DURHAM, NC—Web development firm Preation is so confident that its new Eden content management system with built in search engine optimization tools will substantially boost search driven visitors to Web sites that it is offering a guarantee to double traffic over six months or provide a second six months free.

CEO Aaron Houghton, who is also a co-founder of the hugely successful email marketing firm, iContact, tells TechJournal South the new Web-based platform incorporates tools that help Web developers optimize not only pages, but also each object on a page to ensure the highest search engine ranking.

Because it’s Web-based, users do not need to install any software and there are no setup fees for the Eden service, which sells for $75 a month.

“You take your custom design and plug it into our system,” Houghton says.

He explains that Preation, an 11-year old company with seven employees that has worked with about 530 sites, created Eden from scratch to include the search engine optimization tools. It’s all drag and drop and creates every piece of content as an individual element. “From a tracking standpoint, you can see how different messages you have on a page perform. If you create a couple of different versions of elements, it will tell you which is better.”

“We wanted to create a system that would make it easy for clients without Web marketing experience to optimize their sites,” Houghton says.

The system alerts users if targeted keywords do not show up in the page heading and suggest, “Add this word to your page heading.” Once the user types in the new word, he can immediately see its affect on the sites Search engine score. Then it will guide the user to the next thing that needs to be done.

The Eden system has been implemented on 11 sites so far, says Houghton. “On most, we see a 30 percent to 40 percent search engine optimization score initially, which is common among sites we’ve moved to it. Literally, within two hours after someone makes all the suggested changes, that optimization score goes up to 80 or 85, so it’s easily doubling optimization. That’s why we’re confident they’ll double traffic as well.”

Houghton says hiring a dedicated expert to boost search engine optimization may still be the most effective way to increase traffic, but that could cost $10,000 and take six months. Eden, he says, will provide at least 80 percent of the same results for much lower cost and in a much shorter time period.
“The Eden Platform can bring more qualified visitors to a website because it walks you through the process of making the simple website changes that are required to properly tell the search engines what your website is about,” Houghton says.
“Search engine optimization is not difficult regardless of what high paid web marketing consultants will tell you. The changes required to optimize your website are actually quite simple, especially if you have a website CMS. The tricky part is figuring out which changes you should make and where.

“The secret behind Eden Platform is an enterprise level rules engine that was built by the website marketing experts at Preation based on over ten years of experience optimizing websites for more search engine traffic.”

He suggests it will help companies acquire new leads, find more qualified prospects, and improve average site wide optimization to 75 or greater.

The company is guaranteeing it will double Web traffic to a site for those who sign up by March 1.
Online: www.preation.com/

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