RALEIGH, NC – ReverbNation, a marketing and technnology platform for musicians, labels, managers and venues, has secured a $3 million Series B funding led by ETF Venture Funds.

Previous investors, Biddle Venture Partners and Southern Capitol Ventures participated.

“ReverbNation’s comprehensive marketing platform makes it simple for musicians to communicate with fans wherever they are on the Internet,” said Tony Bifano, partner, ETF Venture Funds.

“Over 250,000 artists have already selected ReverbNation as their marketing partner to promote their music and generate royalty revenues through brand endorsements.”

ReverbNation says it acts as the ‘home base’ for Artists that want to tap into the power of multiple social networks at once, including MySpace, Facebook, Bebo and Hi5.

Artists can deploy powerful tools and interactive functionality to these networks, their homepage, or their blog – stimulating the viral spread of their music and tracking where it goes across the entire Web.

ReverbNation can also help Artists capture the value of their reach and influence by connecting them with consumer brand partners that want to engage their fan base.

“We have observed that Indie Artists are actually more influential, pound for pound, than their established counterparts. They know their fans personally, and have stronger relationships with them,” said Mike Doernberg, ReverbNation co-founder and CEO.

”Alone, these individual Artists cannot deliver the reach that Brands need, but bundled together they can. We configure entire ‘portfolios’ of participating Artists based on the fan demographics the brand is targeting, and allow the Artists to opt-in to the program. These types of paid partnerships have traditionally eluded Indie Artists.”

On the Web: www.reverbnation.com

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