NAPLES, FL—Florida Gulfshore Capital has invested an undisclosed amount in SpineUniverse LLC, a company formed by the merger of spineuniverse.com and Wheaton, IL-based BroadWater.

The combined company will be an educational and information resource on back pain and how to manage it.

William Paquin, most recently a senior executive at Medsite, has been named CEO.

Florida Gulfshore Capital based in Naples says its investment will fund an aggressive online and offline growth plans for the company.

“We focus our investments on high quality businesses like SpineUniverse, which we believe will become category leaders in their markets,” said Richard Molloy, principal of Florida Gulfshore Capital.

“Individually, SpineUniverse.com and BroadWater have each become highly respected forces in the healthcare industry. Together, we are confident they will further develop their position as the industry’s most credible provider of information and services related to back pain and pain management.”

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