January 27th, 2012
 Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat ...
January 27th, 2012
 Is social media a waste of time? If it is, we’re wasting a lot of it. Nielsen reports that Americans spend more time on Facebook than on any other site, Twitter has sparked and nurtured global revolutions, and Google+ is forging ahead. Schools.com, though, says social media is not a waste of time and created ...
January 27th, 2012
 By Joe Procopio In my last installment of this 2011 review of the RTP startup ecosystem, I went back over some of the companies I hung out with last year. Some. Just a few. Mostly the ones who did big, huge, extraordinary things. But of course that leaves out the hundreds (and yes, there are ...
January 27th, 2012
 From what we’ve seen, it is a bad idea not only to text while driving but also just to carry on phone conversations. Personally, we witnessed drivers weaving, going at inappropriately speeds, and gesturing wildly while talking on mobile phones. Also data suggests that using mobile devices while driving is as dangerous as drinking and ...
January 27th, 2012
 Research from CCMI, an information source for the telecom industry, reveals that a majority of Fortune 1000 companies are pursuing alternatives to control the exorbitant wireless bills incurred when employees do business internationally. The report, commissioned by Truphone, a global mobile operator, found that 40 percent of companies are forbidding or curtailing business usage of wireless devices ...
January 27th, 2012
 Research is a fundamental part of public relations and, in particular, peoples’ opinions assist in telling a story; decreased budgets mean that PR agencies are using do-it-yourself survey software for consumer research more than ever before to create news but they must ensure enough people are polled to make the research valid, says global provider of market research ...
January 27th, 2012
 A new report challenges commonly held beliefs about the consumerization of IT – including executive perspectives on Millennials as the driving force, employee brand preferences, and hesitance of business leaders to embrace the trend. The report, Dispelling Six Myths of Consumerization of IT , from Avanade, a business software firm, also found an unstoppable shift in the ...
January 26th, 2012
 Nearly half (41 percent) of companies plan to deploy cash reserves in the new year, according to a recent Deloitte poll of business professionals from a cross section of industries. Respondents also suggest that their companies are likely to execute acquisitions (28.2 percent), increase capital budgets (20.6 percent), repurchase shares (11.8 percent) or issue one-time ...
January 26th, 2012
 Confidence in Congress continues to plummet and fears of Congressional gridlock make businesses pessimistic. Based on the McDonald Hopkins 2012 Business Outlook Survey, 64 percent of business owners and executives are pessimistic about whether Congress will pass legislation to improve business conditions. Last year, 25 percent were pessimistic. According to the more than 500 respondents, ...
January 26th, 2012
 Many of the most useful automotive websites share a common thread—they consistently integrate access to social media platforms throughout their pages, according to the J.D. Power and Associates 2012 Manufacturer Website Evaluation Study(SM) (MWES)—Wave 1 released today. The semiannual study, now in its 13th year, measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process ...
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