GREENSBORO, NC – Batanga, an online and offline Hispanic content publisher, announced the completion of a $5 million financing round.

The round was led by HIG Ventures.

Batanga publishes Batanga.com, a site that offers content to the U.S. Hispanic market in the form of 25 online radio stations, thousands of on-demand videos and multimedia content across channels including Latin Music, Sports and Autos.

The funds raised will support Batanga’s growing Hispanic advertising business as well as its entry into new distribution, marketing and content channels.

“Online entertainment consumption within the U.S. Hispanic market is growing exponentially and Batanga has put together a very attractive set of media offerings for this audience,” said John Kim, Managing Director for H.I.G. Ventures. “Batanga’s has the right management team in place and a proven sales engine that will make this company a dominant force in online and wireless Hispanic media. We look forward to helping them achieve this kind of market position.”

www.batanga.com

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