put everyone else behind the Share for niche users who are part of the other communities.”
One of the company’s most successful publishing partners, Van Horn says, is Time.com. It not only shows the Digg button, it also shows how many diggs a story receives. “Digg users are much more likely to digg a story if they see that content has already been submitted,” says Van Horn. Any site can do the same with Digg’s free and open API or its widget builder, he notes. “By the time of the Internet Summit, anyone could have one on their site,” he says.
Time.com also showcases their best content on every article page.
Since launching its integration with Digg, Van Horn says, Time.com has seen its traffic double. A lot more sites are adding the Digg widget showing the number of diggs a story gets, he adds, and these days it’s hard to find a site without a Digg button.
Van Horn points out that many newsrooms and content creators have begun looking to social media for trends. Some are even creating fulltime positions for people to focus on social media as the New York Times recently did.
Van Horn says his talk in November will also cover using Digg with Facebook and Twitter. “We’re fully integrated in Facebook and seeing a lot of additional syndication for content creators” via that platform, he says.
Van Horn notes that while Digg started out as a tech news only site, it now covers a broad spectrum of topics. It’s most popular topics now are world and business news, entertainment and off beat news. “It has definitely become more mainstream,” says Van Horn.
“I think the Presidential election was an early catalyst for that,” he notes.
At the November Internet Summit, Van Horn says he will offer statistics, case studies and formulas that have worked for publications on how to best use Digg.
Online: www.digg.com; www.internetsummit.com
Posted in Events, Internet/New Media, North Carolina | Comments Off
Friday, July 31st, 2009
BLACKSBURG, VA – You may have often thought some drivers around you were blind, but a student team at the Virginia Tech College of Engineering has developed a vehicle the blind can indeed drive.
The four-wheel dirt buggy developed by the Blind Driver Challenge Team relies on laser range finders, voice command interface and other technology to allow blind drivers to operate the vehicle.
The project evolved from a challenge by the National Federation of the Blind five years ago to American universities to design a vehicle a blind person could drive.
Virginia Tech’s College of Engineering was the only school to take up the challenge.
Although still in the early testing stage, the National Federation of the Blind considers the vehicle a major breakthrough for independent living of the visually impaired, says a reporter for Virginia Tech news.
“Sitting inside the vehicle, a blind driver can turn the steering wheel, stop and accelerate by following data from a computing unit that uses sensory information from the laser range finder serving as the ‘eyes’ of the driver, in addition to a combination of voice commands and a vibrating vest as guides,” according to the report.
Even if the tests of the vehicle are successful, laws barring the blind from driving and public perception will have to be changed, says Mark Riccobono, executive director of the National Federation of the Blind’s Jernigan Institute, who test drove the Virginia Tech vehicle.
For the full story see: National Federation of the Blind’s Jernigan Institute
Posted in University Tech, Virginia | Comments Off
Friday, July 31st, 2009
DURHAM, NC – Christy Shaffer, CEO of Inspire Pharmaceuticals (Nasdaq:INSP) and former chair of the NC Council for Entrepreneurial Development, says she will give up her Inspire post as soon as a successor is found.
Inspire announced the news about Shaffer with its quarterly financial report.
The company, which employs 245, met analysts expectations, posting a quarterly loss of $9.5 million or 17 cents a share. Revenues of $23.1 million were up $1 million from the same period last year.
Shaffer, Inspire’s first fulltime employee and CEO since 1999, is one of the Research Triangle’s best known executives.
Shaffer previously served in a variety of positions in the clinical research division of Burroughs Wellcome Co.
No reason was given for Shaffer’s departure, but she told the board she would stay on until her successor is found and will be available in an advisory capacity.
Posted in Biotech, Business Briefs, North Carolina, People, Pharma | Comments Off
Friday, July 31st, 2009
ST. SIMONS ISLAND, GA – Will Seippel, president and CEO of WorthPoint Corp. this week told a gathering of Georgia auctioneers that his Atlanta-based company is unveiling a major initiative that promises to boost auction business.
WorthPoint’s new product offerings will benefit online auction providers and facilities based auction houses by revitalizing collecting and making it attractive the younger generation, while at the same time assisting financially-stressed American families in supplementing their incomes.
Speaking to the Summer Conference of the Georgia Auctioneers Association, Seippel said that the deep recession has caused millions of American families to seek ways to bolster their financial situation.
Quoting a Merrill Lynch study, Seippel noted that American households own more than $4 trillion worth of consumer durable goods, many of which can be turned into cash.
“Baby Boomers — and their parents — are shedding or transferring assets as they downsize,” said Seippel.
“We’re talking about the silverware, the old antique couch in the basement, and unwanted or expensive art,” Seippel said.
“As the Merrill Lynch economist noted, we’re seeing the beginning of what’s going be a giant, nationwide yard sale. And beyond that, we’re evolving from a culture of consumption to a culture of frugality.”
Seippel told the group that the WorthPoint initiative will make information from participating auction houses available to everyone; help families better understand, identify and value items they own and how to buy, sell or preserve them; plus it will help auction houses broaden the marketing of their services to reach more trading partners.
“Globally, more than 100 million people are involved in collectibles, a market that’s been estimated at $150 billion,” Seippel said. He went on to describe the WorthPoint Web site as a “Go To” resource that will contain 100 million antiques’ and other collectibles’ realized prices along with almost one billion pictures by the end of 2010.
Online: www.worthpoint.com
Posted in Events, Georgia, Internet/New Media | Comments Off
Friday, July 31st, 2009
FRANKLIN, TN – Pyschiatric Solutions Inc. (Nasdaq:PSYS) says it has agreed to sell its employee assistance program (EAP)to Aetna for about $70 million in cash.
For the first six months of 2009 PSI’s EAP business produced revenue of approximately $22.6 million. PSI intends to use the net proceeds from the sale to reduce its debt.
PSI offers an extensive continuum of behavioral health programs to critically ill children, adolescents and adults and is the largest operator of owned or leased freestanding psychiatric inpatient facilities with over 10,000 beds in 31 states, Puerto Rico and the U.S. Virgin Islands.
Posted in Acquisitions, Healthcare, Tennessee | Comments Off
Friday, July 31st, 2009
CARY, NC – Chiesi Farmaceutici took control of Cary-based Cornerstone Therapeutics (Nasdaq:CRTX) Thursday, investing $15.5 milllion in cash in the company as part of a deal worth about $70 million.
Cornerstone also received a 10-year license for U.S. rights to a Chiesi drug for respiratory distress in premature infants.
Cornerstone develops and sells respiratory treatments.
Posted in Acquisitions, North Carolina, Pharma | Comments Off
Friday, July 31st, 2009
By RAMON ANTONIO VARGAS
The Times-Picayune
NEW ORLEANS (AP) – Loyola University media professor David Myers palmed his computer mouse and zeroed in on his prey. He aimed the pointer at “Syphris,” his opponent in an online game of comic-book-style heroes and villains.
With a flick of his mouse-buttons, Myers, 55, of Slidell, put his opponent in front of a cartoon robot execution squad. In an instant, the squad pulverized the player.
Moments later, Syphris fired off an instant message: “If you kill me one more time I will come and kill you for real and I am not kidding.”
That incident, two years ago, shook Myers. It’s a telling detail for his continuing study of social customs in Internet gaming communities.
When he got that message, Myers was just three months into an in-depth behavioral study of the “City of Heroes/Villains’“’ online community. Already, someone had threatened to unearth his real identity and take his life.
As part of his experiment, Myers played strictly by the designers’ rules, disregarding any customs set by the players. His character soon became very unpopular.
At first, players tried to beat him in the game to make him quit. Myers was too skilled for that.
They then made him an outcast, a World Wide Web pariah.
Myers plans to soon publish a book drawn from his experiences with the game. The study’s results dismayed Myers, who in 1984 became one of the first university-level professors to study video games. He believes it proved that, even in a 21st century digital fantasyland, an ugly side of real-world human nature pervades, a side that oppresses strangers whose behavior strays from that of the mainstream.
In the online realms of “City of Heroes” and “City of Villains,” 150,000 or so players from around the world try to boost their skill ratings and popularity by defeating computer-controlled comic-book characters.
The game is designed so that players _ who can play as either heroes or villains _ gain access to an area where they should battle each other, to show which players are the most skilled.
Myers, who bought “City of Heroes” when it hit store shelves in 2004, quickly learned that players ignored the area’s stated purpose. Heroes chatted peacefully with villains in the combat zone, sparring with computer-controlled enemies rather than fighting each other.
Myers sensed a research opening. He created “Twixt,” a scrappy, high-leaping hero decked out in spandex suits and rocket boots. Twixt battled only villains.
He proved difficult to beat. From a distance, he could transport villains anywhere he wished. It was always the same place: a cartoon robot firing line. Another villain down.
During the first few sessions, other players gently informed Twixt that his method of play was unwelcome. Twixt kept on vanquishing villains his way.
Mobs of villains ambushed Twixt, hoping to defeat him so often that he would quit. Other heroes stood by, watching.
One by one, Twixt picked his opponents off. As play sessions passed, popular villains and heroes stepped up their attempts to change him.
One message on the game’s public message board read, “I know (how Twixt plays) is considered ‘legal’ but this person is getting really out of hand. This guy has got to go.”
But no one could beat Twixt.
Players turned to verbal abuse, hoping Myers would be offended and cancel his subscription.
When Twixt celebrated victories, lobbing messages like “Yay, heroes. Go good team. Vills lose again,” in the game’s chat box, responses included “I hope your mother gets cancer” and “EVERYONE HATES YOU.”
Myers was stunned, since he obeyed the game’s rules.
Contrary to some stereotypes, people who play online computer games like “City of Heroes” aren’t adolescent misfits. They tend to be what most would consider mainstream adults.
Research shows the average gamer is 24 years old. Three out of 10 are women. Most are college students or work in information technology departments. Only 2 percent are unemployed.
One study even indicated that developing skill in a “highly distributed, global, hypercompetitive” online gaming community can translate into a successful run as a business CEO.
But Myers stirred a different kind of response.
Jon Martin, a longtime “City of Heroes” gamer who befriended Twixt off and on, explained, “They didn’t like him or how he played, so they figured if there was enough of them, they could stop him and his evil.”
Twixt eventually asked his fellow heroes why they never came to his aid. One named “Cryo Burn” responded, “Who would disrespect them and their family enough to do that?”
Game community leaders only intensified their efforts as Twixt became more entrenched. They turned to out-of-game venues such as message boards to punish him.
“It started to not be fun,” said Myers, a video game aficionado. “I became the most hated, most reviled player.”
When Myers took a break from the virtual world and went on vacation for a couple of weeks with his wife and daughters, players noticed his absence.
One player started a discussion thread claiming Myers had been banned for using a racial slur. Another alleged that Twixt was a convicted pedophile.
Then, in another threatening tactic, people began working to discover and publish Myers’ real name and address.
Myers reported the abuse to officials at NCSoft, the game’s publisher and moderating entity. They acted appropriately, he felt. Players delivering extreme messages tended to do so just once, and Myers assumed it was because the company punished them. Company officials didn’t respond to a request for comment.
“But the abuse was so widespread they couldn’t completely stop it,” Myers said. The company, he noted, had no right to police out-of-game forums.
Though he worried that someone would show up at his Loyola office or home in Slidell and harass him or his family, no player ever succeeded in discovering Twixt was Myers.
Myers revealed his identity and his character’s purpose in “Play and Punishment: The Sad and Curious Case of Twixt,” an academic paper on his experiment. He published it in 2008 and presented the paper at a video-game conference in Copenhagen, Denmark.
Gamer Martin said that while many gamers treated Myers like a pariah, he doubted anyone wanted to hurt him in real life. And he insisted that Internet games like “City of Heroes” actually do “encourage originality,” allowing participants to design original costumes and script complex missions.
But Myers likened his journey as Twixt to a “bad high school experience,” especially the verbal abuse and rumor-mongering.
The professor was disturbed that rules encouraging competition and varied tactics hardly mattered to community members who wanted to preserve a deeply-rooted culture.
He said his experience demonstrated that modern-day social groups making use of modern-day technology can revert to “medieval and crude” methods in trying to manipulate and control others.
“If you aren’t a member of the tribe, you get whacked with a stick,” he said. “I look at social groups with dismay.”
___
Information from: The Times-Picayune, http://www.nola.com
Posted in Internet/New Media | Comments Off
Thursday, July 30th, 2009
By Allan Maurer
ALACHUA, FL – Pasteuria Bioscience has grabbed an additional $2.8 million of an $8.1 million B round to help commercialize its first product aimed at controlling nematodes that threaten golf courses throughout the Southeast.
The funding came from existing investors, Advantage Capital Florida Partners, Florida Gulfshore Capital, and Life Science Partners.
In 2003, the company raised $750,000 investment came from Tampa-based Advantage Capital Florida Partners and Gordon River Capital of Naples. In 2007 it closed on $ 5.3 million of this series B financing round led by LSP BioVentures.
CEO David Duncan tells TechJournal South the 13 employee company is in the process of raising a C round targeted at about $8 million.
If that raise is successful, he says, the company will be hiring additional scientific staff such as microbiology and fermintation specialists.
Founded in 2003 in the University of Florida’s Sid Martin Biotechnology Incubator, the company was developed out of Entomos Inc. to commercialize its revolutionary technology for production of nematode control products.
Duncan says it has grown from one to four labs in the incubator and is close to graduating from the facility.
Sting nematodes represent a major threat for golf courses throughout Florida and the Southeast. Additionally, the Society of Nematology and other organizations estimate global crop losses due to nematodes at $100 billion annually making it agriculture’s largest unmet pest control need.
Duncan says, “No crop on the globe is unaffected.” He says the problem is widespread among Southeast golf courses, “Particularly in the sandy coastal areas from Texas up through the Carolinas and further north. It’s a very bad problem that is getting worse.”
The company’s product, Pasteuria spp., first discovered 50 years ago, is an effective agent for nematode control, but until recently, the company says, no one could make it cost effectively for commercial use.
Pasteuria Bioscience says it has developed a revolutionary new technology that allows the rapid and cost-effective growth of multiple strains of Pasteuria manufactured through traditional fermentation methods.
Duncan says the company plans to launch its first product in early 2010 as proof of concept and is seeking a commercialization partner. “We’re making really good progress on that with some of the big Ag-biotech and Ag-chem companies and some smaller ones,” he says.
Duncan notes that the company’s technology is a platform applicable to a much larger market. It has a robust product pipeline targeting the most damaging nematode species in a wide variety of agricultural crops.
Products for nematode control in agronomic crops such as soybean and cotton, and in specialty crops such as strawberry and banana will be introduced as new brands or be commercialized through joint product development efforts with other agricultural companies.
Online: www.pasteuriabio.com
Posted in Biotech, Florida, Money | Comments Off
Thursday, July 30th, 2009
COLUMBIA, MD – Ibiquity Digital Corp., a developer of digital HD tehcnology, has raised about $42.48 million in funding, according to a filing with t6he U.S. Securities and Exchange Commission. Half the new funds are in cash and half in an exchange offer of existing shares.
With this round the company has raised a total of at least $172 million since 1999.
Investors include ABC, Clear Channel, CBS Radio, Grotech Capital Group, JPMorgan Partners, New Venture Partners, FirstMark Capital, Ford Motor Co., Harris, Radio One Inc., Texas Instruments, Union Square Partners, and Visteon.
The company’s technology allows digital radio signals to ride the same airwaves as analog AM and FM radio broadcasts, bringing crystal-clear sound from any radio station and new FM audio channels and wireless data services.
The HD Radio In-Band, On-Channel (IBOC) system is the only FCC-approved system for digital AM and FM. It provides for true, end-to-end digital broadcasting within the existing spectrum and allows with continued analog broadcasts to legacy receivers.
iBiquity’s partners include leading consumer and broadcast electronics manufacturers; semiconductor and electronic component manufacturers; automakers; retailers and wireless data service providers.
The company’s web site says it works with its partners to advance the rollout of HD radio technology through the introduction of new products, services and equipment that will allow for a seamless transition to digital radio in much the same way that color television replaced black-and-white broadcasts.
The company evolved from USA Digital Radio Partners, a company formed by Gannett and Westinghouse in 1991 to explore the opportunities for digital radio. It became a separate company in 1998 and landed $40 million in venture backing and strategic investments. In 2000, it merged with Lucent Digital Radio, fomring iBiquity Digital Corp.
iBiquity Digital has 115 employees spread across three offices in Columbia, MD, Basking Ridge, NJ, and Auburn Hills, MI.
Online: www.ibiquity.com
Posted in Hardware, Internet/New Media, Maryland, Money | Comments Off
Thursday, July 30th, 2009
ROCKVILLE, MD – SuperNus Pharmaceuticals Inc., a developer of treatments for central nervous system diseases, has raised about $35 million in new non-dilutive financing. The transaction brings the total the company has raised against royalties from its partnered products to more than $110 million.
PEHub pegged the current raise at $35 million.
The company raised $75 million secured by royalties in April 2008 and $45 million in venture backing from investors who include Abingworth Management, New Enterprise Associates, and OrbiMed Advisors.
“We are pleased to be able to raise a significant amount of cash in this challenging environment to further develop our pipeline and accelerate our progress towards becoming a leading specialty pharmaceutical company treating diseases of the central nervous system (CNS),” said Jack Khattar, president and CEO.
Khattar also said the company has expanded its R&D portfolion to include the drug mazindol as a potential treatment for ADHD.
“We have in-licensed significant intellectual property in the ADHD area and believe mazindol could be a promising new treatment,” he said.
The company is focused on developing specialty CNS products designed to improve patient compliance, reduce side effects, and address unmet medical needs.
It currently has two epilepsy products in late-stage development, with Epliga in Phase III and Trokesa expected to enter Phase III in the next few months. Both products are designed to offer epilepsy patients an effective anti-convulsant therapy with much-needed lower side effects and the convenience of once-per-day dosing.
In addition, the company is developing a portfolio of three products including mazindol in the ADHD area.
SuperNus started its operations in December 2005 when it purchased significantly all the assets of Shire Laboratories Inc.
Products formerly from Shire Laboratories, include: Adderall XR, Carbatrol and Equetro, which are marketed by Shire or its sub-licensees; and Oracea and Sanctura XR, which are marketed by Galderma and Allergan, respectively.
Online: www.supurnus.com
Posted in Biotech, Maryland, Money, Pharma | Comments Off
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