ATLANTA, GA – On Tuesday, October 24, KnowledgeStorm, a provider of marketing technology and information services, and WhitePaperSource, a source for writing and marketing white papers, will be holding a webcast called “How White Papers can Turbo-Boost your Lead Gen Campaigns.”

During the joint Webcast, Michael Stelzner, author of “Writing White Papers: How to Capture Readers and Keep Them Engaged,” and executive editor of the WhitePaperSource Newsletter, will explore the latest research on white paper marketing and discuss the elements of effective white papers.

White papers are commercial documents designed to promote a company’s solutions or products. As a marketing tool, white papers are, among other things, used to collect leads, provoke thought, and close sales.

In addition, to Stelzner’s discussion, Jeff Ramminger, executive VP, KnowledgeStorm, will discuss the benefits of white paper syndication, as well as how to effectively utilize them in conjunction with the ever-broadening field of communication mediums.

KnowledgeStorm offers a variety of marketing services to companies, generating campaign programs, advertising initiatives, and online product descriptions. The company’s tactics are designed to reach consumers, especially technology buyers, and lead them to a particular vendor’s website.

The webcast begins at 2:00 p.m. EDT and lasts one hour.

To register, visit www.knowledgestorm.com/search/viewabstract/84885.

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