DULLES, VA—AOL says it is acquiring New York-based Tacoda, an online advertising network. Financial details were not disclosed.

Tacoda, founded in 2001, enables advertisers to serve highly relevant ads based on consumers’ online behavior.

The acquisition of TACODA will build on our advertising momentum, letting us better serve advertisers by enhancing our ability to precisely target advertisements across an even broader network,” said Ron Grant, AOL president and COO.

According to eMarketer (June 2007), the behavioral targeting market is set to increase to $3.8 billion by 2011, from $350 million in 2006.

AOL has steadily moved from its subscription-based model to providing most of its services for free supported by advertising.

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